{"id":3960,"date":"2016-10-19T13:44:31","date_gmt":"2016-10-19T13:44:31","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=3960"},"modified":"2024-10-24T14:38:31","modified_gmt":"2024-10-24T14:38:31","slug":"heroconf-london-2016","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/heroconf-london-2016\/","title":{"rendered":"Join Us At The HeroConf London 2016"},"content":{"rendered":"<p>From October 24-26, 2016 London will be the center of PPC and digital marketing: 42 speakers (so far) will share their insights and knowledge with you. The guys behind the HeroConf, Hanapin Marketing, announced this event as the World&#8217;s largest all-PPC Conference Series. If you compare the density of influencers and PPC veterans, this is not an exaggeration. We attended a <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/recap-dmexco-2016\/\">lot of events this year<\/a>, but the <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/heroconf-philadelphia-2016-recap\/\">HeroConf<\/a> <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/impressions-hero-conf-london\/\">is special<\/a>.<\/p>\n<p>In London, we are looking forward to awesome speakers like\u00a0<a href=\"https:\/\/twitter.com\/siliconvallaeys\">Frederick Vallaeys<\/a> (CEO of Optmyzr), <a href=\"https:\/\/twitter.com\/larrykim\">Larry Kim<\/a> (founder wordstream.com) or <a href=\"https:\/\/twitter.com\/dangilbertppc\">Dan Gilbert<\/a> (founder brainlabsdigital.com).<\/p>\n<p><strong>But we are also looking forward to our own talk!<\/strong><\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/scharmueller-hero-conf-london.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3980\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/scharmueller-hero-conf-london-698x1024.png\" alt=\"scharmueller-hero-conf-london speaker card\" width=\"450\" height=\"660\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/scharmueller-hero-conf-london-698x1024.png 698w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/scharmueller-hero-conf-london-205x300.png 205w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/scharmueller-hero-conf-london-768x1126.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/scharmueller-hero-conf-london.png 857w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/heroconf-london-2016\/#become-a-google-shopping-ninja-like-chris\" >Become a Google Shopping Ninja (like Chris)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/heroconf-london-2016\/#psst-here-is-a-sneak-preview\" >Psst! Here is a sneak preview!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/heroconf-london-2016\/#5-google-shopping-experts-will-help-you-with-your-individual-pain\" >5 Google Shopping experts will help you with YOUR individual Pain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/heroconf-london-2016\/#we-are-not-only-into-shopping%e2%80%a6\" >We are not only into Shopping&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/heroconf-london-2016\/#see-you-there\" >See you there!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"become-a-google-shopping-ninja-like-chris\"><\/span>Become a Google Shopping Ninja (like Chris)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Our experience on other events is\u00a0(e.g.<a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/smx-optimize-google-shopping\/\">\u00a0the SMX<\/a>\u00a0East 2016), that many people are interested into PLAs and Google Shopping. But there are\u00a0far too few talks about it. One reason could be that you easily can start a Shopping campaign, but the optimization is quite hard. Google Shopping is a totally different channel and also\u00a0works completely\u00a0different to Text Ads.<\/p>\n<p>This year, we will try to fill the lack of Shopping talks and will give you lots of handy tips on how to structure your <a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/#product-feed-section\">product feed<\/a> and how to use this structure for performance optimizations.<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/become-a-google-shopping-ninja-1.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3993 size-large\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/become-a-google-shopping-ninja-1-1024x576.png\" alt=\"become-a-google-shopping-ninja\" width=\"650\" height=\"366\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/become-a-google-shopping-ninja-1-1024x576.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/become-a-google-shopping-ninja-1-300x169.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/become-a-google-shopping-ninja-1-768x432.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/become-a-google-shopping-ninja-1.png 1500w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"psst-here-is-a-sneak-preview\"><\/span>Psst! Here is a sneak preview!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many ways how you could become a Google Shopping Ninja, but maybe one of the superpowers is a proper structure and continued optimization of your product feed. Without a solid basement, every house would collapse.<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/shopping-ninja-skills-2.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3996 size-large\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/shopping-ninja-skills-2-1024x521.png\" width=\"650\" height=\"331\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/shopping-ninja-skills-2-1024x521.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/shopping-ninja-skills-2-300x153.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/shopping-ninja-skills-2-768x391.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/shopping-ninja-skills-2.png 1587w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/query-sculpting.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4003 size-large\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/query-sculpting-1024x550.png\" alt=\"query-sculpting\" width=\"650\" height=\"349\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/query-sculpting-1024x550.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/query-sculpting-300x161.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/query-sculpting-768x413.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/query-sculpting.png 1504w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Here is the full description:<\/strong><\/p>\n<p>Google Shopping provides consumers with relevant product information like product images and prices and offers high potential revenues for retailers. But in order to exploit the maximum potential, you have to know which strategies generate the best results. In this session, you will learn:<\/p>\n<ul>\n<li>How a granular product structure gives marketers more possibilities to optimize their bids.<\/li>\n<li>How reporting features and custom labels can be used to gain more insights about the campaign performance.<\/li>\n<li>How bid modifiers can help you to optimize CPC-bids of Shopping Ads in order to take your performance to the next level.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Sounds good? Then joins us and make a deep-dive into advanced Google Shopping Feed optimizations:<\/p>\n<p style=\"text-align: center;\"><strong>You can hear us on Tuesday, October 25, \u00a09:45 in the Creative Suite 3!<\/strong><\/p>\n<h4 style=\"text-align: center;\">Add a reminder to your calendar!<\/h4>\n<p style=\"text-align: center;\"><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/HeroConf-London-2016-Become-A-Google-Shopping-Ninja.ics\" target=\"_blank\" class=\"ft-btn  round black\" ><span> Add A Reminder To My Calender <\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-google-shopping-experts-will-help-you-with-your-individual-pain\"><\/span>5 Google Shopping experts will help you with YOUR individual Pain<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Are you struggling with your Google Shopping campaigns? The management of your account takes longer than the Brexit? All the other tools which you tried before failed awfully? Well, sounds like you have a date with our Google Shopping experts!<\/p>\n<h3><a href=\"https:\/\/whoopapp.com\/events\/heroconf-london\/\"><strong>You&#8217;ll find us at booth 19! (and of course at the awesome aftershow parties \ud83d\ude42 )<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/whoopapp.com\/events\/heroconf-london\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3972\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/HeroConf-2016-team-1024x538.png\" alt=\"heroconf-2016 Whoop! team\" width=\"650\" height=\"342\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/HeroConf-2016-team-1024x538.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/HeroConf-2016-team-300x158.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/HeroConf-2016-team-768x403.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/HeroConf-2016-team.png 1200w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>On the 3rd day of the HeroConf our two specialists Reinhard Einwagner (Product Owner Whoop!) and Chris Scharmueller (Strategic Customer Development ) will sit down <strong>with selected visitors and will review and optimize the campaigns in an one-on-one consulting<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"we-are-not-only-into-shopping%e2%80%a6\"><\/span>We are not only into Shopping&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/en\/products-services\/adengine\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3977\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/adengine-by-smec-logo.png\" alt=\"adengine-by-smec-logo\" width=\"328\" height=\"122\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/adengine-by-smec-logo.png 328w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/adengine-by-smec-logo-300x112.png 300w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/a><\/p>\n<p>Although we are experts for Google Shopping, but our founding cornerstone were Text Ads. You should definitely have a look at the AdEngine. The AdEngine is an international award-winning software that allows the sophisticated management of large AdWords campaigns with individual strategies. At a glance, the AdEngine has these features:<\/p>\n<ul>\n<li>Generation of fine-grained Google AdWords campaigns<\/li>\n<li>Control campaigns with Business Rules<\/li>\n<li>Technically supported keyword research and clustering<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>Or meet our AdEngine Product Owner Oliver in person!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/oliver-greifenstein-smec.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3979 size-medium\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/oliver-greifenstein-smec-200x300.png\" alt=\"oliver-greifenstein-smec\" width=\"200\" height=\"300\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/oliver-greifenstein-smec-200x300.png 200w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/oliver-greifenstein-smec-768x1152.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/oliver-greifenstein-smec-683x1024.png 683w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"see-you-there\"><\/span>See you there!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From October 24-26, 2016 London will be the center of PPC and digital marketing: 42 speakers (so far) will share their insights and knowledge with you. The guys behind the HeroConf, Hanapin Marketing, announced this event as the World&#8217;s largest all-PPC Conference Series. If you compare the density of influencers &#8230;<\/p>\n","protected":false},"author":2,"featured_media":3984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,438],"tags":[143,167,302],"class_list":["post-3960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-google-shopping","category-news","tag-google-shopping","tag-heroconf","tag-shopping-ninja"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Join Us At The HeroConf London &amp; Become A Google Shopping Ninja<\/title>\n<meta name=\"description\" content=\"From October 24-26, 2016 London will be the center of digital marketing: 42 speakers will share their insights - and we are part of it!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/heroconf-london-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Join Us At The HeroConf London 2016\" \/>\n<meta property=\"og:description\" content=\"From October 24-26, 2016 London will be the center of digital marketing: 42 speakers will share their insights - and we are part of it!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/heroconf-london-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-19T13:44:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-24T14:38:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/heroconf_london_blog_header-v2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Viljem Pitako\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viljem Pitako\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/heroconf-london-2016\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/heroconf-london-2016\\\/\"},\"author\":{\"name\":\"Viljem Pitako\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/c6200eef79ddd0b39b891e6b4c9d4a5f\"},\"headline\":\"Join Us At The HeroConf London 2016\",\"datePublished\":\"2016-10-19T13:44:31+00:00\",\"dateModified\":\"2024-10-24T14:38:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/heroconf-london-2016\\\/\"},\"wordCount\":625,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/heroconf-london-2016\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/heroconf_london_blog_header-v2.png\",\"keywords\":[\"Google Shopping\",\"heroconf\",\"Shopping Ninja\"],\"articleSection\":[\"Events\",\"Google Shopping\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/heroconf-london-2016\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/heroconf-london-2016\\\/\",\"name\":\"Join Us At The HeroConf London & Become A Google Shopping Ninja\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/heroconf-london-2016\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/heroconf-london-2016\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/heroconf_london_blog_header-v2.png\",\"datePublished\":\"2016-10-19T13:44:31+00:00\",\"dateModified\":\"2024-10-24T14:38:31+00:00\",\"description\":\"From October 24-26, 2016 London will be the center of digital marketing: 42 speakers will share their insights - 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