{"id":4018,"date":"2016-10-28T13:31:47","date_gmt":"2016-10-28T13:31:47","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=4018"},"modified":"2018-09-13T12:50:06","modified_gmt":"2018-09-13T12:50:06","slug":"become-a-google-shopping-ninja","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/become-a-google-shopping-ninja\/","title":{"rendered":"HeroConf London: Most Innovative Talk"},"content":{"rendered":"<p>In October 2016, HeroConf London once again attracted an amazing crowd of digital marketing enthusiasts. Carried away by the unique atmosphere of this event, our team engaged in discussions, analyzed PPC trends with leading industry experts and delivered an outstanding presentation. The topic:\u00a0&#8220;How To Become A Google Shopping Ninja&#8221;. The crowd: amazing. The result: &#8220;Most Innovative&#8221; talk of the event.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Learning the way of the (well dressed) google shopping ninja with Christian Scharm\u00fcller <a href=\"https:\/\/twitter.com\/whoop_app\">@whoop_app<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/heroconf?src=hash\">#heroconf<\/a>.Predicting CR is a game changer <a href=\"https:\/\/t.co\/F5i4n8iJCn\">pic.twitter.com\/F5i4n8iJCn<\/a><\/p>\n<p>\u2014 Robert Bridgens (@PPCRobReflect) <a href=\"https:\/\/twitter.com\/PPCRobReflect\/status\/790846092510396416\">October 25, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Christian Scharm\u00fcller rocked the stage with deep insights about Google Shopping and <strong>presented 7 Ninja-tips about how to maximize Google Shopping performance.\u00a0<\/strong>His talk focused on the Ninja Power of <strong>Advanced Campaign Structuring<\/strong>\u00a0using implicit and explicit Query Sculpting. On top, he showed how to use <strong><a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/attributes\/custom-label\">Custom Labels<\/a> for advanced insights<\/strong> of your Google Shopping campaign and how you can find out <strong><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping-bid-strategies\/\">which bidding strategy works best<\/a> for your account<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/Christian-Scharrmueller.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4035\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/Christian-Scharrmueller-300x184.png\" alt=\"Christian Scharrmueller speaking\" width=\"500\" height=\"307\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/Christian-Scharrmueller-300x184.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/Christian-Scharrmueller-768x471.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/Christian-Scharrmueller-1024x628.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/Christian-Scharrmueller.png 1574w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Structuring your Google Shopping campaigns<\/h2>\n<p>&nbsp;<\/p>\n<p>One major problem for PPC marketers is bidding. Of course, you can set several bids and hope for the best. <strong>But that&#8217;s not Ninja-like.<\/strong> Why just set random bids if you could boost the campaign performance with just a few simple hacks?<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>&#8220;Stop the Google autopilot &#8211;\u00a0use the full potential of AdWords and Shopping!&#8221; (Christian Scharm\u00fcller)<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>One reason why you should think about a new account structure and adjust your bidding strategy is, that Google Shopping works completely\u00a0different compared to AdWords. Based on an analysis of hundreds Google Shopping accounts, the Whoop!-team\u00a0found out that Shopping queries have proven characteristics which help\u00a0you to set up highly advanced and product-centric campaigns. <strong>The big advantage is: you will really know which SKUs work best on which device. This enables you to place optimized bids.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>PPC Hero and HeroConf certified<\/h2>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet tw-align-center\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Awesome! <a href=\"https:\/\/twitter.com\/hashtag\/heroconf?src=hash\">#heroconf<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/PPC?src=hash\">#PPC<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/mostinnovativetalk?src=hash\">#mostinnovativetalk<\/a> <a href=\"https:\/\/t.co\/rZWM0wKzvP\">pic.twitter.com\/rZWM0wKzvP<\/a><\/p>\n<p>\u2014 Whoop! (@whoop_app) <a href=\"https:\/\/twitter.com\/whoop_app\/status\/790934865537593344\">October 25, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Not only the audience was impressed by this talk. Well-known industry experts like Google Alumni <strong><a href=\"https:\/\/twitter.com\/siliconvallaeys\">Frederick Vallaeys<\/a> congratulated, as well as <a href=\"https:\/\/twitter.com\/AnnStanley\">Ann Stanley<\/a><\/strong>. If you did not have the chance to see and hear our talk at the HeroConf, you can still download the whole slide deck <a href=\"https:\/\/smarter-ecommerce.com\/en\/learn\/become-a-google-shopping-ninja\/\">here<\/a>. Note: We also made a great <a href=\"https:\/\/smarter-ecommerce.com\/en\/learn\/become-a-google-shopping-ninja\/\">video<\/a> of Christians talk.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In October 2016, HeroConf London once again attracted an amazing crowd of digital marketing enthusiasts. Carried away by the unique atmosphere of this event, our team engaged in discussions, analyzed PPC trends with leading industry experts and delivered an outstanding presentation. The topic:\u00a0&#8220;How To Become A Google Shopping Ninja&#8221;. The &#8230;<\/p>\n","protected":false},"author":2,"featured_media":4059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,438],"tags":[31,143,167,302],"class_list":["post-4018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-google-shopping","category-news","tag-award","tag-google-shopping","tag-heroconf","tag-shopping-ninja"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>This Was The Most Innovative Talk At The HeroConf London 2016<\/title>\n<meta name=\"description\" content=\"The talk &quot;How To Become A Google Shopping Ninja&quot; got honored as the &quot;Most Innovative&quot; by the HeroConf audience - read more and download it!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/become-a-google-shopping-ninja\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HeroConf London: Most Innovative Talk\" \/>\n<meta property=\"og:description\" content=\"The talk &quot;How To Become A Google Shopping Ninja&quot; got honored as the &quot;Most Innovative&quot; by the HeroConf audience - read more and download it!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/become-a-google-shopping-ninja\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-28T13:31:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-13T12:50:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2016\/10\/Become-A-Google-Shopping-Ninja.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Viljem Pitako\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viljem Pitako\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/become-a-google-shopping-ninja\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/become-a-google-shopping-ninja\\\/\"},\"author\":{\"name\":\"Viljem Pitako\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/c6200eef79ddd0b39b891e6b4c9d4a5f\"},\"headline\":\"HeroConf London: Most Innovative Talk\",\"datePublished\":\"2016-10-28T13:31:47+00:00\",\"dateModified\":\"2018-09-13T12:50:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/become-a-google-shopping-ninja\\\/\"},\"wordCount\":399,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/become-a-google-shopping-ninja\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/Become-A-Google-Shopping-Ninja.png\",\"keywords\":[\"Award\",\"Google Shopping\",\"heroconf\",\"Shopping Ninja\"],\"articleSection\":[\"Events\",\"Google Shopping\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/become-a-google-shopping-ninja\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/become-a-google-shopping-ninja\\\/\",\"name\":\"This Was The Most Innovative Talk At The HeroConf London 2016\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/become-a-google-shopping-ninja\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/become-a-google-shopping-ninja\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/Become-A-Google-Shopping-Ninja.png\",\"datePublished\":\"2016-10-28T13:31:47+00:00\",\"dateModified\":\"2018-09-13T12:50:06+00:00\",\"description\":\"The talk \\\"How To Become A Google Shopping Ninja\\\" got honored as the \\\"Most Innovative\\\" by the HeroConf audience - 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