How to drive conversions with server-side tagging
Server-side tagging is a hot topic in the analytics world right now. If you catch yourself wondering "Is SST even good for marketers, I don't…
A champion’s guide to Search Ads 360
Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company,…
Optimise your Google Shopping campaigns with profitability data
Google Shopping remains one of the most important channels for ads. But ever increasing demand led to greater competitive pressure in ecommerce. Retailers need to…
Price intelligence: How our report detected a scammer
At smec, we not only specialise in online marketing campaigns. Instead, we take a holistic approach to improving our clients' ecommerce efforts. In this endeavour,…
How to use predictive audiences in Google Analytics 4
Long story short: In Google Analytics 4 you can create audiences based on users’ predicted behaviour. We’ll tell you how. It has already been a…
ROAS alternatives for more accurate results: Product margin, Order profit, CLV
Avinash Kaushik, Head of Strategic Analytics at Google, once wrote in his personal blog: “What is ROAS? Return on Ad Spend. It is a navel-gazing…
Responsive search ads vs. expanded text ads: What you need to know
Update: Expanded Text Ads have been sunset on 30 June 2022. From this date onwards it is only possible to create Responsive Search Ads in…
5 strategies for data-driven pricing
Data-driven pricing is arguably the most critical aspect in online retail and crucial for the implementation of overall business strategies. Attractive prices directly influence conversion…
Google Shopping title optimisation best practices: Does Google follow its own rules?
Every Account Manager understands the importance of Google Shopping title optimisation. But turn to Google for instructions, and you’ll find dozens of articles usually offering…
How pricing decisions impact retail businesses
Retail pricing optimization in a nutshell Pricing decisions are among the most important decisions in ecommerce – and in retail in general, as proficient pricing…
Reboot your PPC strategy for 2021: what 2020 has taught us
2020 will be remembered as a watershed year. PPC probably won't play a big role in the history books, but that doesn't mean it won't…
9 best Google Shopping PPC automation tools
As Performance Max campaigns gain prominence in 2024, this article specifically addresses Standard Shopping campaigns. For those interested in learning more about Performance Max, we…
