Live-Webinar: 5 Next Level Google Shopping Strategies
Google Shopping has become an important advertising channel for many retailers and Google is constantly increasing the number of available features and possibilities. But even…
Good Bye Promotion Line
Google just published some news about the promotion line for Google Shopping / Product Listing Ads. Promotion Lines are these short promotional texts which you…
The Important Parts Of A Google Shopping Feed
The key to increase the performance of your shopping campaigns - besides bid management - is a well-prepared data feed. There are several things you…
Google Introduced New Feed For Google Shopping
Today Google introduced a new type of product feed called online product inventory feed. This is especially for larger retailers that quickly need to change one…
Google Introduced the Manufacturer Center to improve product information for online shoppers
Yesterday Google introduced a new tool called "Manufacturer Center". Like the name says, it is a tool "that helps brand manufacturers accurately represent their products to…
Searchmetrics.com: study about Shopping Ads (PLAs) and Text Ads (AdWords)
Maybe you already read it in the news or in some blogs: Last week searchmetrics.com released a study which focused on a comparison of text ads…
The Future Of The Google Result Page – Shopping Ads And The New Knowledge Panel
Maybe you’ve already spotted Google’s new way of promoting or enhancing certain search terms, the Knowledge Panel. The Knowledge Panel is getting more and more…
Local Inventory Ads: What Are They And How Can Retailers Use Them?
For a while now, Google has offered retailers the possibility to make their local stores and inventory accessible to people who shop online. With an extension…
Using Shopping Ads Insights For Other Marketing Channels Or: How To Let The Market Do Your Keyword Research For You
What do keywords have to do with Google Shopping? Admittedly, at first sight, not a whole lot, although according to Kirk Williams’ (@PPCKirk) 2015 wishlist, keyword…
5 Secrets About Google Shopping You Should Know
Google Shopping is really awesome and more and more retailers start using it. Google is steadily increasing the number of new features and possibilities. But…
Important Update: Google Shopping Feed Specification and Product Taxonomy
Google just announced some updates to their Shopping Feed Specifications and Product Taxonomy. Basically, requirements will become tighter and more detailed, aiming to further streamline product data feeds. (more…)
Google’s Merchant Promotions: Why and how-to
Do you know that there is an additional feature for Google Shopping Ads that really can boost your conversion rate? We are talking about Merchant…
