Did Google start the revolution of video ads?
Today Google introduced a new way of using their Shopping Ads (PLA) channel. Google calls it "TrueView for shopping". Every user has already seen the…
SMX London – Recap
You as PPC-experts know that today started the SMX London with a lot of interesting sessions by SEO or SEM veterans and beginners. We also participated and just…
Riding the Long Tail
We love Google Shopping and Shopping Ads. We really love them. And we gained a lot of experience with our customers. Because of that we…
The New Google Adwords Remarketing
Google is about to present a revamped, highly efficient remarketing concept to the public. Until now it has been a labour intesive process to create…
7 Tips For Correct Retargeting With Google Adwords
An increasing number of online shops benefits from the opportunities of retargeting to get potential buyers back into their own shop and turn them into…
Connecting Your Webpage With The G+ Brand Page
Social Signals It's an open secret that Google places increasingly more weight on social signals. (Shares, Likes, …) G+ business brand pages in the Google…
Multi-Channel Study Highlights Importance of ROPO-Effect
A recent study by ibi research / University Regensburg on multichannel distribution highlights the importance of the internet for offline marchants. The survey among tendentially online affine private…
Get hyperlocal with Google Adwords
Usually, these "hyperlocal distance information with location extensions" are old hat. Yet since Google's still "location, location, location" besides "social, social, social", I want to describe this feature…
Google Weekly Ads
Google is testing a new advertising concept in germany, called Google Weekly Ads. This form of advertising is particularly interesting for stationary businesses. It is…
Targeting Opportunities Over The Google Display Network
After numerous changes to the Google Display Network in the end of 2011 and beginning of 2012, the targeting features appeared to consolidate. With the…
How To Structure Text Ad Campaigns?
It will certainly pay off to invest a lot of time into planning your text ad campaign and to think about the goals the…
Limited Google Adwords Budgets
Many advertisers are struggeling with the same restrictions: There is only a fixed monthly budget for participation in the Google Adwords auctions. But which options…