Conversion rate optimization

The hunt for the best online conversion rate

Conversion rate optimization: increasing your conversion rates

Test your online shop for errors and unnecessary hurdles to complete the sale
Design and content must be fine-tuned for higher online conversion rates
E-commerce/online shop optimization for more clicks that convert
Landing page optimization
Split testing (A/B, multivariate)

Conversion rate optimization: three magic words in Online Marketing

The online conversion rate measures the success of your website: it defines the ratio of user to successful conversions. Conversion is the term that defines achieving the business result that you have set for your website: actual sales, enquiries, newsletter subscriptions etc. This is how you calculate your online conversion rate: if from 1000 visitors five end up buying, your online conversion rate is 0.5 per cent.

You can optimize your online conversion rate. Most important first of all is the onsite optimization: almost every website has potential for improvement. Offsite optimization is your next step: online marketing activities, which bring the right target audiences to your online shop.

Online marketing for a conversion optimized website is especially great fun. Because increased online conversion rates mean: at same-level online marketing spending the online conversion rate increases – more people buy. If you increase your online conversion rate from 0.5 percent to 1 percent: you will double your turnover!

Fact sheet - smec Select download

Conversion Rate Optimization with smec Select! smec Select automatically increases the relevance of your landing pages.

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Tests, more tests and even more tests: Conversion Rate Optimization

The Conversion Rate Optimization of a shop is time-intensive to say the least: multivariate tests or A/B tests help to find out, which arrangement performs best. If on top of that you would like to find out which online marketing activities work best, a manual statistical analysis becomes very complex and almost unmanageable. At hand are solutions like smec Complete: it automatically supports the constant automated optimization of the website performance and the online marketing spending.

Increase your online conversion rates and retrieve more ROI from your online marketing budget: arrange a free CRO consultation with the smec team now.