{"id":57,"name":"Irene Ehrengruber","url":"https:\/\/smarter-ecommerce.com\/","description":"","link":"https:\/\/smarter-ecommerce.com\/blog\/de\/author\/ehrengruber\/","slug":"ehrengruber","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/b0228fc29e0a5e7cffa9186dd0fa60627a0c206736f4feef94bb44a7451a8a0b?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/b0228fc29e0a5e7cffa9186dd0fa60627a0c206736f4feef94bb44a7451a8a0b?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/b0228fc29e0a5e7cffa9186dd0fa60627a0c206736f4feef94bb44a7451a8a0b?s=96&d=mm&r=g"},"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Irene Ehrengruber, Author at smec Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/de\/author\/ehrengruber\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Irene Ehrengruber, Author at smec Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/de\/author\/ehrengruber\/\" \/>\n<meta property=\"og:site_name\" content=\"Google Ads &amp; Performance Max Insights f\u00fcr E-Commerce | smec Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/secure.gravatar.com\/avatar\/19f56837ffa7837dad7fd5ec16ba557a?s=500&d=mm&r=g\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"ProfilePage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/author\\\/ehrengruber\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/author\\\/ehrengruber\\\/\",\"name\":\"Irene Ehrengruber, Author at smec Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/author\\\/ehrengruber\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/author\\\/ehrengruber\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/author\\\/ehrengruber\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archives for Irene Ehrengruber\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/\",\"name\":\"Google Ads & Performance Max Insights f\u00fcr E-Commerce | smec Blog\",\"description\":\"smec - Smarter Ecommerce\",\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/#organization\",\"name\":\"Smarter Ecommerce\",\"alternateName\":\"smec\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/smec-Logo-Master-RGB-fav.png\",\"contentUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/smec-Logo-Master-RGB-fav.png\",\"width\":1326,\"height\":1032,\"caption\":\"Smarter Ecommerce\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SmarterEcommerce\",\"https:\\\/\\\/x.com\\\/smec\",\"https:\\\/\\\/www.instagram.com\\\/smarterecommerce\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/smarter-ecommerce-gmbh\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCgEKAonH-2IoV2fIDyCJFMA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/#\\\/schema\\\/person\\\/495edec4398adda271074d83c5da7deb\",\"name\":\"Irene Ehrengruber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0228fc29e0a5e7cffa9186dd0fa60627a0c206736f4feef94bb44a7451a8a0b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0228fc29e0a5e7cffa9186dd0fa60627a0c206736f4feef94bb44a7451a8a0b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b0228fc29e0a5e7cffa9186dd0fa60627a0c206736f4feef94bb44a7451a8a0b?s=96&d=mm&r=g\",\"caption\":\"Irene Ehrengruber\"},\"sameAs\":[\"https:\\\/\\\/smarter-ecommerce.com\\\/\"],\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/author\\\/ehrengruber\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Irene Ehrengruber, Author at smec Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smarter-ecommerce.com\/blog\/de\/author\/ehrengruber\/","og_locale":"de_DE","og_type":"profile","og_title":"Irene Ehrengruber, Author at smec Blog","og_url":"https:\/\/smarter-ecommerce.com\/blog\/de\/author\/ehrengruber\/","og_site_name":"Google Ads &amp; Performance Max Insights f\u00fcr E-Commerce | smec Blog","og_image":[{"url":"https:\/\/secure.gravatar.com\/avatar\/19f56837ffa7837dad7fd5ec16ba557a?s=500&d=mm&r=g","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@smec","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ProfilePage","@id":"https:\/\/smarter-ecommerce.com\/blog\/de\/author\/ehrengruber\/","url":"https:\/\/smarter-ecommerce.com\/blog\/de\/author\/ehrengruber\/","name":"Irene Ehrengruber, Author at smec Blog","isPartOf":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/de\/#website"},"breadcrumb":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/de\/author\/ehrengruber\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smarter-ecommerce.com\/blog\/de\/author\/ehrengruber\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/smarter-ecommerce.com\/blog\/de\/author\/ehrengruber\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smarter-ecommerce.com\/blog\/de\/"},{"@type":"ListItem","position":2,"name":"Archives for Irene Ehrengruber"}]},{"@type":"WebSite","@id":"https:\/\/smarter-ecommerce.com\/blog\/de\/#website","url":"https:\/\/smarter-ecommerce.com\/blog\/de\/","name":"Google Ads & Performance Max Insights f\u00fcr E-Commerce | smec Blog","description":"smec - Smarter Ecommerce","publisher":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smarter-ecommerce.com\/blog\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/smarter-ecommerce.com\/blog\/de\/#organization","name":"Smarter Ecommerce","alternateName":"smec","url":"https:\/\/smarter-ecommerce.com\/blog\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/smarter-ecommerce.com\/blog\/de\/#\/schema\/logo\/image\/","url":"https:\/\/smarter-ecommerce.com\/blog\/de\/wp-content\/uploads\/2026\/07\/smec-Logo-Master-RGB-fav.png","contentUrl":"https:\/\/smarter-ecommerce.com\/blog\/de\/wp-content\/uploads\/2026\/07\/smec-Logo-Master-RGB-fav.png","width":1326,"height":1032,"caption":"Smarter Ecommerce"},"image":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmarterEcommerce","https:\/\/x.com\/smec","https:\/\/www.instagram.com\/smarterecommerce\/","https:\/\/www.linkedin.com\/company\/smarter-ecommerce-gmbh\/","https:\/\/www.youtube.com\/channel\/UCgEKAonH-2IoV2fIDyCJFMA"]},{"@type":"Person","@id":"https:\/\/smarter-ecommerce.com\/blog\/de\/#\/schema\/person\/495edec4398adda271074d83c5da7deb","name":"Irene Ehrengruber","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/b0228fc29e0a5e7cffa9186dd0fa60627a0c206736f4feef94bb44a7451a8a0b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b0228fc29e0a5e7cffa9186dd0fa60627a0c206736f4feef94bb44a7451a8a0b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b0228fc29e0a5e7cffa9186dd0fa60627a0c206736f4feef94bb44a7451a8a0b?s=96&d=mm&r=g","caption":"Irene Ehrengruber"},"sameAs":["https:\/\/smarter-ecommerce.com\/"],"mainEntityOfPage":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/de\/author\/ehrengruber\/"}}]}},"_links":{"self":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/de\/wp-json\/wp\/v2\/users\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/de\/wp-json\/wp\/v2\/users"}]}}