Local Inventory Ads: What Are They And How Can Retailers Use Them?
For a while now, Google has offered retailers the possibility to make their local stores and inventory accessible to people who shop online. With an extension…
Using Shopping Ads Insights For Other Marketing Channels Or: How To Let The Market Do Your Keyword Research For You
What do keywords have to do with Google Shopping? Admittedly, at first sight, not a whole lot, although according to Kirk Williams’ (@PPCKirk) 2015 wishlist, keyword…
5 Secrets About Google Shopping You Should Know
Google Shopping is really awesome and more and more retailers start using it. Google is steadily increasing the number of new features and possibilities. But…
Important Update: Google Shopping Feed Specification and Product Taxonomy
Google just announced some updates to their Shopping Feed Specifications and Product Taxonomy. Basically, requirements will become tighter and more detailed, aiming to further streamline product data feeds. (more…)
Google’s Merchant Promotions: Why and how-to
Do you know that there is an additional feature for Google Shopping Ads that really can boost your conversion rate? We are talking about Merchant…
Did Google start the revolution of video ads?
Today Google introduced a new way of using their Shopping Ads (PLA) channel. Google calls it "TrueView for shopping". Every user has already seen the…
SMX London – Recap
You as PPC-experts know that today started the SMX London with a lot of interesting sessions by SEO or SEM veterans and beginners. We also participated and just…
Riding the Long Tail
We love Google Shopping and Shopping Ads. We really love them. And we gained a lot of experience with our customers. Because of that we…
The New Google Adwords Remarketing
Google is about to present a revamped, highly efficient remarketing concept to the public. Until now it has been a labour intesive process to create…
7 Tips For Correct Retargeting With Google Adwords
An increasing number of online shops benefits from the opportunities of retargeting to get potential buyers back into their own shop and turn them into…
Connecting Your Webpage With The G+ Brand Page
Social Signals It's an open secret that Google places increasingly more weight on social signals. (Shares, Likes, …) G+ business brand pages in the Google…
Multi-Channel Study Highlights Importance of ROPO-Effect
A recent study by ibi research / University Regensburg on multichannel distribution highlights the importance of the internet for offline marchants. The survey among tendentially online affine private…