How To Structure Your Google Shopping Campaigns
Many advertisers aren’t aware of the impact on the performance of a well structured Shopping Ads campaign. Especially if you manage your Shopping Ads by…
Google Shopping Race: Standings After Week 1
In the last blogpost we explained the “last click wins” concept of Google Adwords (and therefore also Google Shopping). Read more about it here. One…
Google Shopping Black Friday Race 2015: Multimedia Competition
In recent years Black Friday and Cyber Monday got more and more publicity in Europe as well as bringing increased revenue for our customers. However,…
Google Shopping Strategies: CPA Or ROAS?
If you use Google Shopping and you want to optimize your ad spending this blog post is definitely for you! Google Shopping is always payed…
MaxCRR and MaxCPA bid strategies
Today we added two new strategies to our 'Advanced Bid Strategies' and the 'General Bid Strategy' fields in our dashboard. You can now use…
Next Level Google Shopping Strategies – Advanced Bid Strategies
Google Shopping is still growing incredibly fast (see: Google Shopping Ads Growing Rapidly) and Google is increasingly pushing Shopping Ads on mobile. If your…
Open Source Machine Learning from Google
We at "Whoop!" use advanced Machine Learning algorithms for predicting optimal Max-CPC-Bids for every Product based on the performance history of a retailers product range…
Meet Us At The Search Conference
The Whoop-Team is already excited to visit the Search Conference in Munich on 10th of November 2015. Don’t miss the talk of our Head of…
15 Years Of Google AdWords
Did you notice? Google AdWords celebrates its 15th birthday! To be honest we were quite busy with the Hero Conf London that we almost missed it. But…
Impressions From The Hero Conf 2015 London – Day 2
Day 2 of the Hero Conf 2015 London and again we and to share our impressions (see our impressions from day 1 here. Today was…
Impressions From The Hero Conf 2015 London
"We think it’s safe to say that Hero Conf is not your typical conference experience" says Hero Conf about Hero Conf. After the first day…
Google Shopping Ads (PLAs) Growing Rapidly
Merkle RKG published their well known Digital Marketing Report for Q3 and as always their numbers are a good indicator for the whole PPC sector.…