{"id":3480,"date":"2017-08-14T09:24:40","date_gmt":"2017-08-14T09:24:40","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=3480"},"modified":"2019-12-19T14:57:54","modified_gmt":"2019-12-19T14:57:54","slug":"great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\/","title":{"rendered":"Great Day for PPC Automation: An event for the entire industry \u2013 and the rest of the world"},"content":{"rendered":"<p>On October 18th, 2017, we will host the <a href=\"http:\/\/greatday-event.com\/\">Great Day for PPC Automation<\/a> at Tabakfabrik Linz. It is the first conference of its kind and it will be a truly inspiring and intriguing experience: international experts will present their insider knowledge, trends and innovations from Google, the SEA and SEM universe and discuss how AI and Machine Learning are transforming the industry and the global markets. The human side of the story will also play an important role. Additionally, after the talks, we will celebrate our 10th anniversary together with all guests, clients, partners, and friends. The answer to the question, what makes the Great Day so great, seems obvious.<\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\/#great-speakers\" >Great Speakers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\/#great-insights\" >Great Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\/#great-location\" >Great Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\/#great-programm\" >Great Programm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\/#great-atmosphere\" >Great Atmosphere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\/#great-party\" >Great Party<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\/#the-greatest-of-all\" >The Greatest of all<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"great-speakers\"><\/span>Great Speakers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We managed to get some of the industry\u2019s finest minds on board: Evan Waters, Director of Growth and Performance Marketing at Naspers; Patrick Chardon from Google Germany; Martin R\u00f6ttgerding, Head of SEM at Bloofusion Germany; Frederick Vallaeys, founder of Optmyzr; \u00a0and two of our own, Reinhard Einwagner, Head of Innovation at smec, and Jan Radanitsch, CEO and founder of Smarter Ecommerce. The Great Day will be presented by Matt Van Wagner, president and founder of Find Me Faster.<\/p>\n<p>The opening keynote will be delivered by a special guest: Nathalie Nahai, the foremost expert in web psychology and author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion. Nathalie has a deep expertise and understanding of what motivates web users, how we tick and why we click, and how interactive design can enhance one\u2019s online experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"great-insights\"><\/span>Great Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The key topics of the day are PPC automation, Artificial Intelligence, Machine Learning, etc.: Why is PPC automation a decisive factor especially today? How will automation support growth? How will Artificial Intelligence change the industry? Which Google innovations are next? What will the impact of these innovations be on the billion-dollar ecommerce market? Our insights and contributions will open new perspectives.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"great-location\"><\/span><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/08\/Bildschirmfoto-2017-08-31-um-13.54.42.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3518\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/08\/Bildschirmfoto-2017-08-31-um-13.54.42.png\" alt=\"\" width=\"2874\" height=\"1612\" \/><\/a>Great Location<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In July 2017, perfectly aligned with our 10 year anniversary, we relocated our company headquarters to Tabakfabrik Linz, \u00a0an architectural masterpiece and a protected historic landmark built from designs by Peter Behrens, the leading representative of Industrial Modernism. The architecture was visionary and groundbreaking at its time and represents what our company stands for \u2013 to explore new avenues every day, to always be a step ahead, to enable our customers and partners to take the lead.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"great-programm\"><\/span>Great Programm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To ensure that the Great Day will really turn out great, we put together a program which combines exciting topics with pleasant networking opportunities: On the one hand, we have a mixture of keynotes, talks and presentations, spiced up with breakout sessions and a PPC clinic, on the other hand a live concert as well as our 10 years anniversary party that will ring the bell for the new era of our upcoming next ten years in an amazing way.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"great-atmosphere\"><\/span><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smarter-ecommerce.com\/blog\/de\/wp-content\/uploads\/2017\/08\/FB-TFL2-1024x768.png\" alt=\"\" width=\"584\" height=\"438\" \/>Great Atmosphere<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The atmosphere will definitely be thrilling: From the inspiring ambience in the heart of Linz that lies in the heart of Austria that lies in the heart of Europe (well, kind of) to the people who will be present \u2013 they make the Great Day so exclusive with their outstanding expertise \u00a0and so inclusive with their engaging personalities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"great-party\"><\/span>Great Party<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the evening, we will celebrate our 10th anniversary. We want to take this opportunity to say thank you to all our long-term business partners, customers, and friends and will invite them and all the attendees of the Great Day to the 10 years of smec party to enjoy this special moment of history and to start a new decade of success together.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-greatest-of-all\"><\/span>The Greatest of all<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the end, it is all about people because people are the foundation and the purpose of every technology. In this regard, we are ambassadors of a human-oriented, but not human-centered development. This thought is a little bit tricky but it pays off:<\/p>\n<p>The greek philosopher Protagoras (5th century BC) coined the statement: \u201cMan is the measure of all things\u201d. This is true as humans evaluate everything from their perspective. But we should not set ourselves absolute. For precisely in the moment when we determine ourselves, we realize that we are also determined by what is above us, to which we stretch out our hands. Some are reaching for the stars, others for something even higher. However, it is always something that goes beyond technology, that extends beyond the daily business, and that\u2019s what makes the Great Day so great.<\/p>\n<p><a href=\"http:\/\/greatday-event.com\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smarter-ecommerce.com\/blog\/de\/wp-content\/uploads\/2017\/08\/Bildschirmfoto-2017-08-11-um-11.40.44-1024x682.png\" alt=\"\" width=\"584\" height=\"389\" \/><\/a><\/p>\n<p>By the way, the event will be live streamed, so everybody who can\u2019t be there can watch it online as it unfolds \u2013 just click the signup link on our website and you\u2019ll be able to register: <a href=\"http:\/\/greatday-event.com\/\">Great Day for PPC Automation<\/a>.<\/p>\n<p>See you at the Great Day!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On October 18th, 2017, we will host the Great Day for PPC Automation at Tabakfabrik Linz. It is the first conference of its kind and it will be a truly inspiring and intriguing experience: international experts will present their insider knowledge, trends and innovations from Google, the SEA and SEM &#8230;<\/p>\n","protected":false},"author":47,"featured_media":5176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[433,438],"tags":[440],"class_list":["post-3480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-great-day","category-news","tag-great-day"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Great Day for PPC Automation: An event for the entire industry \u2013 and the rest of the world - smec<\/title>\n<meta name=\"description\" content=\"On October 18th, 2017, we will host the Great Day for PPC Automation at Tabakfabrik Linz. It is the first conference of its kind and it will be a truly inspiring and intriguing experience: international experts will present their insider knowledge, trends and innovations from Google, the SEA and SEM universe and discuss how AI and Machine Learning are transforming the industry and the global markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Great Day for PPC Automation: An event for the entire industry \u2013 and the rest of the world\" \/>\n<meta property=\"og:description\" content=\"On October 18th, 2017, we will host the Great Day for PPC Automation at Tabakfabrik Linz. It is the first conference of its kind and it will be a truly inspiring and intriguing experience: international experts will present their insider knowledge, trends and innovations from Google, the SEA and SEM universe and discuss how AI and Machine Learning are transforming the industry and the global markets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-14T09:24:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-19T14:57:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/08\/great_day_logo@2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"261\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dalibor Truhlar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dalibor Truhlar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day\\\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day\\\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\\\/\"},\"author\":{\"name\":\"Dalibor Truhlar\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/d95566f62a96dfd6c4a7253701f12e91\"},\"headline\":\"Great Day for PPC Automation: An event for the entire industry \u2013 and the rest of the world\",\"datePublished\":\"2017-08-14T09:24:40+00:00\",\"dateModified\":\"2019-12-19T14:57:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day\\\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\\\/\"},\"wordCount\":806,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day\\\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/great_day_logo@2x.png\",\"keywords\":[\"Great Day\"],\"articleSection\":[\"Great Day\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day\\\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day\\\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\\\/\",\"name\":\"Great Day for PPC Automation: An event for the entire industry \u2013 and the rest of the world - smec\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day\\\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day\\\/great-day-for-ppc-automation-an-event-for-the-entire-industry-and-the-rest-of-the-world\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/great_day_logo@2x.png\",\"datePublished\":\"2017-08-14T09:24:40+00:00\",\"dateModified\":\"2019-12-19T14:57:54+00:00\",\"description\":\"On October 18th, 2017, we will host the Great Day for PPC Automation at Tabakfabrik Linz. 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