Google Launched Shopping Insights
Just one day before Marty McFly finally arrived, Google launched a new tool called "Shopping Insights". With Shopping Insights (which is still beta) Google…
We Celebrate World Statistics Day 2015
We at Whoop! love statistics. Not because we're pure nerds, instead our predictive bidding algorithm wants to be fed with statistical and historical data. If you…
20% Discount On All Hero Conf 2015 Tickets
We are looking forward to the Hero Conf 2015 in London. And no, we won't use the saying "London calling" right now (BTW: The Clash…
Google Launches New Assortment Report Feature
Yesterday we surprisingly found a new feature in Google's Merchant Center. While we checked a customer's merchant center suddenly a new menu item appeared. We…
Upcoming PPC And SEM Events
We are looking forward to two of the most exciting events this year: The OMCap in Berlin and the awesome Hero Conf 2015 in London:…
Oktoberfest PPC Data Science: Beer Consumption – And Wine?
In Bavaria and Munich there is a saying: The Oktoberfest is the 5th season of the year. The world famous Oktoberfest is probably one of…
Free Webinar with Optmyzr: Google Quality Score Change
On July 28th Google announced that they are changing the calculation of the Quality Score for new keywords. Although this announcement was posted "only" on Google+,…
Google Shopping Feed Update: Global Trade Item Number (GTIN)
An internal study conducted by Google shows that online retailers can generate 40% more clicks on their Shopping ads if they use valid Global Trade Item Numbers in their product…
Apple VS. Samsung: Google Shopping Search Query Analysis
When analyzing the latest Google Shopping search queries we stumbled across the latest iPhone from Apple as well as its competitor the Samsung Galaxy S6.…
How Weather Influences The Conversion Rate And Google Shopping Purchasing Behavior
Data science is not only a discipline for analytics, it is also extremely useful for search engine advertising. Just check out the following example how data…
Live-Webinar: 5 Next Level Google Shopping Strategies
Google Shopping has become an important advertising channel for many retailers and Google is constantly increasing the number of available features and possibilities. But even…
Good Bye Promotion Line
Google just published some news about the promotion line for Google Shopping / Product Listing Ads. Promotion Lines are these short promotional texts which you…
