{"id":3811,"date":"2016-10-04T14:14:46","date_gmt":"2016-10-04T14:14:46","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=3811"},"modified":"2022-05-19T14:28:20","modified_gmt":"2022-05-19T14:28:20","slug":"smx-optimize-google-shopping","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/smx-optimize-google-shopping\/","title":{"rendered":"SMX East 2016: Optimize Google Shopping \u2028With The Help of Euclid"},"content":{"rendered":"<p>One of the world\u2019s largest Search Marketing Conference and Expo is over: The SMX East 2016 took place on September 27-29 in New York. We had a great time and listened to talks from digital marketers from all over\u00a0the world, like Brad Geddes\u00a0or Kirk Williams. Just one bad thing: there were not many talks about PLAs and Google Shopping.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">proper campaign structure explained by chris. <a href=\"https:\/\/twitter.com\/hashtag\/smx?src=hash\">#smx<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/14a?src=hash\">#14a<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/smxeast?src=hash\">#smxeast<\/a> <a href=\"https:\/\/t.co\/AZ54EEp8h4\">pic.twitter.com\/AZ54EEp8h4<\/a><\/p>\n<p>\u2014 Whoop! (@whoop_app) <a href=\"https:\/\/twitter.com\/whoop_app\/status\/780885157003792384\">September 27, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<strong>We also had a talk (one of the few about Google Shopping) and were surprised\u00a0by the great crowd<\/strong>. Unfortunately,\u00a0our hall was quite small and cozy. Many people didn&#8217;t have the chance to see what the Greek philosopher Euclid has to do with PPC. That&#8217;s the reason why we want to share our presentation\u00a0with all of you.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">[slideshare id=66707189&amp;doc=smxeast2016-optimizegoogleshoppingwiththehelpofeuclid-161004085751]<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/smx-optimize-google-shopping\/#optimizing-google-shopping-with-euclid\" >Optimizing Google Shopping with Euclid?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/smx-optimize-google-shopping\/#open-the-black-box-product-listing-ads\" >Open the black box Product Listing Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/smx-optimize-google-shopping\/#whats-inside\" >What&#8217;s inside:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"optimizing-google-shopping-with-euclid\"><\/span>Optimizing Google Shopping with Euclid?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, Euclid was for sure no ancient PPC ninja. But he was one of the smartest guys on our planet and a pioneer in geometry. He explained complex logical problems and coherences of geometry. This is the reason why we took him as an example to explain some important principles <strong>you should consider if you (re)structure your Google Shopping account<\/strong>.<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/google-shopping-euclid.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3815\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/google-shopping-euclid.png\" alt=\"google-shopping-euclid\" width=\"720\" height=\"540\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/google-shopping-euclid.png 720w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/google-shopping-euclid-300x225.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"open-the-black-box-product-listing-ads\"><\/span>Open the black box Product Listing Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For many marketers, <strong>Google Shopping is still a black box<\/strong>. We often see accounts where marketers still use one single &#8220;all products&#8221; group to target the whole assortment with just one bid. If we caught you now with one hand in the cookie jar, you should check out the following presentation. Google Shopping veterans should check this awesome presentation too. Next to problems with <a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/#product-feed-section\">product feeds<\/a>, structuring PLA accounts is another hot topic.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"whats-inside\"><\/span>What&#8217;s inside:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>1. Black-Box-Bidding<\/strong><\/p>\n<p><strong>2. First Dimension (Product Targets)<\/strong><\/p>\n<p><strong>3. Second Dimension (Devices)<\/strong><\/p>\n<p><strong>4.Third Dimension (Query Types)<\/strong><\/p>\n<p><strong>5. Moderate the Google Shopping autopilot<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>BTW: We added some super-secret-special-slides at the end \ud83d\ude42 \u00a0We&#8217;ll show you <strong>how our advanced implementation\u00a0works<\/strong> and how to choose the right priorities.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/google-shopping-structure-implementation.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3814\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/google-shopping-structure-implementation.png\" alt=\"google-shopping-structure-implementation\" width=\"720\" height=\"540\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/google-shopping-structure-implementation.png 720w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/google-shopping-structure-implementation-300x225.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.slideshare.net\/WhoopApp\/smx-east-2016-optimize-google-shopping-with-the-help-of-euclid\" target=\"_blank\" class=\"ft-btn  round red\" ><span> Watch Presentation <\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the world\u2019s largest Search Marketing Conference and Expo is over: The SMX East 2016 took place on September 27-29 in New York. We had a great time and listened to talks from digital marketers from all over\u00a0the world, like Brad Geddes\u00a0or Kirk Williams. Just one bad thing: there &#8230;<\/p>\n","protected":false},"author":2,"featured_media":3828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,438],"tags":[12,143,308],"class_list":["post-3811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-google-shopping","category-news","tag-account-structure","tag-google-shopping","tag-smx"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SMX East 2016: Optimize Google Shopping \u2028With The Help of Euclid<\/title>\n<meta name=\"description\" content=\"For many marketers, Google Shopping is still a black box. We&#039;ll show you how to make the bidding more transparent! - Read more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/smx-optimize-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMX East 2016: Optimize Google Shopping \u2028With The Help of Euclid\" \/>\n<meta property=\"og:description\" content=\"For many marketers, Google Shopping is still a black box. We&#039;ll show you how to make the bidding more transparent! - Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/smx-optimize-google-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-04T14:14:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-19T14:28:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/SMX-East-Optimize-Google-Shopping-with-Euclid\u2028With-The-Help-of-Euclid.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Viljem Pitako\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viljem Pitako\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/smx-optimize-google-shopping\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/smx-optimize-google-shopping\\\/\"},\"author\":{\"name\":\"Viljem Pitako\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/c6200eef79ddd0b39b891e6b4c9d4a5f\"},\"headline\":\"SMX East 2016: Optimize Google Shopping \\u2028With The Help of Euclid\",\"datePublished\":\"2016-10-04T14:14:46+00:00\",\"dateModified\":\"2022-05-19T14:28:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/smx-optimize-google-shopping\\\/\"},\"wordCount\":376,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/smx-optimize-google-shopping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/SMX-East-Optimize-Google-Shopping-with-Euclid\\u2028With-The-Help-of-Euclid.png\",\"keywords\":[\"Account Structure\",\"Google Shopping\",\"SMX\"],\"articleSection\":[\"Events\",\"Google Shopping\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/smx-optimize-google-shopping\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/smx-optimize-google-shopping\\\/\",\"name\":\"SMX East 2016: Optimize Google Shopping \\u2028With The Help of Euclid\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/smx-optimize-google-shopping\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/smx-optimize-google-shopping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/SMX-East-Optimize-Google-Shopping-with-Euclid\\u2028With-The-Help-of-Euclid.png\",\"datePublished\":\"2016-10-04T14:14:46+00:00\",\"dateModified\":\"2022-05-19T14:28:20+00:00\",\"description\":\"For many marketers, Google Shopping is still a black box. 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