{"id":10604,"date":"2024-11-08T09:13:19","date_gmt":"2024-11-08T09:13:19","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=10604"},"modified":"2024-11-08T09:27:04","modified_gmt":"2024-11-08T09:27:04","slug":"google-update-shopping-pmax-in-one-account","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/","title":{"rendered":"Google\u2019s\u00a0update tsunami: Shopping &#038; PMax in one account"},"content":{"rendered":"\n<p>If you had any doubts that Google is going to&nbsp;<strong>double (and triple) down on AI<\/strong>, then their latest updates to Google Shopping are probably going to throw you for a loop. One particularly curious change in the<strong>&nbsp;auction dynamics between PMax and Standard Shopping<\/strong>&nbsp;has caused an earthquake in the world of PPC.<\/p>\n\n\n\n<p><strong>In short:&nbsp;<\/strong>Google promises&nbsp;<strong>unprecedented targeting and personalization<\/strong>&nbsp;in your Shopping experience through the power of their machine learning.<\/p>\n\n\n\n<p>Read on to find out what these BIG changes will&nbsp;mean<strong>&nbsp;for your current Ads strategies<\/strong>&nbsp;&#8211; as well as the&nbsp;<strong>(surprising) opportunities<\/strong>&nbsp;that lie therein.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-it-s-time-to-ride-google-s-new-ai-wave\">It\u2019s time to ride Google\u2019s new AI wave!<\/h2>\n\n\n\n<p>It\u2019s no secret that Google is pushing AI-driven enhancements&nbsp;<strong>across their entire ecosystem.<\/strong><br><br>Recently, Google rolled out some&nbsp;<strong>big updates to Shopping Ads<\/strong>, and there\u2019s a lot to unpack here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nbsp-personalized-product-briefs-with-ai\">\ud83e\uddb8<strong>&nbsp;Personalized Product Briefs with AI<\/strong><\/h3>\n\n\n\n<p><strong>Google\u2019s AI-generated product briefs&nbsp;<\/strong>aim to personalize product listings based on the user\u2019s specific search query.<br><br>The idea is that,&nbsp;if a user searches for \u201ceco-friendly water bottles,\u201d Google&#8217;s&nbsp;AI will&nbsp;<strong>curate&nbsp;product details to highlight attributes<\/strong>&nbsp;like sustainability, materials, and certifications.<br><br>This nifty feature presents a great opportunity&nbsp;<strong>to highlight the niche and specialized&nbsp;appeal&nbsp;<\/strong>of your catalogue. But to get the most out of it,&nbsp;<strong>it&#8217;s high time for you to &#8211;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize<\/strong>&nbsp;your&nbsp;product titles, attributes and descriptions to ensure Google\u2019s AI&nbsp;<strong>captures and highlights your USPs&nbsp;<\/strong>effectively: <br>Listing just \u201cbrand\u201d and \u201cproduct type\u201d won\u2019t cut it anymore. To help Google\u2019s AI craft spot-on product briefs, your feed needs the full story: materials, dimensions, seasonality, and standout features. The richer the detail, the better Google can align your <strong>products<\/strong> with <strong>user intent<\/strong> \u2013 and that means more relevance, more clicks, and better results.<\/li>\n\n\n\n<li><strong>Run experiments with variations<\/strong>&nbsp;in descriptions to understand what resonates most, especially for niche or specialized searches.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"400\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/11\/google-standard-shopping-update-with-ai-experience.png\" alt=\"\" class=\"wp-image-10612\" style=\"width:572px;height:auto\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/11\/google-standard-shopping-update-with-ai-experience.png 684w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/11\/google-standard-shopping-update-with-ai-experience-300x175.png 300w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><figcaption class=\"wp-element-caption\">AI-generated product briefs in Google Shopping<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nbsp-dynamic-filters-for-enhanced-shopping-experiences\"><br>\ud83c\udfaf&nbsp;<strong>Dynamic filters for enhanced shopping experiences<\/strong><\/h3>\n\n\n\n<p>Now this is<strong>&nbsp;a big deal.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Google\u2019s new Dynamic Filters<\/strong>&nbsp;react in real-time to each&nbsp;<strong>user\u2019s browsing behavior<\/strong>. For example, if a customer consistently chooses filters related to &#8220;organic,&#8221; &#8220;affordable,&#8221; or &#8220;high-quality,&#8221; the results&nbsp;<strong>dynamically prioritize products<\/strong>&nbsp;matching these criteria.<\/p>\n\n\n\n<p>For the end-user, this will undoubtedly make their browsing experience&nbsp;<strong>more relevant<\/strong>. However, if&nbsp;<strong>your product listings are not set-up for this<\/strong>, it might completely shift how your ads appear&nbsp;<strong>based on these behavior-driven filters.<\/strong><\/p>\n\n\n\n<p>Just like the new Product Briefs, the <strong>accuracy<\/strong> and <strong>responsiveness<\/strong> of Dynamic Filters relies heavily on the <strong>quality<\/strong> and <strong>consistency<\/strong> of your product feed data. To maintain visibility in search results, ensure your feed is enriched with <strong>detailed<\/strong>, <strong>granular<\/strong> <strong>data<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udd01 <strong>Consistent data updates are key<\/strong>: Keep your product information precise and up-to-date, reflecting any new inventory, feature adjustments, or shifts in consumer preferences. Real-time filters depend on this accuracy to display the most relevant products.<br>\u200b\u200b\u200b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nbsp-finding-better-deals-with-ai\"><strong>\ud83d\udcb8&nbsp;Finding better deals with AI<\/strong><\/h3>\n\n\n\n<p>Shoppers now have access to tools like&nbsp;<strong>price comparisons<\/strong>, i<strong>nsights, and tracking<\/strong>&nbsp;throughout their shopping experience.<br><br>Plus,&nbsp;<strong>a new \u201cDeals\u201d page<\/strong>&nbsp;provides personalized offers and the latest discounts curated by AI based on user preferences.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"388\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/11\/google-deals-page-shopping-ai-curate-best-prods.png\" alt=\"\" class=\"wp-image-10616\" style=\"width:561px;height:auto\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/11\/google-deals-page-shopping-ai-curate-best-prods.png 744w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/11\/google-deals-page-shopping-ai-curate-best-prods-300x156.png 300w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><figcaption class=\"wp-element-caption\">New AI-curated &#8220;Deals Page&#8221;: Consider leveraging targeted promotions or limited-time discounts on high-margin or popular products to stand out and capture buyer interest.<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Make no mistake:<\/strong>&nbsp;This definitely means competition will ramp&nbsp;up as retailers&nbsp;<strong>fight&nbsp;for the top spot in these listings<\/strong>. However,&nbsp;it also presents an opportunity to be more strategic with pricing and promotions.<br>\u200b\u200b\u200b\u200b\u200b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We recommend regularly reviewing&nbsp;<strong>Google\u2019s price benchmarks&nbsp;<\/strong>and&nbsp;<strong>analyze market trends<\/strong>&nbsp;to identify strategic opportunities.<\/li>\n\n\n\n<li>You might then&nbsp;<strong>use this information<\/strong>&nbsp;to&nbsp;adjust pricing based on competitor movements or seasonal demand changes,&nbsp;<strong>maintaining your edge in real-time.<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Stand out with strategic promotions<\/strong>: With AI curating personalized deals, success isn\u2019t just about offering the lowest price\u2014it\u2019s about strategic relevance. Use targeted promotions or limited-time discounts on high-margin or popular products to stand out and attract buyer interest effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nbsp-it-s-dangerous-to-go-alone\"><br><strong>&nbsp;\ud83e\udef6&#8221;It\u2019s dangerous to go alone!&#8221;<\/strong><\/h3>\n\n\n\n<p>In a nutshell, this is&nbsp;<strong>Google&#8217;s biggest feature roll-out&nbsp;<\/strong>in quite a while and we believe it will&nbsp;<strong>fundamentally change<\/strong>&nbsp;Shopping&#8217;s DNA.&nbsp;<\/p>\n\n\n\n<p>These new features provide unique ways to&nbsp;<strong>refine and boost your Google Shopping campaigns<\/strong>, but many retailers are&nbsp;<strong>understandably hesitant<\/strong>&nbsp;to dive right in.<\/p>\n\n\n\n<p>Google is effectively&nbsp;<strong>\u201cblack boxing\u201d their Shopping ads<\/strong>&nbsp;even further, which can be tough if you have specific strategic goals you believe Google&#8217;s intransparent automation might miss.<\/p>\n\n\n\n<p>That being said,&nbsp;<strong>automation is here to stay<\/strong>, and adapting to it while&nbsp;<a href=\"https:\/\/smarter-ecommerce.com\/en\/performance-max-optimization\/\">finding ways to steer it<\/a>&nbsp;is crucial more crucial thant ever.<\/p>\n\n\n\n<p>If you are dreading the &#8220;robocalypse&#8221;,&nbsp;<strong>DON&#8217;T!<\/strong>&nbsp;Read our blog post on the indispensible need for<a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/ai-limitations-in-ppc-the-human-touch-in-performance-max\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;human strategizing in AI driven performance marketing.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-s-pmax-standard-shopping-adrank-shenanigans\">Google\u2019s PMax \/ Standard Shopping AdRank shenanigans<\/h2>\n\n\n\n<p>Believe it or not non-believers: Google might have done something &#8211;&nbsp;<strong>objectively<\/strong>&nbsp;&#8211; good this time around.&nbsp;<strong>Huh!<\/strong><\/p>\n\n\n\n<p>Look, this seismic shift hit us so unexpectedly that we are kinda at a&nbsp;<strong>loss for&nbsp;words, okay?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/a.storyblok.com\/f\/42081\/2428x948\/e35e4e893b\/screenshot-2024-10-22-at-14-56-39.png\" alt=\"\" style=\"width:736px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-levelling-the-playing-field\">\ud83c\udfc8 Levelling the playing field?<\/h3>\n\n\n\n<p>As our very own Mike Ryan reported over at Twitter, Google is making a&nbsp;<a href=\"https:\/\/x.com\/mikeryanretail\/status\/1846974407643717709\">game-changing update<\/a>&nbsp;to how Performance Max (<strong>PMax<\/strong>) and <strong>Standard Shopping<\/strong> campaigns&nbsp;<strong>compete within the same account.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">omfg. Google is making such healthy choices lately that I\u2019m actually getting worried <br><br>Huge update to PMax: it no longer takes prio over Standard Shopping within an Ads account <a href=\"https:\/\/t.co\/fQW3Aaiqg4\">pic.twitter.com\/fQW3Aaiqg4<\/a><\/p>&mdash; Mike Ryan (@mikeryanretail) <a href=\"https:\/\/twitter.com\/mikeryanretail\/status\/1846974407643717709?ref_src=twsrc%5Etfw\">October 17, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>What&#8217;s in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Previously,<\/strong>&nbsp;<strong>PMax automatically took priority<\/strong>&nbsp;when both campaigns targeted the same products.<\/li>\n\n\n\n<li>\u200b\u200b\u200b\u200b<strong>Now&nbsp;<\/strong>that Google is throwing advertisers a bone&nbsp;for the holiday season,&nbsp;<strong>the ad with the highest Ad Rank will serve instead.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-this-matters\">\ud83e\udd14 Why this matters?<\/h3>\n\n\n\n<p>In an ideal scenario, this should mean<strong>&nbsp;greater flexibility and control&nbsp;<\/strong>for advertisers,<strong>&nbsp;<\/strong>simplifying campaign testing and optimization.<\/p>\n\n\n\n<p>In a nutshell, this update could lead to&nbsp;<strong>improved efficiency and flexibility<\/strong>, particularly during the&nbsp;<strong>holiday rush<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-next\">\ud83d\udd2d What&#8217;s next?<\/h3>\n\n\n\n<p>Ultimately, <strong>we don&#8217;t believe<\/strong> this change will have <strong>as much of an impact<\/strong> as Google would like you to believe. <strong>PMax remains the stronger campaign type<\/strong>. Covering all of Google&#8217;s Ad offerings, including Standard Shopping.<\/p>\n\n\n\n<p>Instead of&nbsp;<strong>running through the door head first<\/strong>,&nbsp;expect a waaay more detailed rundown on this change in&nbsp;AdRanks&nbsp;and what it will&nbsp;<strong>mean for your campaigns<\/strong>&nbsp;in our <a href=\"https:\/\/smarter-ecommerce.com\/en\/newsletter\/\">Newsletter<\/a>. Sign up and stay tuned!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you had any doubts that Google is going to&nbsp;double (and triple) down on AI, then their latest updates to Google Shopping are probably going to throw you for a loop. One particularly curious change in the&nbsp;auction dynamics between PMax and Standard Shopping&nbsp;has caused an earthquake in the world of &#8230;<\/p>\n","protected":false},"author":91,"featured_media":10605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479],"tags":[704],"class_list":["post-10604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-microblog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google\u2019s\u00a0update tsunami: Shopping &amp; PMax in one account<\/title>\n<meta name=\"description\" content=\"New dynamics between Shopping &amp; PMax in one account: a big shift\u00a0that could\u00a0redefine how you manage campaigns\u00a0across Google\u2019s ecosystem\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s\u00a0update tsunami: Shopping &amp; PMax in one account\" \/>\n<meta property=\"og:description\" content=\"New dynamics between Shopping &amp; PMax in one account: a big shift\u00a0that could\u00a0redefine how you manage campaigns\u00a0across Google\u2019s ecosystem\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-08T09:13:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T09:27:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/10\/google-update-pmax-vs-shopping-one-account.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manuel Baudisch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuel Baudisch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/google-update-shopping-pmax-in-one-account\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/google-update-shopping-pmax-in-one-account\\\/\"},\"author\":{\"name\":\"Manuel Baudisch\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/38eb8d206c5edd0853ed71b5dc268d43\"},\"headline\":\"Google\u2019s\u00a0update tsunami: Shopping &#038; PMax in one account\",\"datePublished\":\"2024-11-08T09:13:19+00:00\",\"dateModified\":\"2024-11-08T09:27:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/google-update-shopping-pmax-in-one-account\\\/\"},\"wordCount\":1127,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/google-update-shopping-pmax-in-one-account\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/google-update-pmax-vs-shopping-one-account.jpg\",\"keywords\":[\"microblog\"],\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/google-update-shopping-pmax-in-one-account\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/google-update-shopping-pmax-in-one-account\\\/\",\"name\":\"Google\u2019s\u00a0update tsunami: Shopping & PMax in one account\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/google-update-shopping-pmax-in-one-account\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/google-update-shopping-pmax-in-one-account\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/google-update-pmax-vs-shopping-one-account.jpg\",\"datePublished\":\"2024-11-08T09:13:19+00:00\",\"dateModified\":\"2024-11-08T09:27:04+00:00\",\"description\":\"New dynamics between Shopping & PMax in one account: a big shift\u00a0that could\u00a0redefine how you manage campaigns\u00a0across Google\u2019s ecosystem\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/google-update-shopping-pmax-in-one-account\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/google-update-shopping-pmax-in-one-account\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/google-update-shopping-pmax-in-one-account\\\/#primaryimage\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/google-update-pmax-vs-shopping-one-account.jpg\",\"contentUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/google-update-pmax-vs-shopping-one-account.jpg\",\"width\":1120,\"height\":440,\"caption\":\"pmax vs shopping in one account\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/google-update-shopping-pmax-in-one-account\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google\u2019s\u00a0update tsunami: Shopping &#038; PMax in one account\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/\",\"name\":\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\",\"description\":\"smec - Smarter Ecommerce\",\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\",\"name\":\"smec - Smarter Ecommerce\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/smec-company-logo.png\",\"contentUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/smec-company-logo.png\",\"width\":500,\"height\":389,\"caption\":\"smec - Smarter Ecommerce\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SmarterEcommerce\",\"https:\\\/\\\/x.com\\\/smec\",\"https:\\\/\\\/www.instagram.com\\\/smarterecommerce\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/smarter-ecommerce-gmbh\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCgEKAonH-2IoV2fIDyCJFMA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/38eb8d206c5edd0853ed71b5dc268d43\",\"name\":\"Manuel Baudisch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4bca8839717f85e6bb10faa54206a20a305754e3f4cb7552a624b49dfe36b046?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4bca8839717f85e6bb10faa54206a20a305754e3f4cb7552a624b49dfe36b046?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4bca8839717f85e6bb10faa54206a20a305754e3f4cb7552a624b49dfe36b046?s=96&d=mm&r=g\",\"caption\":\"Manuel Baudisch\"},\"description\":\"If you\u2019re in ecommerce advertising, you\u2019ve probably come across Manuel Baudisch\u2014whether through his sharp insights in the \\\"Conversion Corner\\\" newsletter or his unfiltered takes in smec\u2019s YouTube series \\\"ROASted.\\\" [linebreak] At Smarter Ecommerce (smec), Manuel specializes in turning PPC chaos into strategic clarity. He\u2019s a master at demystifying Google Ads automation, optimizing Performance Max (PMax), and making AI work for, not against, advertisers. Whether tackling ROAS addiction, PMax black-box frustrations, or AI-driven campaign strategies, he delivers practical, no-nonsense insights that help ecommerce brands thrive in an era of rising ad costs and limited transparency. [linebreak] Through \\\"Conversion Corner,\\\" he brings weekly deep dives into ecommerce trends, Google Ads tactics, and cutting-edge digital marketing strategies\u2014helping retailers stay ahead of the curve. And if you prefer your insights with a side of entertainment, you\u2019ll find him as the main star of \\\"ROASted,\\\" where he breaks down PPC mistakes, roasts bad ad setups, and calls out what\u2019s working (and what\u2019s not) in digital advertising. [linebreak] Manuel is more than just a content creator\u2014he\u2019s a trusted expert in PPC, AI-driven ad strategies, and cross-channel optimization. Want to stay ahead in the ever-changing world of digital advertising? Subscribe to Conversion Corner, tune into ROASted, or connect with him on LinkedIn.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/manuel-baudisch\\\/\"],\"jobTitle\":\"PPC Storyteller & ROASted Host\",\"worksFor\":\"Smarter Ecommerce (smec)\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/author\\\/baudisch\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google\u2019s\u00a0update tsunami: Shopping & PMax in one account","description":"New dynamics between Shopping & PMax in one account: a big shift\u00a0that could\u00a0redefine how you manage campaigns\u00a0across Google\u2019s ecosystem","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/","og_locale":"en_US","og_type":"article","og_title":"Google\u2019s\u00a0update tsunami: Shopping & PMax in one account","og_description":"New dynamics between Shopping & PMax in one account: a big shift\u00a0that could\u00a0redefine how you manage campaigns\u00a0across Google\u2019s ecosystem","og_url":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/","og_site_name":"smec Blog | Follow current Ecommerce News, Trends &amp; Insights","article_publisher":"https:\/\/www.facebook.com\/SmarterEcommerce","article_published_time":"2024-11-08T09:13:19+00:00","article_modified_time":"2024-11-08T09:27:04+00:00","og_image":[{"width":1120,"height":440,"url":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/10\/google-update-pmax-vs-shopping-one-account.jpg","type":"image\/jpeg"}],"author":"Manuel Baudisch","twitter_card":"summary_large_image","twitter_creator":"@smec","twitter_site":"@smec","twitter_misc":{"Written by":"Manuel Baudisch","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/#article","isPartOf":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/"},"author":{"name":"Manuel Baudisch","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/person\/38eb8d206c5edd0853ed71b5dc268d43"},"headline":"Google\u2019s\u00a0update tsunami: Shopping &#038; PMax in one account","datePublished":"2024-11-08T09:13:19+00:00","dateModified":"2024-11-08T09:27:04+00:00","mainEntityOfPage":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/"},"wordCount":1127,"publisher":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#organization"},"image":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/#primaryimage"},"thumbnailUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/10\/google-update-pmax-vs-shopping-one-account.jpg","keywords":["microblog"],"articleSection":["Google Ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/","name":"Google\u2019s\u00a0update tsunami: Shopping & PMax in one account","isPartOf":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/#primaryimage"},"image":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/#primaryimage"},"thumbnailUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/10\/google-update-pmax-vs-shopping-one-account.jpg","datePublished":"2024-11-08T09:13:19+00:00","dateModified":"2024-11-08T09:27:04+00:00","description":"New dynamics between Shopping & PMax in one account: a big shift\u00a0that could\u00a0redefine how you manage campaigns\u00a0across Google\u2019s ecosystem","breadcrumb":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/#primaryimage","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/10\/google-update-pmax-vs-shopping-one-account.jpg","contentUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2024\/10\/google-update-pmax-vs-shopping-one-account.jpg","width":1120,"height":440,"caption":"pmax vs shopping in one account"},{"@type":"BreadcrumbList","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/google-update-shopping-pmax-in-one-account\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smarter-ecommerce.com\/blog\/en\/"},{"@type":"ListItem","position":2,"name":"Google\u2019s\u00a0update tsunami: Shopping &#038; PMax in one account"}]},{"@type":"WebSite","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#website","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/","name":"smec Blog | Follow current Ecommerce News, Trends &amp; Insights","description":"smec - Smarter Ecommerce","publisher":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smarter-ecommerce.com\/blog\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#organization","name":"smec - Smarter Ecommerce","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/logo\/image\/","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/smec-company-logo.png","contentUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/smec-company-logo.png","width":500,"height":389,"caption":"smec - Smarter Ecommerce"},"image":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmarterEcommerce","https:\/\/x.com\/smec","https:\/\/www.instagram.com\/smarterecommerce\/","https:\/\/www.linkedin.com\/company\/smarter-ecommerce-gmbh","https:\/\/www.youtube.com\/channel\/UCgEKAonH-2IoV2fIDyCJFMA"]},{"@type":"Person","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/person\/38eb8d206c5edd0853ed71b5dc268d43","name":"Manuel Baudisch","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4bca8839717f85e6bb10faa54206a20a305754e3f4cb7552a624b49dfe36b046?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4bca8839717f85e6bb10faa54206a20a305754e3f4cb7552a624b49dfe36b046?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4bca8839717f85e6bb10faa54206a20a305754e3f4cb7552a624b49dfe36b046?s=96&d=mm&r=g","caption":"Manuel Baudisch"},"description":"If you\u2019re in ecommerce advertising, you\u2019ve probably come across Manuel Baudisch\u2014whether through his sharp insights in the \"Conversion Corner\" newsletter or his unfiltered takes in smec\u2019s YouTube series \"ROASted.\" [linebreak] At Smarter Ecommerce (smec), Manuel specializes in turning PPC chaos into strategic clarity. He\u2019s a master at demystifying Google Ads automation, optimizing Performance Max (PMax), and making AI work for, not against, advertisers. Whether tackling ROAS addiction, PMax black-box frustrations, or AI-driven campaign strategies, he delivers practical, no-nonsense insights that help ecommerce brands thrive in an era of rising ad costs and limited transparency. [linebreak] Through \"Conversion Corner,\" he brings weekly deep dives into ecommerce trends, Google Ads tactics, and cutting-edge digital marketing strategies\u2014helping retailers stay ahead of the curve. And if you prefer your insights with a side of entertainment, you\u2019ll find him as the main star of \"ROASted,\" where he breaks down PPC mistakes, roasts bad ad setups, and calls out what\u2019s working (and what\u2019s not) in digital advertising. [linebreak] Manuel is more than just a content creator\u2014he\u2019s a trusted expert in PPC, AI-driven ad strategies, and cross-channel optimization. Want to stay ahead in the ever-changing world of digital advertising? Subscribe to Conversion Corner, tune into ROASted, or connect with him on LinkedIn.","sameAs":["https:\/\/www.linkedin.com\/in\/manuel-baudisch\/"],"jobTitle":"PPC Storyteller & ROASted Host","worksFor":"Smarter Ecommerce (smec)","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/author\/baudisch\/"}]}},"_links":{"self":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts\/10604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=10604"}],"version-history":[{"count":11,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts\/10604\/revisions"}],"predecessor-version":[{"id":10643,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts\/10604\/revisions\/10643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/media\/10605"}],"wp:attachment":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=10604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=10604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=10604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}