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Analytics

Analytics  •  2 Min read

Parallel Tracking in Google AdWords

In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…
Jürgen Eppinger July 31, 2018
Analytics  •  < 1

How to implement GDPR-compliant IP anonymization in Google Analytics

Anonymizing IP addresses in Google Analytics is nothing new and has been standard procedure for several years, but now it’s more relevant than ever with…
Jürgen Eppinger May 8, 2018
Analytics  •  5 Min read

Data discrepancies between Google Analytics and other systems

As an online manager, you know the issue only too well: You have correctly integrated Google Analytics, you place ads in various other online marketing…
Sophie Messner March 27, 2018

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