{"id":1038,"date":"2015-10-30T02:06:02","date_gmt":"2015-10-30T02:06:02","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=1038"},"modified":"2017-10-15T21:31:34","modified_gmt":"2017-10-15T21:31:34","slug":"impressions-hero-conf-london-day-2","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/impressions-hero-conf-london-day-2\/","title":{"rendered":"Impressions From The Hero Conf 2015 London &#8211; Day 2"},"content":{"rendered":"<p>Day 2 of the Hero Conf 2015 London and again we and to share our impressions (see our impressions from <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/impressions-hero-conf-london\/\" target=\"_blank\">day 1 here<\/a>. Today was the last day of the talks and to come straight to the point: Again it was a day with awesome talks and perfect networking opportunities.<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>&nbsp;<\/p>\n<p dir=\"ltr\" lang=\"en\">You don&#8217;t just learn from the speakers &#8211; you learn from everyone that attends the conference too. This is <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a>. <a href=\"https:\/\/t.co\/PdwnSAMJEb\">pic.twitter.com\/PdwnSAMJEb<\/a><\/p>\n<p>\u2014 Hero Conf (@heroconf) <a href=\"https:\/\/twitter.com\/heroconf\/status\/659650931999563776\">October 29, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><br \/>\n\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/impressions-hero-conf-london-day-2\/#speaker-and-talks-day-2-hero-conf-2015\" >Speaker And Talks Day 2 Hero Conf 2015<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/impressions-hero-conf-london-day-2\/#the-hero-conf-2015-london-awards\" >The Hero Conf 2015 London Awards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/impressions-hero-conf-london-day-2\/#ppc-people-are-hungry-thirsty-and-addicted-to-candy\" >PPC People Are Hungry thirsty and addicted to candy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/impressions-hero-conf-london-day-2\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"speaker-and-talks-day-2-hero-conf-2015\"><\/span>Speaker And Talks Day 2 Hero Conf 2015<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3>&#8220;The Top 10 Social Media Advertising Hacks Of All Time&#8221; &#8211; Larry Kim<\/h3>\n<p>\u00a0 The day couldn&#8217;t start better: Larry Kim entertained us with a great mixture of knowledge and humor. All who missed his presentation can find his slides on <a href=\"http:\/\/de.slideshare.net\/WordStream\/the-top-10-facebook-and-twitter-advertising-hacks-of-all-time-larry-kims-presentation-at-hubspots-inbound-2015-marketing-conference\" target=\"_blank\">Slideshare<\/a>. BTW: Larry found the breakfast and he did not have to starve to death \ud83d\ude42 \u00a0<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>\nWhere is the <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> breakfast? <img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f602.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f602.png&#8221; scale=&#8221;0&#8243;&gt;<img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f602.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f602.png&#8221; scale=&#8221;0&#8243;&gt;<img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f602.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f602.png&#8221; scale=&#8221;0&#8243;&gt; \u2014 Larry Kim (@larrykim) <a href=\"https:\/\/twitter.com\/larrykim\/status\/659636728383303680\">October 29, 2015<\/a>\n<\/p><\/blockquote>\n<p>\u00a0<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">&#8220;I want you to be unicorns in a sea of donkeys&#8221; said <a href=\"https:\/\/twitter.com\/larrykim\">@larrykim<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PPC?src=hash\">#PPC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/motivation?src=hash\">#motivation<\/a> <a href=\"https:\/\/t.co\/1WucZx5SMW\">pic.twitter.com\/1WucZx5SMW<\/a><\/p>\n<p>\u2014 Whoop! (@whoop_app) <a href=\"https:\/\/twitter.com\/whoop_app\/status\/659658159657762817\">October 29, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>\nBreaking news: <a href=\"https:\/\/twitter.com\/larrykim\">@larrykim<\/a> is owned by the queen <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PPC?src=hash\">#PPC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/AdWords?src=hash\">#AdWords<\/a> <a href=\"https:\/\/t.co\/WRCMJ7giXr\">pic.twitter.com\/WRCMJ7giXr<\/a> \u2014 Whoop! (@whoop_app) <a href=\"https:\/\/twitter.com\/whoop_app\/status\/659655554189668352\">October 29, 2015<\/a>\n<\/p><\/blockquote>\n<p>\u00a0<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h3>&#8220;Quality Score Insights from An Ex-Googler&#8221; &#8211; Frederick Vallaeys<\/h3>\n<p>Frederick Vallaeys gave really interesting insights about the latest quality score update. As an former Google evangelist we got many great hints and background knowledge of the quality score. Like always it was a pleasure to listen to one of the most likeable PPC experts in this sector. Great!<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Quality score insights by our friend <a href=\"https:\/\/twitter.com\/siliconvallaeys\">@siliconvallaeys<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PPC?src=hash\">#PPC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/t.co\/6l4n88AHyw\">pic.twitter.com\/6l4n88AHyw<\/a><\/p>\n<p>\u2014 Whoop! (@whoop_app) <a href=\"https:\/\/twitter.com\/whoop_app\/status\/659718754637635585\">October 29, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>\nThe &#8220;money making slide&#8221; by <a href=\"https:\/\/twitter.com\/siliconvallaeys\">@siliconvallaeys<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PPC?src=hash\">#PPC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/AdWords?src=hash\">#AdWords<\/a> <a href=\"https:\/\/t.co\/QkK91cwpbp\">pic.twitter.com\/QkK91cwpbp<\/a> \u2014 Whoop! (@whoop_app) <a href=\"https:\/\/twitter.com\/whoop_app\/status\/659722414922838018\">October 29, 2015<\/a>\n<\/p><\/blockquote>\n<p>\u00a0<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\"><img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f64c.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f64c.png&#8221; scale=&#8221;0&#8243;&gt;<img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f64c.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f64c.png&#8221; scale=&#8221;0&#8243;&gt;<img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f64c.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f64c.png&#8221; scale=&#8221;0&#8243;&gt; ATTENTION: I declare <a href=\"https:\/\/twitter.com\/siliconvallaeys\">@siliconvallaeys<\/a> King of AdWords Quality Score <img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f478.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f478.png&#8221; scale=&#8221;0&#8243;&gt; <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f601.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f601.png&#8221; scale=&#8221;0&#8243;&gt;<img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f602.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f602.png&#8221; scale=&#8221;0&#8243;&gt;<img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f600.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f600.png&#8221; scale=&#8221;0&#8243;&gt;<img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f44a.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f44a.png&#8221; scale=&#8221;0&#8243;&gt;<img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f44f.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f44f.png&#8221; scale=&#8221;0&#8243;&gt;<img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f44d.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f44d.png&#8221; scale=&#8221;0&#8243;&gt; <a href=\"https:\/\/t.co\/glDkAFRGZn\">pic.twitter.com\/glDkAFRGZn<\/a><\/p>\n<p>\u2014 Larry Kim (@larrykim) <a href=\"https:\/\/twitter.com\/larrykim\/status\/659722401639489536\">October 29, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<h3>&#8220;Winning The Moments That Matter&#8221; &#8211; Google \/ Biren Kalaria<\/h3>\n<p>Biren Kalaria talked about current and future trends of PPC and he showed how Google sees Ads in the future. Interesting: Google Shopping gets even more attention than before and cross device tracking should be much more easier than now. \u00a0<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>\nGoogle just said they have 6 products w\/ 1+ billion users. Gmail, Android, search, YouTube, what else is that big? <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> \u2014 Brad Geddes (@bgtheory) <a href=\"https:\/\/twitter.com\/bgtheory\/status\/659753060776943616\">October 29, 2015<\/a>\n<\/p><\/blockquote>\n<p>\u00a0<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Interesting stats by Google <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/t.co\/ezbd0Cw4EC\">pic.twitter.com\/ezbd0Cw4EC<\/a><\/p>\n<p>\u2014 Elena Terentyeva (@LenaTerentyeva) <a href=\"https:\/\/twitter.com\/LenaTerentyeva\/status\/659753582183452672\">October 29, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><br \/>\n\u00a0<br \/>\n <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1050\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/10\/heroconf-meme-445x1024.jpg\" alt=\"heroconf meme\" width=\"445\" height=\"1024\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-hero-conf-2015-london-awards\"><\/span>The Hero Conf 2015 London Awards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Instead of a simple closing ceremony the Hanapin team let all visitors vote for the top 4 speakers. All winners were giving an final Q&amp;A which was as interesting as their talks before. \u00a0<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>\nAwards! <a href=\"https:\/\/twitter.com\/larrykim\">@larrykim<\/a> Most Entertaining <a href=\"https:\/\/twitter.com\/matthewread88\">@matthewread88<\/a> Most Innovative <a href=\"https:\/\/twitter.com\/_Sophie_Newton\">@_sophie_newton<\/a> Most Actionable <a href=\"https:\/\/twitter.com\/siliconvallaeys\">@siliconvallaeys<\/a> Best Prezo <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> \u2014 Hero Conf (@heroconf) <a href=\"https:\/\/twitter.com\/heroconf\/status\/659766371266519040\">October 29, 2015<\/a>\n<\/p><\/blockquote>\n<p>\u00a0<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">All the top <a href=\"https:\/\/twitter.com\/hashtag\/PPC?src=hash\">#PPC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Avengers?src=hash\">#Avengers<\/a> on one stage at the <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/twitter.com\/larrykim\">@larrykim<\/a> <a href=\"https:\/\/twitter.com\/siliconvallaeys\">@siliconvallaeys<\/a> <a href=\"https:\/\/t.co\/M1eW56NIKv\">pic.twitter.com\/M1eW56NIKv<\/a><\/p>\n<p>\u2014 Whoop! (@whoop_app) <a href=\"https:\/\/twitter.com\/whoop_app\/status\/659764651488624640\">October 29, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\u00a0 \u00a0<br \/>\n\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ppc-people-are-hungry-thirsty-and-addicted-to-candy\"><\/span>PPC People Are <del>Hungry<\/del> thirsty and addicted to candy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>\n<a href=\"https:\/\/twitter.com\/BingAds\">@BingAds<\/a> knows how to win my heart <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Sugaroverload?src=hash\">#Sugaroverload<\/a> <a href=\"https:\/\/t.co\/caOv09xpkU\">pic.twitter.com\/caOv09xpkU<\/a> \u2014 Stephanie Gram (@Stephanie_Gram) <a href=\"https:\/\/twitter.com\/Stephanie_Gram\/status\/659711455105822720\">October 29, 2015<\/a>\n<\/p><\/blockquote>\n<p>\u00a0<br \/>\n<script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>Thanks <a href=\"https:\/\/twitter.com\/whoop_app\">@whoop_app<\/a>! Und Prost <img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"http:\/\/s.w.org\/images\/core\/emoji\/72x72\/1f604.png\" alt=\"&lt;img draggable=\" \/>&#8221; src=&#8221;http:\/\/s.w.org\/images\/core\/emoji\/72&#215;72\/1f604.png&#8221; scale=&#8221;0&#8243;&gt; <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/almdudler?src=hash\">#almdudler<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/cakepop?src=hash\">#cakepop<\/a> <a href=\"https:\/\/t.co\/Z7ukz62irg\">pic.twitter.com\/Z7ukz62irg<\/a> \u2014 Janine L\u00fcchinger (@JanineLuchi) <a href=\"https:\/\/twitter.com\/JanineLuchi\/status\/659712922181087232\">October 29, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><br \/>\n\u00a0<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>\nHope you all enjoyed the Bar Takeover by <a href=\"https:\/\/twitter.com\/semrush\">@SEMrush<\/a> last night! <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/t.co\/UEef59YYsp\">pic.twitter.com\/UEef59YYsp<\/a> \u2014 Hero Conf (@heroconf) <a href=\"https:\/\/twitter.com\/heroconf\/status\/659679170772000768\">October 29, 2015<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We had a lot of fun and the talks were well balanced. The organization by the Hanapin team was simply great! We&#8217;ll definitely looking forward to the next Hero Conf and even more to the next Hero Conf in London!<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>With our &#8216;neighbors&#8217; <a href=\"https:\/\/twitter.com\/adthena\">@adthena<\/a> and <a href=\"https:\/\/twitter.com\/whoop_app\">@whoop_app<\/a> <a href=\"https:\/\/t.co\/47dbHZmtDI\">pic.twitter.com\/47dbHZmtDI<\/a><\/p>\n<p>\u2014 Elena Terentyeva (@LenaTerentyeva) <a href=\"https:\/\/twitter.com\/LenaTerentyeva\/status\/659697149031161857\">October 29, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" lang=\"en\"><p>\nLearned a lot, very grateful for winning pass to next conference in Philadelphia! <a href=\"https:\/\/twitter.com\/hashtag\/HeroConf?src=hash\">#HeroConf<\/a> <a href=\"https:\/\/t.co\/7WYjDqH3qj\">pic.twitter.com\/7WYjDqH3qj<\/a> \u2014 Element-360 (@E360asheville) <a href=\"https:\/\/twitter.com\/E360asheville\/status\/659799398327676929\">October 29, 2015<\/a>\n<\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Day 2 of the Hero Conf 2015 London and again we and to share our impressions (see our impressions from day 1 here. Today was the last day of the talks and to come straight to the point: Again it was a day with awesome talks and perfect networking opportunities. &#8230;<\/p>\n","protected":false},"author":2,"featured_media":1059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,438],"tags":[15,164,167,232,263,311],"class_list":["post-1038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-google-shopping","category-news","tag-adwords","tag-hanapin","tag-heroconf","tag-ppc","tag-quality-score","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Impressions From The Hero Conf 2015 London - Day 2<\/title>\n<meta name=\"description\" content=\"Enjoy our impressions of the first day at the Hero Conf 2015 London - awesome speaker and awesome networking.. read more on http:\/\/blog.whoopapp.com\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/impressions-hero-conf-london-day-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impressions From The Hero Conf 2015 London - Day 2\" \/>\n<meta property=\"og:description\" content=\"Enjoy our impressions of the first day at the Hero Conf 2015 London - awesome speaker and awesome networking.. read more on http:\/\/blog.whoopapp.com\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/impressions-hero-conf-london-day-2\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-30T02:06:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-15T21:31:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/10\/heroconf-header2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Viljem Pitako\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viljem Pitako\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/impressions-hero-conf-london-day-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/impressions-hero-conf-london-day-2\\\/\"},\"author\":{\"name\":\"Viljem Pitako\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/c6200eef79ddd0b39b891e6b4c9d4a5f\"},\"headline\":\"Impressions From The Hero Conf 2015 London &#8211; 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