Parallel Tracking in Google AdWords
In October 2018, Google is planning to switch to parallel tracking for all Google Ads accounts (aka AdWords). Currently a lot of Google’s efforts go…
Analytics
How to implement GDPR-compliant IP anonymization in Google Analytics
Anonymizing IP addresses in Google Analytics is nothing new and has been standard procedure for several years, but now it’s more relevant than ever with…
Data discrepancies between Google Analytics and other systems
As an online manager, you know the issue only too well: You have correctly integrated Google Analytics, you place ads in various other online marketing…
