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What does the AdEngine do?

The AdEngine automates advertising for an online shop’s entire product range with Google Ads (AdWords) text ads. Searchers’ broad range of search facets are covered via flexible keyword combinations derived directly from a shop’s data feed. This feed-based, product-centric approach prevents profit loss caused by insufficient control and ensures additional, highly relevant traffic to our clients' websites and shops. The AdEngine ensures scalability while maintaining individuality – it is controlled by so-called “business rules” that make sure text ads contain industry-specific and individual business related details – for uniqueness on the SERP despite high competitor density. Up to hourly synchronization between AdEngine, Google API, and the data source guarantee that text ads are up-to-date when it comes to sensitive information such as price or product availability. We speak API – 7 years of experience with Google’s programming interface makes us fast and extremely flexible when it comes to reacting to Google updates.

» What does the AdEngine do? What industries is the AdEngine suitable for?Can the AdEngine also serve Google Shopping?

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