{"version":"1.0","provider_name":"Google Ads &amp; Performance Max Insights for Ecommerce | smec Blog","provider_url":"https:\/\/smarter-ecommerce.com\/blog\/en","author_name":"Karin Schallauer","author_url":"https:\/\/smarter-ecommerce.com\/blog\/en\/author\/schallauer\/","title":"PPC Optimization: Device Campaign Splits","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"BsO2rDNLiu\"><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/device-campaign-splits\/\">PPC Optimization: Device Campaign Splits<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/device-campaign-splits\/embed\/#?secret=BsO2rDNLiu\" width=\"600\" height=\"338\" title=\"&#8220;PPC Optimization: Device Campaign Splits&#8221; &#8212; Google Ads &amp; Performance Max Insights for Ecommerce | smec Blog\" data-secret=\"BsO2rDNLiu\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/smarter-ecommerce.com\/blog\/en\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/05\/Campaign-Splits.png","thumbnail_width":1920,"thumbnail_height":1080,"description":"Device campaign splits allow you to achieve maximum bidding accuracy and efficiency by adjusting bids according to the conversion potential of individual SKUs and the performance of the specific device. Why are opinions so split over this topic then?"}