{"id":11418,"date":"2025-04-15T13:38:01","date_gmt":"2025-04-15T13:38:01","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=11418"},"modified":"2025-04-15T13:44:08","modified_gmt":"2025-04-15T13:44:08","slug":"smec-vs-ppc-agencies-what-to-consider","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/","title":{"rendered":"PPC performance needs more than an agency can offer"},"content":{"rendered":"\n<p>Let\u2019s face it. When it comes to PPC, you\u2019ve probably asked yourself this before: <em><strong>Should we outsource to an agency or run with software?<\/strong><\/em> Well, here\u2019s the thing. The digital ads world has changed. A lot.<\/p>\n\n\n\n<p>Performance Max, Microsoft&#8217;s AI features, rising CPCs, tighter margins\u2014you name it. The PPC landscape is now more of a strategic game than a mechanical one.<\/p>\n\n\n\n<p>So, choosing the right partner (or tool) isn\u2019t just about \u201cwho runs my campaigns?\u201d It\u2019s about <em><strong>who helps me reach my business goals<\/strong><\/em>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/#what-agencies-bring-to-the-table\" >What agencies bring to the table<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/#what-smec-does-differently\" >What smec does differently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/#comparison-at-a-glance-agencies-vs-software-tools-vs-smec\" >Comparison at a glance: Agencies vs Software tools vs smec<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-agencies-bring-to-the-table\"><span class=\"ez-toc-section\" id=\"what-agencies-bring-to-the-table\"><\/span>What agencies bring to the table<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agencies <strong>shine at<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offering hands-on campaign management<\/li>\n\n\n\n<li>Bringing external strategic input (sometimes)<\/li>\n\n\n\n<li>Taking work off your plate\u2014especially when resources are tight<\/li>\n<\/ul>\n\n\n\n<p>But <strong>here\u2019s the catch<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Many still rely on outdated, manual workflows<\/li>\n\n\n\n<li>They struggle with the lack of control in PMax<\/li>\n\n\n\n<li>And let\u2019s be honest: you\u2019re often paying for overhead, not outcomes<\/li>\n<\/ul>\n\n\n\n<p>And if key people leave? So does your performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-smec-does-differently\"><span class=\"ez-toc-section\" id=\"what-smec-does-differently\"><\/span>What smec does differently<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019re not a typical agency. We\u2019re also not \u201cjust\u201d a software company. smec gives you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tech that steers AI<\/strong>: Our software lets you guide Google\u2019s automation with business-relevant product segmentation.<\/li>\n\n\n\n<li><strong>Control, not chaos<\/strong>: You set the product goals, we help you translate them into campaigns that hit actual KPIs.<\/li>\n\n\n\n<li><strong>Expert brains on call<\/strong>: Our PPC specialists work as your strategic co-pilots, not ticket responders. With over 17 years of PPC experience, we work closely with you to enhance your in-house expertise.<\/li>\n<\/ul>\n\n\n\n<p>So instead of throwing your catalog into a black-box campaign and hoping for the best, we help you <strong>design it around your business strategy<\/strong>\u2014profitability, stock, seasonality, whatever matters to you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-comparison-at-a-glance-agencies-vs-software-tools-vs-smec\"><span class=\"ez-toc-section\" id=\"comparison-at-a-glance-agencies-vs-software-tools-vs-smec\"><\/span>Comparison at a glance: Agencies vs Software tools vs smec<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choosing the right PPC partner isn\u2019t just about picking tools or ticking boxes. It\u2019s about how you want to run your campaigns\u2014and how much control you&#8217;re willing to give up. Below, we\u2019ve broken down how traditional agencies, standalone software tools, and smec stack up when it comes to what really matters: performance, control, and business impact.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/04\/smec-vs-agency-comparison-table-1024x463.png\" alt=\"\" class=\"wp-image-11427\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/04\/smec-vs-agency-comparison-table-1024x463.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/04\/smec-vs-agency-comparison-table-300x136.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/04\/smec-vs-agency-comparison-table-1536x695.png 1536w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/04\/smec-vs-agency-comparison-table.png 1834w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A comparison table of capabilities of typical agency, typical software tool and smec<\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Still debating? Maybe it\u2019s time to rethink what you <em>actually<\/em> need in a PPC partner.<\/p>\n\n\n\n<p>With smec, you don\u2019t have to choose between powerful tech and expert support\u2014you get both. Our software gives you the control to steer your campaigns toward real business outcomes, while our experts help you make sense of the chaos and stay ahead of the curve. Agencies might run your ads. smec helps you grow your business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button wider-padding\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/smarter-ecommerce.com\/en\/demo\/\">Get in touch<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s face it. When it comes to PPC, you\u2019ve probably asked yourself this before: Should we outsource to an agency or run with software? Well, here\u2019s the thing. The digital ads world has changed. A lot. Performance Max, Microsoft&#8217;s AI features, rising CPCs, tighter margins\u2014you name it. The PPC landscape &#8230;<\/p>\n","protected":false},"author":84,"featured_media":11425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479],"tags":[],"class_list":["post-11418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PPC performance needs more than an agency can offer<\/title>\n<meta name=\"description\" content=\"Compare PPC agencies, software tools, and smec\u2019s unique differentiation. Pick the right solution for your digital advertising strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPC performance needs more than an agency can offer\" \/>\n<meta property=\"og:description\" content=\"Compare PPC agencies, software tools, and smec\u2019s unique differentiation. Pick the right solution for your digital advertising strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-15T13:38:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-15T13:44:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/04\/smec-vs-agencies-comparison.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1466\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lenka Vuksanovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lenka Vuksanovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/smec-vs-ppc-agencies-what-to-consider\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/smec-vs-ppc-agencies-what-to-consider\\\/\"},\"author\":{\"name\":\"Lenka Vuksanovic\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/46bffcda40288122d4e355c4aaf53d04\"},\"headline\":\"PPC performance needs more than an agency can offer\",\"datePublished\":\"2025-04-15T13:38:01+00:00\",\"dateModified\":\"2025-04-15T13:44:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/smec-vs-ppc-agencies-what-to-consider\\\/\"},\"wordCount\":450,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/smec-vs-ppc-agencies-what-to-consider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/smec-vs-agencies-comparison.png\",\"articleSection\":[\"Google Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/smec-vs-ppc-agencies-what-to-consider\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/smec-vs-ppc-agencies-what-to-consider\\\/\",\"name\":\"PPC performance needs more than an agency can offer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/smec-vs-ppc-agencies-what-to-consider\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/smec-vs-ppc-agencies-what-to-consider\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/smec-vs-agencies-comparison.png\",\"datePublished\":\"2025-04-15T13:38:01+00:00\",\"dateModified\":\"2025-04-15T13:44:08+00:00\",\"description\":\"Compare PPC agencies, software tools, and smec\u2019s unique differentiation. Pick the right solution for your digital advertising strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/smec-vs-ppc-agencies-what-to-consider\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/smec-vs-ppc-agencies-what-to-consider\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/smec-vs-ppc-agencies-what-to-consider\\\/#primaryimage\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/smec-vs-agencies-comparison.png\",\"contentUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/smec-vs-agencies-comparison.png\",\"width\":1466,\"height\":364,\"caption\":\"smec vs agencies - ppc comparison\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/smec-vs-ppc-agencies-what-to-consider\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PPC performance needs more than an agency can offer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/\",\"name\":\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\",\"description\":\"smec - Smarter Ecommerce\",\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\",\"name\":\"smec - Smarter Ecommerce\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/smec-company-logo.png\",\"contentUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/smec-company-logo.png\",\"width\":500,\"height\":389,\"caption\":\"smec - Smarter Ecommerce\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SmarterEcommerce\",\"https:\\\/\\\/x.com\\\/smec\",\"https:\\\/\\\/www.instagram.com\\\/smarterecommerce\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/smarter-ecommerce-gmbh\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCgEKAonH-2IoV2fIDyCJFMA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/46bffcda40288122d4e355c4aaf53d04\",\"name\":\"Lenka Vuksanovic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc3a21d9146c7c33b2995149df646477bb119f2e23210409cc06204118cf6d5b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc3a21d9146c7c33b2995149df646477bb119f2e23210409cc06204118cf6d5b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc3a21d9146c7c33b2995149df646477bb119f2e23210409cc06204118cf6d5b?s=96&d=mm&r=g\",\"caption\":\"Lenka Vuksanovic\"},\"description\":\"If there\u2019s one person who knows how to turn complex PPC topics into actionable marketing strategies, it\u2019s Lenka Vuksanovic. At Smarter Ecommerce, she\u2019s the driving force behind smec\u2019s thought leadership and demand gen efforts, making sure the right people get the right insights at the right time. [linebreak] Lenka has a sharp focus on performance marketing, paid search automation, and B2B growth strategies, helping ecommerce advertisers navigate the challenges of AI-driven ad platforms. She plays a key role in shaping smec\u2019s content strategy, ensuring that retailers and brands stay ahead of the curve with data-driven insights and practical advice. [linebreak] Lenka is a key contributor to smec\u2019s blog, covering Google Ads, Performance Max, and multi-channel strategies to help businesses navigate paid search and make smarter decisions. [linebreak] Want to stay ahead in ecommerce marketing? Follow Lenka\u2019s work on smec\u2019s blog, connect with her on LinkedIn, and learn how to move beyond ROAS to real business growth.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/lenka-vuksanovic\\\/\"],\"jobTitle\":\"Lead Growth Strategist & Demand Gen Architect\",\"worksFor\":\"Smarter Ecommerce (smec)\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/author\\\/vuksanovic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PPC performance needs more than an agency can offer","description":"Compare PPC agencies, software tools, and smec\u2019s unique differentiation. Pick the right solution for your digital advertising strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/","og_locale":"en_US","og_type":"article","og_title":"PPC performance needs more than an agency can offer","og_description":"Compare PPC agencies, software tools, and smec\u2019s unique differentiation. Pick the right solution for your digital advertising strategy.","og_url":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/","og_site_name":"smec Blog | Follow current Ecommerce News, Trends &amp; Insights","article_publisher":"https:\/\/www.facebook.com\/SmarterEcommerce","article_published_time":"2025-04-15T13:38:01+00:00","article_modified_time":"2025-04-15T13:44:08+00:00","og_image":[{"width":1466,"height":364,"url":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/04\/smec-vs-agencies-comparison.png","type":"image\/png"}],"author":"Lenka Vuksanovic","twitter_card":"summary_large_image","twitter_creator":"@smec","twitter_site":"@smec","twitter_misc":{"Written by":"Lenka Vuksanovic","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/#article","isPartOf":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/"},"author":{"name":"Lenka Vuksanovic","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/person\/46bffcda40288122d4e355c4aaf53d04"},"headline":"PPC performance needs more than an agency can offer","datePublished":"2025-04-15T13:38:01+00:00","dateModified":"2025-04-15T13:44:08+00:00","mainEntityOfPage":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/"},"wordCount":450,"publisher":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#organization"},"image":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/#primaryimage"},"thumbnailUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/04\/smec-vs-agencies-comparison.png","articleSection":["Google Ads"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/","name":"PPC performance needs more than an agency can offer","isPartOf":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/#primaryimage"},"image":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/#primaryimage"},"thumbnailUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/04\/smec-vs-agencies-comparison.png","datePublished":"2025-04-15T13:38:01+00:00","dateModified":"2025-04-15T13:44:08+00:00","description":"Compare PPC agencies, software tools, and smec\u2019s unique differentiation. Pick the right solution for your digital advertising strategy.","breadcrumb":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/#primaryimage","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/04\/smec-vs-agencies-comparison.png","contentUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/04\/smec-vs-agencies-comparison.png","width":1466,"height":364,"caption":"smec vs agencies - ppc comparison"},{"@type":"BreadcrumbList","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/smec-vs-ppc-agencies-what-to-consider\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smarter-ecommerce.com\/blog\/en\/"},{"@type":"ListItem","position":2,"name":"PPC performance needs more than an agency can offer"}]},{"@type":"WebSite","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#website","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/","name":"smec Blog | Follow current Ecommerce News, Trends &amp; Insights","description":"smec - Smarter Ecommerce","publisher":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smarter-ecommerce.com\/blog\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#organization","name":"smec - Smarter Ecommerce","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/logo\/image\/","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/smec-company-logo.png","contentUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/smec-company-logo.png","width":500,"height":389,"caption":"smec - Smarter Ecommerce"},"image":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmarterEcommerce","https:\/\/x.com\/smec","https:\/\/www.instagram.com\/smarterecommerce\/","https:\/\/www.linkedin.com\/company\/smarter-ecommerce-gmbh","https:\/\/www.youtube.com\/channel\/UCgEKAonH-2IoV2fIDyCJFMA"]},{"@type":"Person","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/person\/46bffcda40288122d4e355c4aaf53d04","name":"Lenka Vuksanovic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fc3a21d9146c7c33b2995149df646477bb119f2e23210409cc06204118cf6d5b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fc3a21d9146c7c33b2995149df646477bb119f2e23210409cc06204118cf6d5b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc3a21d9146c7c33b2995149df646477bb119f2e23210409cc06204118cf6d5b?s=96&d=mm&r=g","caption":"Lenka Vuksanovic"},"description":"If there\u2019s one person who knows how to turn complex PPC topics into actionable marketing strategies, it\u2019s Lenka Vuksanovic. At Smarter Ecommerce, she\u2019s the driving force behind smec\u2019s thought leadership and demand gen efforts, making sure the right people get the right insights at the right time. [linebreak] Lenka has a sharp focus on performance marketing, paid search automation, and B2B growth strategies, helping ecommerce advertisers navigate the challenges of AI-driven ad platforms. She plays a key role in shaping smec\u2019s content strategy, ensuring that retailers and brands stay ahead of the curve with data-driven insights and practical advice. [linebreak] Lenka is a key contributor to smec\u2019s blog, covering Google Ads, Performance Max, and multi-channel strategies to help businesses navigate paid search and make smarter decisions. [linebreak] Want to stay ahead in ecommerce marketing? Follow Lenka\u2019s work on smec\u2019s blog, connect with her on LinkedIn, and learn how to move beyond ROAS to real business growth.","sameAs":["https:\/\/www.linkedin.com\/in\/lenka-vuksanovic\/"],"jobTitle":"Lead Growth Strategist & Demand Gen Architect","worksFor":"Smarter Ecommerce (smec)","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/author\/vuksanovic\/"}]}},"_links":{"self":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts\/11418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=11418"}],"version-history":[{"count":14,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts\/11418\/revisions"}],"predecessor-version":[{"id":11437,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts\/11418\/revisions\/11437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/media\/11425"}],"wp:attachment":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=11418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=11418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=11418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}