Get hyperlocal with Google Adwords
Usually, these "hyperlocal distance information with location extensions" are old hat. Yet since Google's still "location, location, location" besides "social, social, social", I want to describe this feature…
Google Weekly Ads
Google is testing a new advertising concept in germany, called Google Weekly Ads. This form of advertising is particularly interesting for stationary businesses. It is…
Targeting Opportunities Over The Google Display Network
After numerous changes to the Google Display Network in the end of 2011 and beginning of 2012, the targeting features appeared to consolidate. With the…
How To Structure A Successfull Adwords Campaign?
Best practices and limitations It will certainly pay off to invest a lot of time into planning your campaign and to think about the goals…
Limited Google Adwords Budgets
Many advertisers are struggeling with the same restrictions: There is only a fixed monthly budget for participation in the Google Adwords auctions. But which options…
(P) interesting E-Commerce Chance
What exactly is Pinterest? Pinterest is a social network, which aims to represent a virtual, public pin board and is increasingly getting in the focus of media…
Implementing And Testing Google Analytics IP-Anonymization
Not a new topic, yet relevant again: Google Analytics and the data privacy compliant integration of the GA-Tracker. According to a news report, 13 000…
