{"id":1021,"date":"2015-10-28T17:15:04","date_gmt":"2015-10-28T17:15:04","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=1021"},"modified":"2017-10-15T21:31:35","modified_gmt":"2017-10-15T21:31:35","slug":"impressions-hero-conf-london","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/impressions-hero-conf-london\/","title":{"rendered":"Impressions From The Hero Conf 2015 London"},"content":{"rendered":"<p>&#8220;We think it\u2019s safe to say that Hero Conf is not your typical conference experience&#8221; says Hero Conf about Hero Conf. After the first day we definitely agree. The speaker lineup is really amazing and you can really get in touch with the top ppc people from all over the world. Enjoy some highlights from the first day \ud83d\ude42<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">We&#8217;ve had an exciting day of awesome content and some incredible speakers! <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PPC?src=hash\">#PPC<\/a> <a href=\"https:\/\/t.co\/oSkAfuo8S8\">pic.twitter.com\/oSkAfuo8S8<\/a><\/p>\n<p>\u2014 Hero Conf (@heroconf) <a href=\"https:\/\/twitter.com\/heroconf\/status\/659383887806779392\">October 28, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\u00a0 \u00a0<\/p>\n<h2>Speaker And Talks Day 1\u00a0Hero Conf 2015<\/h2>\n<p>&nbsp;<\/p>\n<h3>&#8220;The Future Of PPC&#8221; &#8211; Brad Geddes<\/h3>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>\nCorrelation: parents use nap time for buying diapers \ud83d\ude42 <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PPC?src=hash\">#PPC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/datascience?src=hash\">#datascience<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/adwords?src=hash\">#adwords<\/a> <a href=\"https:\/\/t.co\/lxpTOEmFuj\">pic.twitter.com\/lxpTOEmFuj<\/a> \u2014 Whoop! (@whoop_app) <a href=\"https:\/\/twitter.com\/whoop_app\/status\/659304425287217152\">October 28, 2015<\/a>\n<\/p><\/blockquote>\n<p>\u00a0<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h3>&#8220;How To Win Display Advertising&#8221; &#8211; \u00a0Jeff Baum (Hanapin Marketing)<\/h3>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Display Advertising: do not shoot into the dark <a href=\"https:\/\/twitter.com\/hashtag\/heroconf?src=hash\">#heroconf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PPC?src=hash\">#PPC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/adwords?src=hash\">#adwords<\/a> <a href=\"https:\/\/t.co\/OLVztVKmte\">pic.twitter.com\/OLVztVKmte<\/a><\/p>\n<p>\u2014 Whoop! (@whoop_app) <a href=\"https:\/\/twitter.com\/whoop_app\/status\/659359902029189120\">October 28, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>\nIf you targeting everybody you&#8217;re targeting nobody <a href=\"https:\/\/twitter.com\/hashtag\/heroconf?src=hash\">#heroconf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ppc?src=hash\">#ppc<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/adwords?src=hash\">#adwords<\/a> <a href=\"https:\/\/t.co\/m749Pm4Y9G\">pic.twitter.com\/m749Pm4Y9G<\/a> \u2014 Whoop! (@whoop_app) <a href=\"https:\/\/twitter.com\/whoop_app\/status\/659359903304261632\">October 28, 2015<\/a>\n<\/p><\/blockquote>\n<p>\u00a0<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h3>&#8220;Sucking The Commercial Air Out Of SERPS&#8221; &#8211;\u00a0Michael Stricker (SEMrush)<\/h3>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">.<a href=\"https:\/\/twitter.com\/RadioMS\">@RadioMS<\/a> &#8211; &#8220;PLAs are more effective than text ads&#8221; <a href=\"https:\/\/twitter.com\/hashtag\/paidsearch?src=hash\">#paidsearch<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/t.co\/ZPEOXq90NI\">pic.twitter.com\/ZPEOXq90NI<\/a><\/p>\n<p>\u2014 Martin Schuhte (@MSchuhte) <a href=\"https:\/\/twitter.com\/MSchuhte\/status\/659371323559452672\">October 28, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<h2>PPC People Are Hungry<\/h2>\n<p>Food and snacks were great. Their conversion rate and the &#8220;Eat-Through-Rate (ETR)&#8221; even more impressive: \u00a0<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>\nYou like popcorn from <a href=\"https:\/\/twitter.com\/BingAds\">@BingAds<\/a>? Try Austrian <a href=\"https:\/\/twitter.com\/hashtag\/almdudler?src=hash\">#almdudler<\/a> lemonade and cake pops at our booth <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ppc?src=hash\">#ppc<\/a> <a href=\"https:\/\/t.co\/SpD8AYx4rX\">pic.twitter.com\/SpD8AYx4rX<\/a> \u2014 Whoop! (@whoop_app) <a href=\"https:\/\/twitter.com\/whoop_app\/status\/659324974872834048\">October 28, 2015<\/a>\n<\/p><\/blockquote>\n<p>\u00a0<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">All <a href=\"https:\/\/twitter.com\/hashtag\/PPC?src=hash\">#PPC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Heroes?src=hash\">#Heroes<\/a> can get awesome rations at the <a href=\"https:\/\/twitter.com\/BingAds\">@BingAds<\/a> \ud83d\ude42 <a href=\"https:\/\/twitter.com\/hashtag\/healthybreakfast?src=hash\">#healthybreakfast<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Adwords?src=hash\">#Adwords<\/a> <a href=\"https:\/\/t.co\/Qln8RP8ODp\">pic.twitter.com\/Qln8RP8ODp<\/a><\/p>\n<p>\u2014 Whoop! (@whoop_app) <a href=\"https:\/\/twitter.com\/whoop_app\/status\/659319239287963648\">October 28, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>\nAt <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a>, we love food &amp; try to showcase local flavors. What did you guys think of lunch today? <a href=\"https:\/\/twitter.com\/hashtag\/foodie?src=hash\">#foodie<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PPC?src=hash\">#PPC<\/a> <a href=\"https:\/\/t.co\/gFHBBvBBWY\">pic.twitter.com\/gFHBBvBBWY<\/a> \u2014 Hero Conf (@heroconf) <a href=\"https:\/\/twitter.com\/heroconf\/status\/659378270014697472\">October 28, 2015<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>We are looking forward to the upcoming two days!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;We think it\u2019s safe to say that Hero Conf is not your typical conference experience&#8221; says Hero Conf about Hero Conf. After the first day we definitely agree. The speaker lineup is really amazing and you can really get in touch with the top ppc people from all over the &#8230;<\/p>\n","protected":false},"author":2,"featured_media":1026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,438],"tags":[15,87,95,167,226,232],"class_list":["post-1021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-google-shopping","category-news","tag-adwords","tag-datascience","tag-display-advertising","tag-heroconf","tag-paid-search","tag-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Impressions of the first day at the Hero Conf 2015 in London<\/title>\n<meta name=\"description\" content=\"Enjoy our impressions of the first day at the Hero Conf 2015 London - awesome speaker and awesome networking.. read more on http:\/\/blog.whoopapp.com\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/impressions-hero-conf-london\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impressions From The Hero Conf 2015 London\" \/>\n<meta property=\"og:description\" content=\"Enjoy our impressions of the first day at the Hero Conf 2015 London - 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