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smec – Smarter Ecommerce

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Google Shopping  •  4 Min read

The Future Of The Google Result Page – Shopping Ads And The New Knowledge Panel

Maybe you’ve already spotted Google’s new way of promoting or enhancing certain search terms, the Knowledge Panel. The Knowledge Panel is getting more and more…
Viljem Pitako July 15, 2015
Google Shopping  •  2 Min read

Local Inventory Ads: What Are They And How Can Retailers Use Them?

For a while now, Google has offered retailers the possibility to make their local stores and inventory accessible to people who shop online. With an extension…
Christopher Rogl July 8, 2015
Google Shopping  •  3 Min read

Using Shopping Ads Insights For Other Marketing Channels Or: How To Let The Market Do Your Keyword Research For You

What do keywords have to do with Google Shopping? Admittedly, at first sight, not a whole lot, although according to Kirk Williams’ (@PPCKirk) 2015 wishlist, keyword…
Michaela Scharrer June 30, 2015
Google Shopping  •  4 Min read

5 Secrets About Google Shopping You Should Know

Google Shopping is really awesome and more and more retailers start using it. Google is steadily increasing the number of new features and possibilities. But…
Viljem Pitako June 18, 2015
Google Shopping  •  2 Min read

Important Update: Google Shopping Feed Specification and Product Taxonomy

Google just announced some updates to their Shopping Feed Specifications and Product Taxonomy. Basically, requirements will become tighter and more detailed, aiming to further streamline product data feeds. (more…)
Michaela Scharrer June 10, 2015
Ecommerce | Google Shopping  •  4 Min read

Google’s Merchant Promotions: Why and how-to

Do you know that there is an additional feature for Google Shopping Ads that really can boost your conversion rate? We are talking about Merchant…
Viljem Pitako May 27, 2015
Ecommerce | Google Shopping  •  2 Min read

Did Google start the revolution of video ads?

Today Google introduced a new way of using their Shopping Ads (PLA) channel. Google calls it "TrueView for shopping". Every user has already seen the…
Viljem Pitako May 21, 2015
Google Shopping | News  •  3 Min read

SMX London – Recap

You as PPC-experts know that today started the SMX London with a lot of interesting sessions by SEO or SEM veterans and beginners. We also participated and just…
Michaela Scharrer May 20, 2015
Ecommerce | Google Shopping  •  2 Min read

Riding the Long Tail

We love Google Shopping and Shopping Ads. We really love them. And we gained a lot of experience with our customers. Because of that we…
Viljem Pitako May 13, 2015

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