Advanced Google Shopping Campaign Structures – Query Sculpting in 2026
Is this advanced technique for Shopping campaigns still working in 2026? This article was published back in 2019. In the wake of Performance Max -…
AdWords
Tag Manager: Custom Tag Firing Schedule
Let’s focus on a question that I’ve been getting a lot lately: “Is it possible to serve scheduled elements via Google Tag Manager?”. The…
Parallel Tracking in Google AdWords
In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…
Great Day Recap: Martin Röttgerding – Ad Customizers
Martin Röttgerding, Head of SEA at Bloofusion, author at Internetkapitäne and PPC pioneer delivered an insightful talk on the possibilities and limitations of ad customizers.…
Tips and Tricks for your Christmas AdWords campaigns
Sometimes it seems a bit weird to spot shop windows in full Christmas dress weeks or even months before the actual Christmas day. For…
Run More Effective Campaigns with Enhanced CPC
Google’s enhanced CPC (eCPC) feature is aptly named: it enhances the range of your manual or automated CPC bids, and thereby enhances the outcomes…
The Hidden Feature of Custom Labels
Note: This article first appeared on PPC Hero. Are Custom Labels still one of the crucial attributes to make the most of your Google Shopping campaigns…
How to Set-Up Dynamic Remarketing in AdWords
Every single day, thousands of people start up E-commerce websites. Across the entire globe, the most common form of E-commerce is categorized as business-to-consumer (B2C).…
How to Become a Google Premier Partner in 2023
Update 2023 Smarter Ecommerce, also known as smec, became a Google Premier Partner in 2016 for the first time and kept the status ever since.…
Data Science 101: The Mean Is Not Enough?!
Data Science and PPC? Of course! There is no question that Data Science is getting more and more important when it comes to strategic decisions…
Impressions From The Hero Conf 2015 London – Day 2
Day 2 of the Hero Conf 2015 London and again we and to share our impressions (see our impressions from day 1 here. Today was…
Impressions From The Hero Conf 2015 London
"We think it’s safe to say that Hero Conf is not your typical conference experience" says Hero Conf about Hero Conf. After the first day…
Free Webinar with Optmyzr: Google Quality Score Change
On July 28th Google announced that they are changing the calculation of the Quality Score for new keywords. Although this announcement was posted "only" on Google+,…
SMX London – Recap
You as PPC-experts know that today started the SMX London with a lot of interesting sessions by SEO or SEM veterans and beginners. We also participated and just…
