{"id":78,"name":"Christian Dale","url":"","description":"Christian Dale ist Senior Product Marketer bei smec. Er ist darauf spezialisiert, Online-H\u00e4ndlern dabei zu helfen, die L\u00fccke zwischen komplexen Gesch\u00e4ftsdaten und automatisierten Ad-Plattformen zu schlie\u00dfen. Als \u00fcberzeugter Verfechter des \u201eSteuerns\" statt blo\u00dfen \u201eManagens\" von Algorithmen konzentriert sich Chris auf Strategien, die PPC-Teams bef\u00e4higen, die Kontrolle \u00fcber ihre Werbekampagnen zur\u00fcckzugewinnen. Seine Arbeit dreht sich darum, die Branche weg von der Blackbox-Frustration und hin zu transparentem, profitgetriebenem Wachstum zu bewegen.","link":"https:\/\/smarter-ecommerce.com\/blog\/de\/author\/dale\/","slug":"dale","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/7845d18a22837e46f05fecb5ba04d1296b8d4a9609cae7f18f6ef41d8f44cd1b?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/7845d18a22837e46f05fecb5ba04d1296b8d4a9609cae7f18f6ef41d8f44cd1b?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/7845d18a22837e46f05fecb5ba04d1296b8d4a9609cae7f18f6ef41d8f44cd1b?s=96&d=mm&r=g"},"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christian Dale, Author at smec Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/de\/author\/dale\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Christian Dale, Author at smec Blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/de\/author\/dale\/\" \/>\n<meta property=\"og:site_name\" content=\"Google Ads &amp; 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