{"id":10401,"date":"2024-07-16T10:01:39","date_gmt":"2024-07-16T10:01:39","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=10401"},"modified":"2024-10-24T07:50:39","modified_gmt":"2024-10-24T07:50:39","slug":"page-feeds-in-pmax-your-new-best-friend","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/page-feeds-in-pmax-your-new-best-friend\/","title":{"rendered":"Page Feeds in PMax: Your new best friend."},"content":{"rendered":"\n<p>First things first, what actually are Page Feeds in Performance Max? Essentially, Page Feeds in PMax <strong>help you streamline and optimize<\/strong> your ad campaigns by automatically <strong>generating&nbsp;ads based<\/strong> on the content of your <strong>web pages<\/strong>.<\/p>\n\n\n\n<p><strong>&nbsp;TL;DR:<\/strong><\/p>\n\n\n\n<p>Getting the most out of <a href=\"https:\/\/support.google.com\/google-ads\/answer\/13568488?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Page Feeds<\/a> in PMax will help you \u2013<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target&nbsp;your audience smarter.<\/li>\n\n\n\n<li>Save money on less relevant ads.<\/li>\n\n\n\n<li>Drive higher&nbsp;conversions.<\/li>\n\n\n\n<li><strong>Profits!<\/strong><\/li>\n<\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/page-feeds-in-pmax-your-new-best-friend\/#why-should-you-care-about-page-feeds\" >Why should you care about Page Feeds?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/page-feeds-in-pmax-your-new-best-friend\/#so-why-not-just-turn-final-url-expansion-off\" >So, why not just turn Final URL Expansion OFF?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/page-feeds-in-pmax-your-new-best-friend\/#-a-better-approach-score-your-landing-pages-with-predictive-ai\" >&nbsp;A better approach: Score your landing pages with predictive AI<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-why-should-you-care-about-page-feeds\"><span class=\"ez-toc-section\" id=\"why-should-you-care-about-page-feeds\"><\/span><strong>Why should you care about Page Feeds?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Page Feeds in PMax are a nifty way to direct Search traffic exactly to the landing pages of your choosing. In theory.&nbsp;<br><br>As is so often the case with Performance Max, this process is highly automated. When setting up Page Feeds, Google&#8217;s Final URL Expansion&nbsp;feature is turned on by default.&nbsp;<br><br>This feature relieves you from the stress of manually choosing and adding landing pages by dynamically selecting the most relevant URLs based on user queries and intent.<br><br><strong>That being said<\/strong>,&nbsp;relying on Google&#8217;s automation to decide which landing pages are &#8220;relevant&#8221; might&nbsp;funnel a lot of traffic to pages that aren&#8217;t optimized for&nbsp;conversion&nbsp;or to products that aren&#8217;t your current focus.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-so-why-not-just-turn-final-url-expansion-off\"><span class=\"ez-toc-section\" id=\"so-why-not-just-turn-final-url-expansion-off\"><\/span><strong>So, why not just turn Final URL Expansion OFF?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Turning Final URL Expansion off&nbsp;gives you the benefit to control exactly what kind of landing pages you wish to push to Search via PMax.<br><br><strong>However:<\/strong>&nbsp;This demands a lot of busy work from your side to either identify the pages that perform well, which don&#8217;t perform at all, and those with a high chance to&nbsp;convert.<br><br>Additionally, turning Final URL Expansion off also means you are missing out on&nbsp;<strong>dynamic adjustments&nbsp;<\/strong>that can capture the latest search trends and user behaviors.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nbsp-a-better-approach-score-your-landing-pages-with-predictive-ai\"><span class=\"ez-toc-section\" id=\"-a-better-approach-score-your-landing-pages-with-predictive-ai\"><\/span>&nbsp;A better approach: Score your landing pages with predictive AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rather than turning off Final URL Expansion and diving into a manual swamp, we&nbsp;utilize a&nbsp;<strong>predictive AI<\/strong>&nbsp;model to&nbsp;<strong>score landing pages for the best fit<\/strong>.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/go.smarter-ecommerce.com\/l\/224312\/2024-07-11\/wq9rn\/224312\/1720691723s1TVD2k5\/Screenshot_2024_07_11_at_11.55.03.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">How to use predictive AI to score your landing pages for automatic management of Page Feeds<br>Source: Smarter Ecommerce GmbH<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Predictive \u2026&nbsp;<strong>huh?<\/strong><br>It&#8217;s our in-house technology that we use to&nbsp;analyze and score&nbsp;product feeds to identify items with the highest potential.<br>Similarly, we use it to evaluate landing pages on key metrics such as relevance,&nbsp;conversion&nbsp;potential, and historical performance.&nbsp;<\/p>\n\n\n\n<p>And what is it good for?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automated optimization:<\/strong>&nbsp;Based on the AI-generated scores, our system automatically manages Page Feeds and connects them with the relevant PMax campaigns.<\/li>\n\n\n\n<li><strong>Strategic targeting:<\/strong>&nbsp;By leveraging AI insights, you can strategically target your most effective landing pages, driving quality traffic that is more likely to&nbsp;convert.<\/li>\n\n\n\n<li><strong>Dynamic adjustments:<\/strong>&nbsp;The AI continuously monitors performance data and adjusts&nbsp;campaigns in real-time, keeping ads aligned with current trends and your goals.<br>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-and-it-works-you-bet\">\ud83d\udcb8 And it works? You bet!<\/h3>\n\n\n\n<p>We utilized our Predictive AI to score the potential landing page performance of one of&nbsp;<strong>a leading German online retailer<\/strong>.<\/p>\n\n\n\n<p><strong>After only three weeks<\/strong>&nbsp;following&nbsp;the initial roll-out of this Page Feeds strategy, our retail partner saw a significant&nbsp;<strong>increase in not only clicks but especially&nbsp;conversions!<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/go.smarter-ecommerce.com\/l\/224312\/2024-07-11\/wqbkv\/224312\/1720699549JKtL04OV\/Screenshot_2024_07_11_at_14.05.18.png\" alt=\"\"\/><figcaption class=\"wp-element-caption\">First weeks of Page Feeds rollout for leading German online retailer<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>The kicker?&nbsp;<\/strong>Since their Page Feeds campaigns are now highly targeted, overall impressions in search results dropped by around 23%.&nbsp;<strong>But:<\/strong>&nbsp;their&nbsp;<strong>daily revenue increased<\/strong>&nbsp;by<strong>&nbsp;<\/strong>a whopping<strong>&nbsp;20%<\/strong>&nbsp;during the&nbsp;<strong>same time period!<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-and-how-can-i-get-in-on-the-action\">\ud83e\udd29 <strong>And how can I get in on the action?<\/strong><\/h3>\n\n\n\n<p>Are you ready to take your campaigns to the next level?<\/p>\n\n\n\n<p>Advanced performance marketing software meets expert insights from over 115 PPC specialists.<\/p>\n\n\n\n<p>&nbsp;<br>It&#8217;s time for you to grow smarter.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/smarter-ecommerce.com\/en\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Let\u2019s get in touch!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>First things first, what actually are Page Feeds in Performance Max? Essentially, Page Feeds in PMax help you streamline and optimize your ad campaigns by automatically generating&nbsp;ads based on the content of your web pages. &nbsp;TL;DR: Getting the most out of Page Feeds in PMax will help you \u2013 Why &#8230;<\/p>\n","protected":false},"author":91,"featured_media":10582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479],"tags":[704],"class_list":["post-10401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-microblog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Page Feeds in PMax: Your new best friend.<\/title>\n<meta name=\"description\" content=\"Page Feeds in PMax help you streamline and optimize your ad campaigns by automatically generating\u00a0ads based on the 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