{"id":1750,"date":"2016-04-14T15:22:16","date_gmt":"2016-04-14T15:22:16","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=1750"},"modified":"2017-10-15T21:30:52","modified_gmt":"2017-10-15T21:30:52","slug":"google-merchant-gtin-becomes-mandatory","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/ecommerce\/google-merchant-gtin-becomes-mandatory\/","title":{"rendered":"Attention Retailers and Marketers: GTIN Becomes Mandatory!"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">On May 16th 2016 Google makes a change with their GTIN<\/span><span style=\"font-weight: 400;\"> (Global Trade Item Number) policy, by making the GTIN mandatory for\u00a0<\/span><span class=\"s1\">all new and in-stock products<\/span><span style=\"font-weight: 400;\"> that have GTINs assigned by the manufacturer. Be aware of that change and check your data feed\u00a0if you are affected.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Tl;dr:<\/b><\/p>\n<ul>\n<li><b><b>GTINs are required for all new, in-stock products that have GTINs assigned by the manufacturer from\u00a0May, 16th 2016<\/b><\/b><\/li>\n<li><b><b>Check the\u00a0Diagnostics tab in your Merchant Center if you have any GTIN warnings\u00a0<\/b><\/b><strong><span class=\"s1\">in order to resolve them before your products get disapproved<\/span><\/strong><\/li>\n<li><strong>Fix errors directly in your data feed<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/ecommerce\/google-merchant-gtin-becomes-mandatory\/#why-will-the-gtin-be-mandatory\" >Why will the GTIN be mandatory?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/ecommerce\/google-merchant-gtin-becomes-mandatory\/#am-i-affected-by-those-product-feed-changes-and-where-can-i-look-it-up\" >Am I affected by those product feed changes and where can I look it up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/ecommerce\/google-merchant-gtin-becomes-mandatory\/#gtins-getting-mandatory\" >GTINs getting mandatory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/ecommerce\/google-merchant-gtin-becomes-mandatory\/#what-happens-if-i-dont-resolve-this-issues\" >What happens if I don\u2019t resolve this issues?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/ecommerce\/google-merchant-gtin-becomes-mandatory\/#how-to-fix-it\" >How to fix it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/ecommerce\/google-merchant-gtin-becomes-mandatory\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"why-will-the-gtin-be-mandatory\"><\/span><span style=\"font-weight: 400;\">Why will the GTIN be mandatory?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The GTIN exactly identifies a product, by providing this GTIN Google is able to help boost the ad performance by<\/span><span style=\"font-weight: 400;\"> adding valuable details about the product and serving the ad in a more relevant way to users, which can result in a rise of\u00a0conversion rates by up to <a href=\"https:\/\/support.google.com\/merchants\/answer\/6352134\">20%<\/a>. We made the experience that 9-12% of all product feeds have errors and one of the most common ones are missing or wrong GTINs. A valid feed is the<\/span><span style=\"font-weight: 400;\"> essential thing for a working PLA campaign and you need to have an eye on your items.<strong> Note:<\/strong>\u00a0if you sell a shirt in three colors and in the sizes S, M and L you will have 9 different GTINs!<\/span><\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/04\/gtin-shirts-5.png\" rel=\"attachment wp-att-1786\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1786\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/04\/gtin-shirts-5-1024x693.png\" alt=\"gtin-shirts\" width=\"650\" height=\"440\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"am-i-affected-by-those-product-feed-changes-and-where-can-i-look-it-up\"><\/span><span style=\"font-weight: 400;\">Am I affected by those product feed changes and where can I look it up?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As mentioned in our <\/span><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/global-trade-item-numbers\/\"><span style=\"font-weight: 400;\">blogpost from September 2015<\/span><\/a><span style=\"font-weight: 400;\"> only some countries are affected by this changes so far. Google started the change in GTIN policy with 50 designated brands<\/span> <span style=\"font-weight: 400;\">and by warning you with item-level warnings in the Diagnostics tab starting with 8th of February 2016.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"gtins-getting-mandatory\"><\/span>GTINs getting mandatory<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Starting with 16th of May 2016 Google, as mentioned before, will tighten those rules for all new, in-stock products that have GTINs assigned by the manufacturer.<\/p>\n<p><span style=\"font-weight: 400;\">Products with the availability status \u201cpreorder\u201d, condition \u201cused\u201d or custom\/handmade\/vintage products are not affected by this rule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can check your Merchant Center diagnostics tab if you have any item warnings.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/04\/diagnostics-tab.png\" rel=\"attachment wp-att-1759\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1759\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/04\/diagnostics-tab-1024x516.png\" alt=\"diagnostics-tab\" width=\"650\" height=\"328\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have any item warnings such as \u201cItem requires a GTIN\u201d or similar you don\u2019t have to be worried about the new GTIN requirements.<\/span><\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/04\/merchant-center-warnings.png\" rel=\"attachment wp-att-1760\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1760\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/04\/merchant-center-warnings-1024x340.png\" alt=\"merchant-center-warnings\" width=\"650\" height=\"216\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">But if you have such item warnings, please follow the instructions of Google and figure out the right <\/span><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/global-trade-item-numbers\/\"><span style=\"font-weight: 400;\">GTIN<\/span><\/a><span style=\"font-weight: 400;\">. Keep in mind: a working product feed is one of the most important requirements for your PLA campaign!<\/span><\/p>\n<hr \/>\n<h5><strong>TRY\u00a0Whoop! &#8211; the best tool for managing Google Shopping!<\/strong><\/h5>\n<p><a href=\"https:\/\/whoopapp.com?utm_source=blog&amp;utm_medium=post1750&amp;utm_campaign=inpostCTA\" target=\"_blank\" rel=\"attachment wp-att-1747\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1747 size-full\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/10\/whoop-728x90.gif\" alt=\"try whoop now\" width=\"728\" height=\"90\" \/><\/a><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-happens-if-i-dont-resolve-this-issues\"><\/span><span style=\"font-weight: 400;\">What happens if I don\u2019t resolve this issues?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t worry, your Merchant account will not get blocked. But your items will get disaproved on product level. Your items will be disapproved under following circumstances:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">your item is a brand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the condition of the item is \u201cnew\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">the item will be sold by several resellers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">your item wil be offered in one of the affected countries (US, UK, DE, FR, BR, JP, AU, IT, NL, CH, ES and CZ)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-fix-it\"><\/span>How to fix it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To correct or add missing GTINs the only way is to edit your product data feed.\u00a0Google gives you the following advice:<\/p>\n<ul>\n<li>Each product has an individual GTIN which is a 12 or 13 digit number (printed below the barcode on your product)<\/li>\n<li>You can find GTINs in bulk if you\u2019re using a warehouse management system<\/li>\n<li>Make sure\u00a0you\u2019re using the correct brand. For example many accessories are including the brand they are made for, so be sure\u00a0to use the correct\u00a0brand name. Otherwise your ads could be disapproved.<\/li>\n<li>Do not use placeholders or use one GTIN for multiple or different products<\/li>\n<\/ul>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/09\/GTIns.png\" rel=\"attachment wp-att-711\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-711\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/09\/GTIns.png\" alt=\"GTINs\" width=\"532\" height=\"331\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><\/h2>\n<div class=\"ft-alert  error \" ><div class=\"alert-content\"><\/p>\n<ul>\n<li>Use the Merchant Center diagnostics to identify items which have incorrect GTINs!<\/li>\n<li>The deadline day is <b>16th of May 2016<\/b>.<\/li>\n<li>Avoid GTIN errors to keep your feed clean!<\/li>\n<li>To fix or avoid error, correct your product data feed.<\/li>\n<\/ul>\n<p><\/div><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you have questions or feedback, just drop us a line or leave a comment below!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[chimpmate]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On May 16th 2016 Google makes a change with their GTIN (Global Trade Item Number) policy, by making the GTIN mandatory for\u00a0all new and in-stock products that have GTINs assigned by the manufacturer. Be aware of that change and check your data feed\u00a0if you are affected. &nbsp; Tl;dr: GTINs are &#8230;<\/p>\n","protected":false},"author":7,"featured_media":1789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7],"tags":[124,143,163,202,229,247,294],"class_list":["post-1750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-google-shopping","tag-global-trade-item-number","tag-google-shopping","tag-gtin","tag-merchant-center","tag-pla","tag-product-feed","tag-shopping-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GTIN number becomes mandatory from May 16th 2016<\/title>\n<meta name=\"description\" content=\"Google makes a change with their GTIN (Global Trade Item Number) policy, by making the GTIN 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