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E Commerce Search

Intelligent display of search results: the first conversion step

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E-commerce search: delivering relevant shop search results

  • Structured search results create clarity
  • Error tolerant search allows for greater sales potential
  • Search results are best displayed in organised product groups
  • Search term suggestions for searches returning no results
  • Product suggestions for search terms

Intelligent search systems increase profits in e-commerce

The search function is one of the most important navigation elements in any online shop: instead of browsing through your online store, your visitor chooses a short cut to his desired product. Now you need to ensure that the customer finds what he has been looking for: e-commerce search the supreme discipline in e-commerce.

To deliver the right results after a search term has been entered, the search function of your online shop has to feature error tolerant search as well as a recommendation engine. For these a system is necessary that bundles your products into different categories and also displays them according to topic in the search results. And if a search delivers no results, the search system of your online shop needs to be capable of showing recommendations. 

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smec Search fact sheet

With smec Search customers find what they have been looking for and when they do: they buy!

Download smec Search fact sheet

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Finding instead of searching: higher profits within e-commerce

An error tolerant search is your chance for higher profits: even when search terms have errors, words in wrong positions or different ways of writing. Modern e-commerce search engines are capable to recommend products. A special meaning is given to Long-Tail search terms: from the wealth of your product catalogue recommendations are shown, which fit the search entered by your visitor.

Tests prove: clearly structured search results, putting the spotlight on search-relevant products will deliver higher conversion rates. The software smec Search by Smarter Ecommerce proved itself especially successful: the intelligent search bundles search results into categories and therefore ensures quicker sales.

Turn your e-commerce search function into more profit: learn more about the features of smec Search or arrange a free live demonstration online now.

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