{"id":3418,"date":"2016-09-01T11:15:08","date_gmt":"2016-09-01T11:15:08","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=3418"},"modified":"2018-07-05T13:18:40","modified_gmt":"2018-07-05T13:18:40","slug":"google-shopping-questions-and-answers2","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/google-shopping-questions-and-answers2\/","title":{"rendered":"Google Shopping Q&#038;A &#8211; Part 2"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Two weeks ago we published the first part of our <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping-questions-and-answers\/\" target=\"_blank\" rel=\"noopener\">Google Shopping Q&amp;A<\/a>\u00a0which included 12 interesting questions from <a href=\"https:\/\/www.quora.com\/\" target=\"_blank\" rel=\"noopener\">Quora<\/a>, <a href=\"https:\/\/www.reddit.com\/r\/GoogleShopping\/\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> and the<a href=\"https:\/\/www.en.advertisercommunity.com\/t5\/Google-Shopping-and-Merchant\/bd-p\/google-shopping\" target=\"_blank\" rel=\"noopener\"> Google AdWords Community.\u00a0<\/a>In part 2 of our Google Shopping Q&amp;A we have 5 more questions\u00a0in petto:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>How do I set up a Google Shopping Campaign? <\/strong><\/li>\n<li><strong>What are PPC bid automation platforms (Marin, Kenshoo, etc.) cost for trials?<\/strong><\/li>\n<li><strong>Some of our products just do not have a large enough image to meet the size\u00a0requirement.<\/strong><br \/>\n<strong>Should we just add a white background to the existing image for it to meet the new size requirement?<\/strong><\/li>\n<li><strong>Is there a way for a local store to make the products it sells offline (as opposed to online) searchable on Google Shopping or Google Local Search?<\/strong><\/li>\n<li><strong>Do you think that Shopping campaigns self-optimize over time? How long does it take to start seeing results? \u00a0Do you see an impression and click increase (due to optimization)? What are your best practices?\u00a0<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>1. How do I set up a Google Shopping Campaign?<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before you start setting up a Google Shopping Campaign you have to create a Google Merchant Center and a Google AdWords account. After you linked those two accounts you are able to create a Google Shopping campaign in AdWords. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to set up a simple Shopping campaign, follow these 8 steps:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Sign into your AdWords Account<\/span><\/li>\n<li><span style=\"font-weight: 400;\">On the Campaigns Tab, click on the \u201c+ Campaign\u201d Button and select \u201cShopping\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Choose a Campaign name and select a Merchant identifier (the Merchant Center ID you\u2019ve linked) <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Select your country of sale (this is the location where your products are sold and shipped)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Set your location targeting<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Set your default bid for your product groups<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Choose your daily campaign budget and click \u201cSave and continue\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Optional: Add promotional text to your ads<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Check out the <a href=\"https:\/\/support.google.com\/adwords\/answer\/3455481#shopping_setup\" target=\"_blank\" rel=\"noopener\">article<\/a> in the Google AdWords Help Center describing these steps in detail.\u00a0<\/span><span style=\"font-weight: 400;\">They even provide a <a href=\"http:\/\/adwords.google.com\/navi\/start?flowId=csc&amp;source=hc\" target=\"_blank\" rel=\"noopener\">guided tour<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>The full question can be found <a href=\"https:\/\/www.en.advertisercommunity.com\/t5\/Google-Shopping-and-Merchant\/How-do-I-set-up-a-Google-Shopping-Campaign\/td-p\/326540\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><a href=\"https:\/\/smarter-ecommerce.com\/whoop\/en\/demo\/\" target=\"_blank\" class=\"ft-btn gold round gold\" ><span>Optimize Google Shopping with Whoop!<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Some of our products just do not have a large enough image to meet the size requirement.\u00a0Should we just add a white background to the existing image for it to meet the new size requirement?<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google suggests that the product takes no less than 75%\u00a0but no more than 90% of the full <a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/attributes\/image-link\">image<\/a>. So to answer your questions: If the shown product is big enough (more than 75%) after extending the canvas size, it\u2019s ok. If the size of the product shown is less than 75% we wouldn\u2019t recommend it. It does not only not meet Google\u2019s requirements* but also wouldn\u2019t be attractive for the customers. If you\u2019d look for a product yourself and only see a small blurred item, would you click on the ad?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>*Googles Requirements for the image size:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Submit the largest, highest resolution, full-size image you have for the product, up to 16MB file size.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recommended image size is at least 800 x 800 pixels in height and width.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For apparel products, images must be at least 250 x 250 pixels and can&#8217;t be larger than 64 megapixels. For all other products, images must be at least 100 x 100 pixels and can&#8217;t be larger than 64 megapixels.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not scale up images or submit thumbnails. We recommend the product to take no less than 75%, but not more than 90%, of the full image.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The full question can be found <a href=\"https:\/\/www.en.advertisercommunity.com\/t5\/Google-Shopping-and-Merchant\/image-size-requirement\/td-p\/599096\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>3. Is there a way for a local store to make the products it sells offline (as opposed to online) searchable on Google Shopping or Google Local Search?<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This is only possible with local inventory ads. To get the opportunity to use local inventory ads you have to be a retailer in the\u00a0US, UK, DE, FR, JP or AU and you need to contact your Google AdWords representative first to confirm your eligibility.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you want to use local inventory ads, you have to meet a few requirements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You must have a local brick and mortar business location where customers can physically visit, view, and purchase the desired item.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you require customers to be club or store members in order to purchase products, you must clearly and prominently disclose this requirement in the product title or promotional text.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You cannot advertise via local inventory ads if your store&#8217;s primary purpose is to promote products that violate Google Shopping&#8217;s content policies.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You will not (and will not allow any third party to) use &#8220;lsft&#8221; to track, collect, or upload any data that personally identifies an individual (such as a name, email address, or billing information), or other data which can be reasonably linked to such information by Google.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The full question can be found <a href=\"https:\/\/www.quora.com\/Is-there-a-way-for-a-local-store-to-make-the-products-it-sells-offline-as-opposed-to-online-searchable-on-Google-Shopping-or-Google-Local-Search\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>4. Do you think that shopping campaigns self-optimize over time? How long does it take to start seeing results? Do you see an impression and click increase (due to optimization)? What are your best practices?<\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Of course, it\u2019s wise to optimize your Google Shopping campaigns. If you optimize your <a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/#product-feed-section\">product data feed<\/a> your ad will likely be displayed more often. So try to provide the best obtainable data. For example, work on your product <a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/attributes\/title\">titles<\/a>. Do they really contain relevant terms users are searching for? Use <a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/attributes\/custom-label\">custom labels<\/a> for seasonal or top selling products. Make sure to update your product feed frequently to reflect current stock inventory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create more relevant ads I also recommend to improve everything that leads to higher CTRs and a better match between actual search query and your products. That will help the listing, as it is of mutual interest for Google, the advertiser, and the user. Consider to use Merchant Promotions, Product Reviews, Seller Ratings, Local Inventory Ads, provide high-quality images that stand out compared to your competition, provide competitive <a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/attributes\/price\">prices<\/a>, free <a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/attributes\/shipping\">shipping<\/a>, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After your feed has been taken care of you should try different bids to see how much traffic you are able to get and at which bids you will see performance becoming efficient.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>The full question can be found <a href=\"https:\/\/www.reddit.com\/r\/PPC\/comments\/4vvos4\/does_google_shopping_self_optimize_or_could_it_be\/?st=is7f7s1u&amp;sh=3c528c3e\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Conclusion<\/h3>\n<p>&nbsp;<\/p>\n<p>We&#8217;re constantly looking for interesting and challenging questions about Google Shopping on different websites like Quora, Reddit and the Google AdWords Community. If you have any questions, feel free to comment! Also, check out my first two related blog post\u00a0<a href=\"https:\/\/www.quora.com\/For-single-product-companies-is-listing-your-product-on-Google-Shopping-worth-while\/answer\/Michaela-Maria-1\">\u201c5 Questions About Google Shopping on Quora\u201d<\/a>\u00a0and &#8220;<a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping-questions-and-answers\/\" target=\"_blank\" rel=\"noopener\">Google Shopping Q&amp;A &#8211; Part 1<\/a>&#8221; where we covered some interesting topics as well. ?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Two weeks ago we published the first part of our Google Shopping Q&amp;A\u00a0which included 12 interesting questions from Quora, Reddit and the Google AdWords Community.\u00a0In part 2 of our Google Shopping Q&amp;A we have 5 more questions\u00a0in petto: &nbsp; How do I set up a Google Shopping Campaign? What &#8230;<\/p>\n","protected":false},"author":18,"featured_media":3465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,434],"tags":[38,129,143,147,232,262,265,267,306],"class_list":["post-3418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-shopping","category-insights","tag-bid-automation","tag-google-adwords-community","tag-google-shopping","tag-google-shopping-campaigns","tag-ppc","tag-qa","tag-quora","tag-reddit","tag-size-requirements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Shopping Q&amp;A - Part 2<\/title>\n<meta name=\"description\" content=\"We created a Google Shopping Q&amp;A for you and answered questions from Reddit, Quora and the Google AdWords Community about Google Shopping.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/google-shopping-questions-and-answers2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shopping Q&amp;A - Part 2\" \/>\n<meta property=\"og:description\" content=\"We created a Google Shopping Q&amp;A for you and answered questions from Reddit, Quora and the Google AdWords Community about Google Shopping.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/google-shopping-questions-and-answers2\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; 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