{"id":11601,"date":"2025-08-21T11:26:35","date_gmt":"2025-08-21T11:26:35","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=11601"},"modified":"2025-08-25T13:12:01","modified_gmt":"2025-08-25T13:12:01","slug":"amazon-exit-google-shopping-2025","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/amazon-exit-google-shopping-2025\/","title":{"rendered":"Amazon quit Google Shopping (and came back). Don\u2019t let Temu win!"},"content":{"rendered":"\n<p><strong>Listen closely. Hear that?<\/strong><\/p>\n\n\n\n<p>\u200b\u200bIt&#8217;s the <strong>sound of silence<\/strong> of the Google Shopping auction without <strong>its loudest voice<\/strong>.<\/p>\n\n\n\n<p>In an unprecedented move, <strong>Amazon has gone completely silent<\/strong>, pulling its ads across the globe and leaving a colossal void in its wake.<\/p>\n\n\n\n<p>This creates both a <strong>massive opportunity<\/strong> and a dangerous trap. It&#8217;s a potential gold rush for cheaper clicks and new customers, but it also raises critical questions: Is this a temporary glitch or the new reality? And how do you seize the opportunity <strong>without falling into the pitfalls<\/strong>?<\/p>\n\n\n\n<p>Keep reading, because we&#8217;re unveiling a powerful way for you to see exactly how these shockwaves are impacting your industry<strong> in real-time<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/amazon-exit-google-shopping-2025\/#update-amazons-back-%e2%80%93-but-only-internationally\" >Update: Amazon\u2019s back \u2013 but only internationally<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/amazon-exit-google-shopping-2025\/#amazon-exits-google-shopping\" >Amazon exits Google Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/amazon-exit-google-shopping-2025\/#immediate-impact-cpc-drop-not-so-fast\" >Immediate impact: CPC drop?  Not so fast.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/amazon-exit-google-shopping-2025\/#temu-steps-up-competition-heats-up-post-amazon-in-google-shopping\" >Temu steps up: Competition heats up post-Amazon in Google Shopping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/amazon-exit-google-shopping-2025\/#the-billion-dollar-question-why-now\" >The billion-dollar question:  Why now?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/amazon-exit-google-shopping-2025\/#your-playbook-for-the-post-amazon-auction\" >Your playbook for the post-Amazon auction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/amazon-exit-google-shopping-2025\/#a-look-ahead\" >A look ahead<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-update-amazon-s-back-but-only-internationally\"><span class=\"ez-toc-section\" id=\"update-amazons-back-%e2%80%93-but-only-internationally\"><\/span>Update: Amazon\u2019s back \u2013 but only internationally<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Editor\u2019s note (August 23, 2025)<\/strong><\/p>\n\n\n\n<p>As of August 23, 2025, Amazon has reactivated its Google Shopping Ads across all international markets \u2014 with <strong>one major exception: the US<\/strong>. The advertising outage lasted <em>exactly one month<\/em>, which gives more weight to the theory that Amazon was running a massive incrementality test.<\/p>\n\n\n\n<p>Mike Ryan, our Head of Ecommerce Insights, <a href=\"https:\/\/www.linkedin.com\/posts\/mikeryanretail_the-rumors-are-cruel-but-true-amazon-has-activity-7365652108609499136-Y0Gq?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAcgVu0BlyjdGkaQnekTxZTg_e1kkKtYt8M\" target=\"_blank\" rel=\"noreferrer noopener\">summed it up best on LinkedIn<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Amazon appeared as an account-level competitor for three quarters of European advertisers OVERNIGHT.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>This fast-and-furious comeback means the brief vacuum Amazon left behind is already being filled in most markets. However, <strong>the US Shopping landscape is still Amazon-free<\/strong> \u2014 a fascinating development in its own right.<\/p>\n\n\n\n<p>Does this imply the US failed the test? Is Amazon done with Google Shopping in its home market? Too early to say. But you better believe we\u2019re tracking it.<\/p>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/smarter-ecommerce.com\/en\/smec-market-observer\/#embeddedCharts\" target=\"_blank\" rel=\"noreferrer noopener\">Check the smec Market Observer<\/a> for real-time updates on Amazon\u2019s presence across 20+ Shopping domains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-amazon-exits-google-shopping\"><span class=\"ez-toc-section\" id=\"amazon-exits-google-shopping\"><\/span>Amazon exits Google Shopping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"chart-wrapper-customized\">\n    <div class=\"inner-wrap\">\n        <!-- Interactive Controls -->\n        <div class=\"mb-5\">\n            <label for=\"country-select\" class=\"block text-sm font-medium text-gray-700 mb-2\">Select Amazon Domain:<\/label>\n            <select id=\"country-select\" class=\"w-full sm:w-72 bg-gray-50 border border-gray-300 text-gray-900 text-sm rounded-lg focus:ring-blue-500 focus:border-blue-500 block p-2.5 transition duration-150 ease-in-out\">\n                <!-- Options will be dynamically inserted by JavaScript -->\n            <\/select>\n        <\/div>\n\n        <!-- The Chart Canvas -->\n        <div class=\"chart-canvas-container\">\n            <canvas id=\"impressionShareChart\"><\/canvas>\n        <\/div>\n\n        <div class=\"sr-only\">\n            <h3 class=\"text-xl font-bold mt-8\">Raw Data Table<\/h3>\n            <p>The following table contains the complete dataset used for the visualization above.<\/p>\n            <table id=\"source-data-table\">\n                <thead>\n<tr><th>Day<\/th><th>Amazon.de<\/th><th>Amazon.co.uk<\/th><th>Amazon.com<\/th><th>Amazon.es<\/th><th>Amazon.fr<\/th><th>Amazon.in<\/th><th>Amazon.it<\/th><th>Amazon.nl<\/th><th>Amazon AU<\/th><th>Amazon CA<\/th><th>Amazon MX<\/th><th>Amazon.ae<\/th><th>Amazon.co.za<\/th><th>Amazon.com.be<\/th><th>Amazon.ie<\/th><th>Amazon.pl<\/th><th>Amazon.sa<\/th><th>Amazon.se<\/th><th>Amazon.sg<\/th><th>Amazon\u516c\u5f0f\u30b5\u30a4\u30c8<\/th><\/tr>\n                <\/thead>\n                <tbody>\n<tr><td>14-Jul<\/td><td>41%<\/td><td>63%<\/td><td>62%<\/td><td>29%<\/td><td>39%<\/td><td>64%<\/td><td>35%<\/td><td>24%<\/td><td>35%<\/td><td>35%<\/td><td>58%<\/td><td>77%<\/td><td>33%<\/td><td>56%<\/td><td>54%<\/td><td>16%<\/td><td>35%<\/td><td>39%<\/td><td>58%<\/td><td>47%<\/td><\/tr>\n<tr><td>15-Jul<\/td><td>40%<\/td><td>60%<\/td><td>65%<\/td><td>32%<\/td><td>39%<\/td><td>54%<\/td><td>34%<\/td><td>23%<\/td><td>19%<\/td><td>35%<\/td><td>73%<\/td><td>79%<\/td><td>32%<\/td><td>52%<\/td><td>55%<\/td><td>14%<\/td><td>37%<\/td><td>39%<\/td><td>42%<\/td><td>50%<\/td><\/tr>\n<tr><td>16-Jul<\/td><td>40%<\/td><td>63%<\/td><td>66%<\/td><td>33%<\/td><td>40%<\/td><td>52%<\/td><td>35%<\/td><td>23%<\/td><td>20%<\/td><td>59%<\/td><td>71%<\/td><td>79%<\/td><td>33%<\/td><td>55%<\/td><td>57%<\/td><td>14%<\/td><td>36%<\/td><td>38%<\/td><td>41%<\/td><td>50%<\/td><\/tr>\n<tr><td>17-Jul<\/td><td>38%<\/td><td>62%<\/td><td>65%<\/td><td>33%<\/td><td>41%<\/td><td>56%<\/td><td>36%<\/td><td>24%<\/td><td>20%<\/td><td>61%<\/td><td>70%<\/td><td>79%<\/td><td>33%<\/td><td>57%<\/td><td>60%<\/td><td>14%<\/td><td>36%<\/td><td>41%<\/td><td>43%<\/td><td>51%<\/td><\/tr>\n<tr><td>18-Jul<\/td><td>37%<\/td><td>58%<\/td><td>61%<\/td><td>33%<\/td><td>42%<\/td><td>57%<\/td><td>37%<\/td><td>24%<\/td><td>19%<\/td><td>75%<\/td><td>70%<\/td><td>79%<\/td><td>35%<\/td><td>56%<\/td><td>59%<\/td><td>14%<\/td><td>38%<\/td><td>45%<\/td><td>42%<\/td><td>53%<\/td><\/tr>\n<tr><td>19-Jul<\/td><td>36%<\/td><td>57%<\/td><td>65%<\/td><td>33%<\/td><td>41%<\/td><td>55%<\/td><td>36%<\/td><td>25%<\/td><td>19%<\/td><td>74%<\/td><td>67%<\/td><td>50%<\/td><td>53%<\/td><td>56%<\/td><td>59%<\/td><td>13%<\/td><td>13%<\/td><td>41%<\/td><td>46%<\/td><td>72%<\/td><\/tr>\n<tr><td>20-Jul<\/td><td>35%<\/td><td>53%<\/td><td>64%<\/td><td>33%<\/td><td>39%<\/td><td>51%<\/td><td>37%<\/td><td>28%<\/td><td>21%<\/td><td>59%<\/td><td>67%<\/td><td>79%<\/td><td>50%<\/td><td>60%<\/td><td>60%<\/td><td>14%<\/td><td>14%<\/td><td>43%<\/td><td>44%<\/td><td>72%<\/td><\/tr>\n<tr><td>21-Jul<\/td><td>37%<\/td><td>55%<\/td><td>60%<\/td><td>32%<\/td><td>45%<\/td><td>54%<\/td><td>38%<\/td><td>27%<\/td><td>23%<\/td><td>59%<\/td><td>73%<\/td><td>77%<\/td><td>47%<\/td><td>56%<\/td><td>60%<\/td><td>15%<\/td><td>34%<\/td><td>43%<\/td><td>42%<\/td><td>57%<\/td><\/tr>\n<tr><td>22-Jul<\/td><td>34%<\/td><td>43%<\/td><td>24%<\/td><td>29%<\/td><td>37%<\/td><td>52%<\/td><td>33%<\/td><td>24%<\/td><td>24%<\/td><td>59%<\/td><td>22%<\/td><td>68%<\/td><td>45%<\/td><td>55%<\/td><td>48%<\/td><td>13%<\/td><td>35%<\/td><td>38%<\/td><td>41%<\/td><td>51%<\/td><\/tr>\n<tr><td>23-Jul<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr>\n<tr><td>24-Jul<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr>\n<tr><td>25-Jul<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr>\n<tr><td>26-Jul<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr><tr><td>27-Jul<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr>\n                                        <tr><td>28-Jul<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr>\n                                        <tr><td>29-Jul<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr>\n                                        <tr><td>30-Jul<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr>\n                                        <tr><td>31-Jul<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr>\n                                        <tr><td>1-Aug<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr>\n                                        <tr><td>2-Aug<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr>\n                                        <tr><td>3-Aug<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr>\n                                        <tr><td>4-Aug<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><td>0%<\/td><\/tr>\n                <\/tbody>\n            <\/table>\n        <\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>\u26a0\ufe0f This chart shows Amazon\u2019s July 2025 exit. <\/em><br><em>Spoiler: they\u2019re back (everywhere but the US). <\/em><br><em>See real-time updates in the <a href=\"https:\/\/smarter-ecommerce.com\/en\/smec-market-observer\/#embeddedCharts\" target=\"_blank\" rel=\"noreferrer noopener\">smec Market Observer<\/a><\/em>.<\/p>\n\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<!-- Chart.js for the visualization -->\n    <script src=\"https:\/\/cdn.jsdelivr.net\/npm\/chart.js@4.4.2\/dist\/chart.umd.min.js\"><\/script>\n\n    <style>\n       .chart-wrapper-customized{background: #4d40d2; padding: 40px;}\n       .chart-wrapper-customized > .inner-wrap {border-radius: 10px; padding: 20px; background: #ffffff;}\n       .chart-container {\n            width: 100%;\n            max-width: 896px;\n            background-color: white;\n            padding: 2rem;\n            border-radius: 1rem;\n            box-shadow: 0 10px 15px -3px rgba(0, 0, 0, 0.1), 0 4px 6px -4px rgba(0, 0, 0, 0.1);\n            border: 1px solid #e5e7eb;\n        }\n\n        .chart-header {\n            margin-bottom: 1.5rem;\n        }\n\n        .chart-header p {\n            margin-top: 0.5rem;\n            color: #4b5563;\n        }\n\n        .chart-controls {\n            margin-bottom: 1.5rem;\n        }\n\n        select {\n            width: 288px;\n            background-color: #f9fafb;\n            border: 1px solid #d1d5db;\n            color: #111827;\n            font-size: 1.875rem;\n            border-radius: 0.5rem;\n            padding: 0.625rem;\n            transition: border-color 150ms ease-in-out, box-shadow 150ms ease-in-out;\n        }\n        \n        \/* Make select full-width on smaller screens *\/\n        @media (max-width: 640px) {\n            select {\n                width: 100%;\n            }\n        }\n\n        select:focus {\n            outline: none;\n            border-color: #3b82f6;\n            box-shadow: 0 0 0 3px rgba(59, 130, 246, 0.3);\n        }\n\n        .chart-canvas-container {\n            position: relative;\n            height: 30rem;\n        }\n        \n        \/* Visually hide an element but keep it accessible to screen readers and search engines *\/\n        .sr-only {\n            position: absolute;\n            width: 1px;\n            height: 1px;\n            padding: 0;\n            margin: -1px;\n            overflow: hidden;\n            clip: rect(0, 0, 0, 0);\n            white-space: nowrap;\n            border-width: 0;\n        }\n    <\/style>\n\n\n\n<script>\n        document.addEventListener('DOMContentLoaded', function () {\n            \n            \/\/ --- 1. PARSE DATA FROM THE HTML TABLE ---\n            \/\/ This function reads the hidden table, making the data available for the chart.\n            function parseTableData() {\n                const table = document.getElementById('source-data-table');\n                const headers = Array.from(table.querySelectorAll('thead th')).map(th => th.textContent.trim());\n                const rows = Array.from(table.querySelectorAll('tbody tr'));\n\n                const labels = rows.map(row => row.querySelector('td').textContent.trim());\n                const datasets = headers.slice(1).map((header, index) => {\n                    const data = rows.map(row => {\n                        const cell = row.querySelectorAll('td')[index + 1];\n                        \/\/ Convert percentage string '41%' to a number 41\n                        return cell ? parseInt(cell.textContent.trim().replace('%', ''), 10) : null;\n                    });\n                    return {\n                        label: header,\n                        data: data,\n                    };\n                });\n\n                return { labels, datasets };\n            }\n\n            const { labels, datasets } = parseTableData();\n\n            \/\/ --- 2. POPULATE THE DROPDOWN ---\n            \/\/ Create an <option> for each Amazon domain.\n            const selectElement = document.getElementById('country-select');\n            datasets.forEach(dataset => {\n                const option = document.createElement('option');\n                option.value = dataset.label;\n                option.textContent = dataset.label;\n                selectElement.appendChild(option);\n            });\n            \n            \/\/ Set a default selection (e.g., Amazon.com)\n            const defaultSelection = 'Amazon.com';\n            selectElement.value = defaultSelection;\n\n            \/\/ --- 3. INITIALIZE THE CHART ---\n            const ctx = document.getElementById('impressionShareChart').getContext('2d');\n            \n            \/\/ Create a gradient for the line chart area\n            const gradient = ctx.createLinearGradient(0, 0, 0, 350);\n            gradient.addColorStop(0, 'rgba(235, 191, 82, 0.4)'); \n            gradient.addColorStop(1, 'rgba(235, 191, 82, 0)');  \n\n            const initialDataset = datasets.find(ds => ds.label === defaultSelection);\n\n            const impressionShareChart = new Chart(ctx, {\n                type: 'line',\n                data: {\n                    labels: labels,\n                    datasets: [{\n                        label: initialDataset.label,\n                        data: initialDataset.data,\n                        borderColor: 'rgba(77, 64, 210, 1)',\n                        backgroundColor: gradient,\n                        borderWidth: 2.5,\n                        pointBackgroundColor: 'rgba(77, 64, 210, 1)',\n                        pointBorderColor: '#fff',\n                        pointHoverBackgroundColor: '#fff',\n                        pointHoverBorderColor: 'rgba(77, 64, 210, 1)',\n                        pointRadius: 4,\n                        pointHoverRadius: 7,\n                        tension: 0, \n                        fill: true,\n                    }]\n                },\n                options: {\n                    responsive: true,\n                    maintainAspectRatio: false,\n                    scales: {\n                        y: {\n                            beginAtZero: true,\n                            ticks: {\n                                \/\/ Add a '%' sign to the Y-axis ticks\n                                callback: function(value) {\n                                    return value + '%';\n                                }\n                            },\n                            grid: {\n                                color: '#e5e7eb', \/\/ Light gray grid lines\n                                drawBorder: false,\n                            }\n                        },\n                        x: {\n                            grid: {\n                                display: false, \/\/ Hide vertical grid lines\n                            }\n                        }\n                    },\n                    plugins: {\n                        legend: {\n                            display: false \/\/ We use the dropdown as the legend\n                        },\n                        tooltip: {\n                            enabled: true,\n                            backgroundColor: 'rgba(0, 0, 0, 0.8)',\n                            titleFont: { size: 16, weight: 'bold' },\n                            bodyFont: { size: 14 },\n                            padding: 12,\n                            cornerRadius: 6,\n                            displayColors: false, \/\/ Hide the little color box in the tooltip\n                            callbacks: {\n                                label: function(context) {\n                                    return `Impression Share: ${context.parsed.y}%`;\n                                }\n                            }\n                        }\n                    }\n                }\n            });\n\n            \/\/ --- 4. ADD EVENT LISTENER TO UPDATE CHART ---\n            \/\/ This function runs whenever the user selects a new country from the dropdown.\n            selectElement.addEventListener('change', (event) => {\n                const selectedLabel = event.target.value;\n                const newDataset = datasets.find(ds => ds.label === selectedLabel);\n\n                if (newDataset) {\n                    \/\/ Update the chart's data and redraw it\n                    impressionShareChart.data.datasets[0].label = newDataset.label;\n                    impressionShareChart.data.datasets[0].data = newDataset.data;\n                    impressionShareChart.update();\n                }\n            });\n\n        });\n    <\/script>\n\n\n\n<script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Dataset\",\n      \"name\": \"Google Shopping Impression Share: Amazon Competitor Analysis\",\n      \"description\": \"A daily analysis of Amazon's impression share across various international domains in Google Shopping auctions from July 14th to July 26th.\",\n      \"url\": \"https:\/\/smarter-ecommerce.com\/blog\/en\/ecommerce\/amazon-leaving-google-shopping-july-2025\/\",\n      \"creator\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Smarter Ecommerce GmbH\"\n      },\n      \"license\": \"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\",\n      \"distribution\": {\n        \"@type\": \"DataDownload\",\n        \"contentUrl\": \"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/07\/google-shopping-auction-insights-amazon-competitor-july-2025-data-of-amazon-median-google-shopping-impression-share.csv\",\n        \"encodingFormat\": \"CSV\"\n      },\n      \"temporalCoverage\": \"2024-07-14\/2024-07-26\"\n    }\n    <\/script>\n\n\n\n<p>In a move that&#8217;s&nbsp;<strong>sending shockwaves<\/strong>&nbsp;through the ecommerce world,&nbsp;<strong>Amazon has abruptly<\/strong>&nbsp;and almost completely&nbsp;<strong>shut down its Google Shopping ads<\/strong>&nbsp;across the globe.<\/p>\n\n\n\n<p>This isn&#8217;t a gradual retreat; it&#8217;s a sudden, dramatic exit that is&nbsp;<strong>already reshaping ad auctions&nbsp;<\/strong>for retailers everywhere.<\/p>\n\n\n\n<p>As our Head of Ecommerce Insights,&nbsp;<strong>Mike Ryan<\/strong>, puts it,&nbsp;<strong><a href=\"https:\/\/www.linkedin.com\/posts\/mikeryanretail_amazon-has-made-a-dramatic-international-activity-7354387674662604800-Lj0W?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAADmpyAwBySDKstOwgl9OHyQhWJ6sXo36lcA\">this move is &#8220;colossal&#8221;<\/a><\/strong>.&nbsp;The last time we saw an ad stop this significant from Amazon was during the acute phase of the pandemic lockdowns in 2020, which coincided with a nearly 20% drop in average Cost-Per-Click (CPC).<br>\u200b\u200b\u200b\u200b&nbsp;<br>\u200bA sign of things to come?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-immediate-impact-cpc-drop-not-so-fast\"><span class=\"ez-toc-section\" id=\"immediate-impact-cpc-drop-not-so-fast\"><\/span>Immediate impact: CPC drop? <br>Not so fast.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When a big spender like Amazon exits the auction, you&#8217;d think CPCs would nosedive. That\u2019s what happened during the 2020 lockdowns\u2014CPCs dropped by around 20% when Amazon briefly pulled back.<\/p>\n\n\n\n<p>So, same story now, right? Not quite.<\/p>\n\n\n\n<p>\ud83d\udcc9 <strong>CPCs are holding steady<\/strong><br>Our current data shows median CPCs haven\u2019t really budged. They\u2019re tracking right along with year-to-date averages.<\/p>\n\n\n\n<p>\ud83d\udc40 <strong>Engagement is flat, too<\/strong><br>Click-through rates and impression share? Also surprisingly stable. No major shifts, no fireworks.<\/p>\n\n\n\n<p>So what gives?<\/p>\n\n\n\n<p>\ud83d\udfe2 Our take: Other advertising whales have already swooped in and soaked up the freed-up inventory.<\/p>\n\n\n\n<p>We saw the same playbook after Temu left earlier this year. Giants like Etsy and eBay stepped up fast and gained the most.<\/p>\n\n\n\n<p>And now? It\u2019s d\u00e9j\u00e0 vu. We&#8217;re likely seeing a similar redistribution of share at the top, <em>but we\u2019re still watching the data roll in.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"400\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/08\/cpc_google_shopping_europe_july_2025_smec_market_observer_after_amazon_exit.png\" alt=\"\" class=\"wp-image-11649\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/08\/cpc_google_shopping_europe_july_2025_smec_market_observer_after_amazon_exit.png 659w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/08\/cpc_google_shopping_europe_july_2025_smec_market_observer_after_amazon_exit-300x182.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/08\/cpc_google_shopping_europe_july_2025_smec_market_observer_after_amazon_exit-495x300.png 495w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/><figcaption class=\"wp-element-caption\">Despite the initial shock of Amazon leaving Shopping Ads, CPCs so far remain surprisingly stable. <br>Source: smec Market Observer<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-temu-steps-up-competition-heats-up-post-amazon-in-google-shopping\"><span class=\"ez-toc-section\" id=\"temu-steps-up-competition-heats-up-post-amazon-in-google-shopping\"><\/span>Temu steps up: Competition heats up post-Amazon in Google Shopping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since Amazon exited Google Shopping, Temu\u2019s footprint in the auction is growing fast. According to our data, the share of advertisers facing <strong>Temu as a competitor in Europe jumped from 60% to 75%<\/strong>. That\u2019s a big leap and it happened practically overnight.<\/p>\n\n\n\n<p>As Mike Ryan put it on Twitter: &#8220;Temu LOVING Amazon\u2019s exit&#8221;. Expect more aggressive bidding and stiffer competition in categories Temu loves, especially low-price, high-volume segments.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I sorely want to be done with the Amazon \/ Google Shopping topic but check this out.<br><br>(Note: EU data)<br><br>\u2022 Apr thru Jun, Temu turned off US ads: no impact on EU<br>\u2022 Jun, volatility seen as Temu ran some kind of CSS-related test (see next tweet)<br>\u2022 Jul\/Aug, Temu LOVING Amazon&#39;s exit <a href=\"https:\/\/t.co\/UXveqHGF7H\">pic.twitter.com\/UXveqHGF7H<\/a><\/p>&mdash; Mike Ryan (@mikeryanretail) <a href=\"https:\/\/twitter.com\/mikeryanretail\/status\/1953097505006039539?ref_src=twsrc%5Etfw\">August 6, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-billion-dollar-question-why-now\"><span class=\"ez-toc-section\" id=\"the-billion-dollar-question-why-now\"><\/span>The billion-dollar question: <br>Why now?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The answer to that will determine how long this new landscape might last. While Amazon hasn&#8217;t issued a formal statement, several theories are circulating:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A massive incrementality test<\/strong>: Amazon could be running the ultimate test to measure the true, incremental value of its Google Ads spend. By turning them off, they get a clean look at how many customers find them directly anyway.<\/li>\n\n\n\n<li><strong>High-stakes negotiations<\/strong>: This could be a power move to gain leverage in negotiations with Google. With billions in ad revenue at stake, pulling the plug is a surefire way to get attention.<\/li>\n\n\n\n<li><strong>A pivot to their own ecosystem<\/strong>: With over half of product searches already starting on Amazon, they may be doubling down on their own advertising platform. Why fund a competitor when you can force brands to spend more within your own walled garden?<\/li>\n<\/ul>\n\n\n\n<p>Either way, what matters to you is how this sudden shift impacts your current ads strategy right here, right now.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-playbook-for-the-post-amazon-auction\"><span class=\"ez-toc-section\" id=\"your-playbook-for-the-post-amazon-auction\"><\/span>Your playbook for the post-Amazon auction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With Amazon out, the Shopping Ads landscape just shifted and guessing your way through it won\u2019t cut it. You need a data-driven plan to navigate the new auction dynamics and protect your margins.<\/p>\n\n\n\n<p>Here\u2019s where to start:<\/p>\n\n\n\n<p>\ud83d\udd0d <strong>1. Check your actual auction, not the headlines<\/strong><br>Sure, CPCs look stable on the surface. But your auction might tell a different story.<br>Open up your Auction Insights report and see <em>who<\/em> moved in. The new top dogs might play by totally different rules and that impacts everything from bid pressure to budget efficiency.<\/p>\n\n\n\n<p>\ud83d\udca1 Pro tip: Don&#8217;t just chase CPCs. Look at <em>profitability and ROAS<\/em> across segments to get the full picture.<\/p>\n\n\n\n<p>\ud83d\udcc8 <strong>2. New spend? Make sure it pays<\/strong><br>If your budget-limited campaigns are suddenly spending more\u2014great, right? Maybe.<br>But more spend doesn\u2019t always mean more value. If that traffic isn\u2019t converting profitably, you&#8217;re just lighting cash on fire.<\/p>\n\n\n\n<p>\u2705 Track how new clicks perform vs. your usual benchmarks<br>\u2705 Watch ROAS and conversion quality like a hawk<br>\u2705 Don\u2019t let volume distract you from efficiency<\/p>\n\n\n\n<p>\ud83d\udee1\ufe0f <strong>3. Lock down your brand terms<\/strong><br>Rivals are circling. Some will get aggressive, even bidding on your brand terms to scoop up high-intent traffic.<\/p>\n\n\n\n<p>Now\u2019s the time to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strengthen your brand defense setup<\/li>\n\n\n\n<li>Keep an eye on competitors\u2019 moves<\/li>\n\n\n\n<li>Track the broader market<\/li>\n<\/ul>\n\n\n\n<p>To make that last one easier, we\u2019ve added a new free feature to the <strong><a href=\"https:\/\/smarter-ecommerce.com\/en\/smec-market-observer\/\">smec Market Observer<\/a><\/strong>. You can now monitor Amazon\u2019s Shopping Ads activity (or absence) across 20+ domains. The feature will be updated regularly, and a real-time view is just around the corner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-look-ahead\"><span class=\"ez-toc-section\" id=\"a-look-ahead\"><\/span>A look ahead<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amazon is out, but the ripple effects are just starting.<br>We&#8217;re likely looking at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A new competitive baseline with marketplaces like eBay gaining ground<\/li>\n\n\n\n<li>Amazon doubling down on its own retail media empire<\/li>\n\n\n\n<li>More volatility as big players test their limits<\/li>\n<\/ul>\n\n\n\n<p>One thing is clear: the principles of sound performance marketing\u2014analyzing your own data, understanding your profitability, and adapting to competitive shifts\u2014<strong>are more critical than ever<\/strong>.<br>Know your numbers, protect your margins, and stay alert.<\/p>\n\n\n\n<p>\ud83e\udded <strong>Don\u2019t guess. Steer with data.<\/strong><br>Your account data only shows part of the picture. That\u2019s why we built a new feature inside the free <strong>smec Market Observer<\/strong>.<\/p>\n\n\n\n<p>Track Amazon\u2019s presence across 20+ domains and see how it\u2019s shaping CPCs in your industry.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/smarter-ecommerce.com\/en\/smec-market-observer\/\" target=\"_blank\" rel=\"noreferrer noopener\">smec Market Observer \u2192<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Listen closely. Hear that? \u200b\u200bIt&#8217;s the sound of silence of the Google Shopping auction without its loudest voice. In an unprecedented move, Amazon has gone completely silent, pulling its ads across the globe and leaving a colossal void in its wake. This creates both a massive opportunity and a dangerous &#8230;<\/p>\n","protected":false},"author":91,"featured_media":11634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479],"tags":[704],"class_list":["post-11601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-microblog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amazon quit Google Shopping (and came back). Don\u2019t let Temu win<\/title>\n<meta name=\"description\" content=\"Amazon bailed. Temu\u2019s ready. Are you? See what Amazon\u2019s exit means for your CPCs, competitors, and how to win back your auction share.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/amazon-exit-google-shopping-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon quit Google Shopping (and came back). Don\u2019t let Temu win!\" \/>\n<meta property=\"og:description\" content=\"Amazon bailed. Temu\u2019s ready. Are you? See what Amazon\u2019s exit means for your CPCs, competitors, and how to win back your auction share.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/amazon-exit-google-shopping-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-21T11:26:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T13:12:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2025\/08\/amazon_exits_google_shopping_ads_august2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Manuel Baudisch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Manuel Baudisch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/amazon-exit-google-shopping-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/amazon-exit-google-shopping-2025\\\/\"},\"author\":{\"name\":\"Manuel Baudisch\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/38eb8d206c5edd0853ed71b5dc268d43\"},\"headline\":\"Amazon quit Google Shopping (and came back). 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