{"id":2069,"date":"2016-05-30T11:41:50","date_gmt":"2016-05-30T11:41:50","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=2069"},"modified":"2022-04-26T10:00:07","modified_gmt":"2022-04-26T10:00:07","slug":"identify-winners-and-loosers-in-google-shopping","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/identify-winners-and-loosers-in-google-shopping\/","title":{"rendered":"How To Identify Winners And Losers In Google Shopping"},"content":{"rendered":"

Contents<\/p>\r\n

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  1. What are winners and losers?<\/a><\/li>\r\n
  2. How to identify them and improve your Google Shopping Performance<\/a><\/li>\r\n
  3. Take-home messages<\/a><\/li>\r\n<\/ol>\r\n

     <\/p>\r\n

    They are well known, and every retailer or PLA (Product Listing Ads) marketer has them in their inventory: winners and losers<\/strong>, also called top sellers and non-converters<\/strong>, of Google Shopping<\/strong>. Some products\/brands\/categories etc., just perform better than others and as a shopping ads campaign manager, it is your task to identify those items and adjust their bids. So the question is, how can such winners and losers<\/strong> be determined, and how to deal with them?<\/p>\r\n

     <\/p>\r\n

    Key Takeaways:<\/strong><\/p>\r\n