{"id":2914,"date":"2016-08-10T15:34:06","date_gmt":"2016-08-10T15:34:06","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=2914"},"modified":"2022-04-26T09:29:37","modified_gmt":"2022-04-26T09:29:37","slug":"google-shopping-product-feed-all-mandatory-attributes","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/google-shopping-product-feed-all-mandatory-attributes\/","title":{"rendered":"Google Shopping Product Feed: All Mandatory Attributes at a Glance"},"content":{"rendered":"\r\n<p>Content:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><a href=\"#Anchor-1\">What&#8217;s inside?<\/a><\/li>\r\n<li><a href=\"#Anchor-2\">All mandatory attributes<\/a><\/li>\r\n<li><a href=\"#Anchor-3\">The Feed is the beating heart of your PLA campaign<\/a><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Quiz question: How many different attributes can a Google Shopping feed have? <strong>The answer is 46. That&#8217;s close to 42<\/strong> <a href=\"https:\/\/en.wikipedia.org\/wiki\/Phrases_from_The_Hitchhiker%27s_Guide_to_the_Galaxy#Answer_to_the_Ultimate_Question_of_Life.2C_the_Universe.2C_and_Everything_.2842.29\">which is the ultimate answer to everything<\/a>. Do you need them all? Definitely\u00a0not. But for a working <a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/#product-feed-section\">product feed,<\/a> you need at least 11 of them.<\/p>\r\n\r\n\r\n\r\n<p>Most of them are NOT mandatory, but you need at least eleven attributes for a working Shopping Feed. Don&#8217;t misunderstand me: Usually, it&#8217;s better to use more than the mandatory attributes. <strong>However, you need at LEAST 11<\/strong>. We\u00a0wrapped these attributes into a SlideShare presentation to make things easier for you.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/google-shopping-product-feed-all-mandatory-attributes\/#whats-inside\" >What&#8217;s inside?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/google-shopping-product-feed-all-mandatory-attributes\/#all-mandatory-attributes\" >All mandatory attributes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/google-shopping-product-feed-all-mandatory-attributes\/#the-feed-is-the-beating-heart-of-your-pla-campaign\" >The Feed is the beating heart of your PLA campaign<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"Anchor-1\"><span class=\"ez-toc-section\" id=\"whats-inside\"><\/span>What&#8217;s inside?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>First, you&#8217;ll get an overview and some basics about the product feed. It is important to understand\u00a0why the <strong>product feed is the &#8220;heart&#8221; of your Shopping campaigns<\/strong>. Therefore, we&#8217;ll give you some hints on which format you can use and will compare them. Each format has individual advantages and disadvantages.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image wp-image-8970 size-full\">\r\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"272\" class=\"wp-image-8970\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/Screenshot-2022-04-21-at-13.22.07.png\" alt=\"\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/Screenshot-2022-04-21-at-13.22.07.png 692w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/Screenshot-2022-04-21-at-13.22.07-300x118.png 300w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/>\r\n<figcaption>Advantages and disadvantages of the TXT format<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Many people (especially Google Shopping newbies) also look for examples of how a product feed should &#8220;look&#8221; like. Well, you may say &#8220;A feed is just a huge file filled with data&#8221; but people are curious <strong>and some may better understand coherencies if they see what a feed looks like.<\/strong> That&#8217;s the reason we also include a lot of examples.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/product-feed-xml-example-1.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-3152\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/product-feed-xml-example-1-1024x576.png\" alt=\"product feed xml example\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/product-feed-xml-example-1-1024x576.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/product-feed-xml-example-1-300x169.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/product-feed-xml-example-1-768x432.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/product-feed-xml-example-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\r\n<figcaption>An example of an XML-based product feed<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<pre class=\"wp-block-preformatted\"><a href=\"mailto:sales@smarter-ecommerce.com\">Learn more about feed management by contacting our account managers.<\/a><\/pre>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"Anchor-2\"><span class=\"ez-toc-section\" id=\"all-mandatory-attributes\"><\/span>All mandatory attributes<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><span class=\"s2\">There are <strong>a lot of exceptions or country specifications for most of the <a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/#attributes\">attributes<\/a>.<\/strong> For example, i<\/span><span class=\"s2\">f your website is multilingual, you need to use one single feed for each language. This is really crucial for countries with more than one official language (e.g. Canada or Switzerland). To make sure you won&#8217;t miss it, we also included all possible exceptions for each attribute.<\/span><\/p>\r\n\r\n\r\n\r\n<p>And this is how we do it inside the presentation:<\/p>\r\n\r\n\r\n\r\n<p><strong>1. A detailed description of each attribute and for what it is used:<\/strong><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/attributes\/gtin\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-3153\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-1-1024x576.png\" alt=\"gtin product feed example 1\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-1-1024x576.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-1-300x169.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-1-768x432.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><strong>2. Formal constraints (is it just text or a number, length etc.) and a complete example for all available feed formats:<\/strong><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-2.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-3154\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-2-1024x576.png\" alt=\"gtin product feed example 2\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-2-1024x576.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-2-300x169.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-2-768x432.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><strong>3. Exceptions and country specification:<\/strong><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-3.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-3155\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-3-1024x576.png\" alt=\"gtin product feed example 3\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-3-1024x576.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-3-300x169.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-3-768x432.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/08\/gtin-product-feed-example-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"Anchor-3\"><span class=\"ez-toc-section\" id=\"the-feed-is-the-beating-heart-of-your-pla-campaign\"><\/span>The Feed is the beating heart of your PLA campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Your <a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/#product-feed-section\">product data feed<\/a> is the beating heart of your Google Shopping campaign. You always need to cast an eye on it. Google does <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/global-trade-item-numbers\/\">often change<\/a> (<a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping-new-feed-rules\/\">or add<\/a>) attributes or the feed specifications. Better check your feed twice. Or better three times. Therefore you&#8217;ll have different possibilities which I described <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/troubleshoot-product-feed-errors\/\">here<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>Broken product feeds are still one of the main reasons for problems with Shopping campaigns. Remember: <strong>If you use a tool to manage your campaigns or bids, the feed is the cornerstone for every adjustment\u00a0you will make.<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Content: What&#8217;s inside? All mandatory attributes The Feed is the beating heart of your PLA campaign &nbsp; Quiz question: How many different attributes can a Google Shopping feed have? The answer is 46. That&#8217;s close to 42 which is the ultimate answer to everything. Do you need them all? Definitely\u00a0not. &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,434],"tags":[82,143,156,294,300],"class_list":["post-2914","post","type-post","status-publish","format-standard","hentry","category-google-shopping","category-insights","tag-data-feed","tag-google-shopping","tag-google-shopping-product-feed","tag-shopping-ads","tag-shopping-feed-specifications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Shopping Product Feed: All Mandatory Attributes at a Glance<\/title>\n<meta name=\"description\" content=\"The Product Feed is the heart of your Shopping campaigns &amp; contains many different attributes. 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