{"id":1135,"date":"2015-11-11T17:27:31","date_gmt":"2015-11-11T17:27:31","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=1135"},"modified":"2017-10-15T21:31:28","modified_gmt":"2017-10-15T21:31:28","slug":"open-source-machine-learning-from-google","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/data-science\/open-source-machine-learning-from-google\/","title":{"rendered":"Open Source Machine Learning from Google"},"content":{"rendered":"<p>We at &#8220;<a href=\"https:\/\/whoopapp.com\" target=\"_blank\">Whoop!<\/a>&#8221; use advanced Machine Learning algorithms for predicting optimal Max-CPC-Bids for every Product based on the performance history of a retailers product range and many more different variables. So we are always curious about new things happening in\u00a0the field of Machine Learning. Especially with the focus on improving a PPC tool.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Too long, didn\u2019t read version:<br \/>\n\u2022 Google released TensorFlow as Open Source project under Apache 2 licence.<br \/>\n\u2022 TensorFlow makes Deep Learning available for everyone.<br \/>\n\u2022 Doesn\u2019t really fit Big Data because the Open Source tool only supports single machine environments but multiple GPUs.<br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Machine Learning With Google<\/h2>\n<p>This week Google released its Deep Learning tool \u201cTensorFlow\u201d as Open Source project under the Apache 2 licence. The underlying algorithm was among other things used by Google to learn Google Photos what e.g. a cat looks like. Thus, typing a search query for \u201ccat\u201d can now learn to filter the pictures containing cats.<\/p>\n<p>TensorFlow is written in C++ and a big part of the project was released under Open Source. It is also possible to create Python applications for TensorFlow. It can be used to build, train, test and deploy Neural Networks and other Machine Learning applications. Examples range from picture recognition via voice recognition to translation applications. Plus, Google promises easy use on mobile phones!<\/p>\n<p>&nbsp;<\/p>\n<h2>Should You Use it?<\/h2>\n<p>Here\u2019s what our \u201cWhoop!\u201d Data Science team thinks about TensorFlow:<\/p>\n<p>The first Google Deep Learning tool was DistBelief, developed back in 2011. As DistBelief was very complicated to configure and were coupled with Google\u2019s infrastructure, DistBelief was designed to correct this disadvantage. The big cutback for this new Big Data tool is the limitation to single machine environments but one can still use multiple GPUs in the Open Source version1.<\/p>\n<p>The new TensorFlow workflow is based on pretty computational flow charts, the first comparable interface which came to our mind is Azure ML2. You can see a quick example of the Google tool in reference3.<\/p>\n<p>We are very excited about this new tool and we are looking forward to see some interesting Google Shopping or PPC tools based on TensorFlow in the near future!<\/p>\n<p>Stay tuned for more interesting news from our \u201c<a href=\"https:\/\/whoopapp.com\" target=\"_blank\">Whoop<\/a>!\u201d Data Science department!<\/p>\n<p>&nbsp;<\/p>\n<p>Reference:<br \/>\n<em>1 <a href=\"http:\/\/www.techtimes.com\/articles\/104924\/20151110\/google-open-sources-machine-learning-system-tensorflow-but-there-a-catch.htm\" target=\"_blank\">http:\/\/www.techtimes.com\/articles\/104924\/20151110\/google-open-sources-machine-learning-system-tensorflow-but-there-a-catch.htm<\/a><br \/>\n2 <a href=\"https:\/\/visualstudiomagazine.com\/articles\/2014\/09\/01\/~\/media\/ECG\/visualstudiomagazine\/Images\/2014\/09\/0914vsm_mccaffreyfig01.ashx\" target=\"_blank\">https:\/\/visualstudiomagazine.com\/articles\/2014\/09\/01\/~\/media\/ECG\/visualstudiomagazine\/Images\/2014\/09\/0914vsm_mccaffreyfig01.ashx<\/a><br \/>\n3 <a href=\"http:\/\/googleresearch.blogspot.de\/2015\/11\/tensorflow-googles-latest-machine_9.html\" target=\"_blank\">http:\/\/googleresearch.blogspot.de\/2015\/11\/tensorflow-googles-latest-machine_9.html<\/a><br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We at &#8220;Whoop!&#8221; use advanced Machine Learning algorithms for predicting optimal Max-CPC-Bids for every Product based on the performance history of a retailers product range and many more different variables. So we are always curious about new things happening in\u00a0the field of Machine Learning. Especially with the focus on improving &#8230;<\/p>\n","protected":false},"author":8,"featured_media":1136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7,427],"tags":[24,193,222,232,317],"class_list":["post-1135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-science","category-google-shopping","category-machine-learning","tag-apache-2","tag-machine-learning","tag-open-source","tag-ppc","tag-tensorflow"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Open Source Machine Learning for building a PPC tool?<\/title>\n<meta name=\"description\" content=\"Google&#039;s new machine learning tool - should you use it for building PPC applications? 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