A deeper look at Smart Shopping campaigns
Smart Shopping campaigns are replaced by Performance Max campaigns in September 2022. To find out the difference between the two campaign types and what specifically…
smec at dmexco 2018 – a recap
Last week's dmexco attracted thousands of visitors. Although the tickets are no longer free of charge, dmexco counted 41,000 visitors for those two days. This…
Tag Manager: Custom Tag Firing Schedule
Let’s focus on a question that I’ve been getting a lot lately: “Is it possible to serve scheduled elements via Google Tag Manager?”. The…
Great Day for PPC Automation: E-commerce with Google, Naspers, Salesforce, Bing Ads, and many more
On 18 October 2017, we hosted the Great Day for PPC Automation in our new company headquarters at Tabakfabrik Linz. It was the first-of-its-kind-conference for…
Google Shopping Feed Update: Global Trade Item Number (GTIN)
An internal study conducted by Google shows that online retailers can generate 40% more clicks on their Shopping ads if they use valid Global Trade Item Numbers in their product…
