For a while now, Google has offered retailers the possibility to make their local stores and inventory accessible to people who shop online. With an extension…
What do keywords have to do with Google Shopping? Admittedly, at first sight, not a whole lot, although according to Kirk Williams’ (@PPCKirk) 2015 wishlist, keyword…
Google Shopping is really awesome and more and more retailers start using it. Google is steadily increasing the number of new features and possibilities. But…
Google just announced some updates to their Shopping Feed Specifications and Product Taxonomy. Basically, requirements will become tighter and more detailed, aiming to further streamline product data feeds. (more…)
You as PPC-experts know that today started the SMX London with a lot of interesting sessions by SEO or SEM veterans and beginners. We also participated and just…
An increasing number of online shops benefits from the opportunities of retargeting to get potential buyers back into their own shop and turn them into…
Social Signals It's an open secret that Google places increasingly more weight on social signals. (Shares, Likes, …) G+ business brand pages in the Google…
A recent study by ibi research / University Regensburg on multichannel distribution highlights the importance of the internet for offline marchants. The survey among tendentially online affine private…
smec is Microsoft Advertising Regional Partner Awards Finalist
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