E Commerce Search
Intelligent display of search results: the first conversion step
E-commerce search: delivering relevant shop search results
- Structured search results create clarity
- Error tolerant search allows for greater sales potential
- Search results are best displayed in organised product groups
- Search term suggestions for searches returning no results
- Product suggestions for search terms
Intelligent search systems increase profits in e-commerce
The search function is one of the most important navigation elements in any online shop: instead of browsing through your online store, your visitor chooses a short cut to his desired product. Now you need to ensure that the customer finds what he has been looking for: e-commerce search the supreme discipline in e-commerce.
To deliver the right results after a search term has been entered, the search function of your online shop has to feature error tolerant search as well as a recommendation engine. For these a system is necessary that bundles your products into different categories and also displays them according to topic in the search results. And if a search delivers no results, the search system of your online shop needs to be capable of showing recommendations.
smec Search fact sheet
With smec Search customers find what they have been looking for and when they do: they buy!
Download smec Search fact sheet
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Finding instead of searching: higher profits within e-commerce
An error tolerant search is your chance for higher profits: even when search terms have errors, words in wrong positions or different ways of writing. Modern e-commerce search engines are capable to recommend products. A special meaning is given to Long-Tail search terms: from the wealth of your product catalogue recommendations are shown, which fit the search entered by your visitor.
Tests prove: clearly structured search results, putting the spotlight on search-relevant products will deliver higher conversion rates. The software smec Search by Smarter Ecommerce proved itself especially successful: the intelligent search bundles search results into categories and therefore ensures quicker sales.
Turn your e-commerce search function into more profit: learn more about the features of smec Search or arrange a free live demonstration online now.
