{"id":415,"date":"2015-08-07T18:23:52","date_gmt":"2015-08-07T18:23:52","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=415"},"modified":"2019-12-19T14:25:34","modified_gmt":"2019-12-19T14:25:34","slug":"the-important-parts-of-a-google-shopping-feed","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/the-important-parts-of-a-google-shopping-feed\/","title":{"rendered":"The Important Parts Of A Google Shopping Feed"},"content":{"rendered":"<p>The key to increase the performance of your shopping campaigns &#8211; besides bid management &#8211; is a well-prepared data feed. There are several things you can adjust in your feed to boost the performance of your shopping ads.<!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/the-important-parts-of-a-google-shopping-feed\/#optimize-your-title\" >Optimize your title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/the-important-parts-of-a-google-shopping-feed\/#product-type\" >Product type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/the-important-parts-of-a-google-shopping-feed\/#google-category\" >Google category<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/the-important-parts-of-a-google-shopping-feed\/#merchant-center-diagnosis\" >Merchant Center diagnosis<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"optimize-your-title\"><\/span>Optimize your title<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your product\u2019s title is crucial when it comes to its listing in the SERP and the PLA section.<br \/>\nThe key is <strong><a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/attributes\/title\" target=\"_blank\" rel=\"noopener noreferrer\">optimizing the title<\/a> like a customer would search for the product.<\/strong><br \/>\nThere are 70 characters that you can use. From left to right you should start with the brand name, continuing with the exact type of your product and then add some generic terms and characteristics.<\/p>\n<p>&nbsp;<\/p>\n<p>If you are selling a \u201cSamsung Galaxy S6\u201d, a best practice title for the product would be \u201cSamsung Galaxy S6 Android Smartphone\u201d<br \/>\nFor the PLA a good example for the title would be \u201cSamsung Galaxy S6 Android Smartphone 4G\u201d<a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/The-important-parts-of-a-Google-shopping-feed-5.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><br \/>\n<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/samsung_galaxy_s6_-_Google_Search.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-454 aligncenter\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/samsung_galaxy_s6_-_Google_Search-300x122.png\" alt=\"samsung_galaxy_s6_-_Google_Search\" width=\"390\" height=\"159\" \/><\/a><\/p>\n<p>Why should you start with the brand followed by the exact type of the product?<br \/>\nBecause only 25 characters will be shown on the SERP and you do not want to waste them \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"product-type\"><\/span>Product type<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Beneath the title you can add and optimize the product types of your products.<br \/>\nThe <a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/attributes\/product-type\" target=\"_blank\" rel=\"noopener noreferrer\">product type attribute<\/a> indicates the category of the product by your own classification (unlike the Google category).<br \/>\nBecause the <strong>product type is interpreted by Google in a keyword orientated way<\/strong> it gives you a few more opportunities to get your ads to the right audience.<\/p>\n<p>We suggest you to <strong>use a granular product structure<\/strong> to categorize your products. E.g., Books &gt; Non-Fiction &gt; Sports &gt; Baseball is better than Baseball. The \u201c &gt;\u201d separates the different levels of the product type and be sure that you separate the \u201c&gt;\u201d with white spaces so that Google will interpret the path accordingly.<\/p>\n<p>This is how your feed looks like if you use only one product type:<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/Screenshot_2.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-458 size-large\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/Screenshot_2-1024x161.png\" alt=\"Screenshot_2\" width=\"648\" height=\"102\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>This is how your feed looks like if you use a granular product structure:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-450 aligncenter\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/Screenshot_3-300x47.png\" alt=\"Screenshot_3\" width=\"300\" height=\"47\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-category\"><\/span>Google category<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"https:\/\/whoopapp.com\/google-shopping-compendium\/attributes\/google-product-category\" target=\"_blank\" rel=\"noopener noreferrer\">Google category<\/a> is not necessary for every country and\/or product category.<br \/>\nWith the Google category you determine which category a product belongs to. For some products like fashion items or alcohol (in some countries) it is necessary for Google to use this semantic reference and PLAs are shown for search terms near that semantic topic.<\/p>\n<p>Consider the Google product taxonomy: <a href=\"https:\/\/support.google.com\/merchants\/answer\/160081?hl=en\">https:\/\/support.google.com\/merchants\/answer\/160081?hl=en<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"merchant-center-diagnosis\"><\/span>Merchant Center diagnosis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To provide a good shopping feed also have a<strong> look on your feed diagnosis<\/strong> and avoid disapproved items which won&#8217;t be shown in PLAs.<\/p>\n<p>To get this information just visit <a href=\"https:\/\/www.google.com\/retail\/merchant-center\/\">https:\/\/www.google.com\/retail\/merchant-center\/<\/a>, login and go to the \u201cDiagnosis\u201d section.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-449 aligncenter\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-05-at-11.40.23-AM-300x157.png\" alt=\"Screen Shot 2015-08-05 at 11.40.23 AM\" width=\"300\" height=\"157\" \/><br \/>\nIn the area of the \u201cCurrent issues\u201d you will find \u201cErrors &amp; Warnings\u201d and \u201cNotifications\u201d for your products.<br \/>\nIf you open one of the tabs you get detailed information on the problem or to denied products.<br \/>\nMajor issues should be fixed a.s.a.p.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-455 aligncenter\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-05-at-11.41.00-AM-300x133.png\" alt=\"Screen Shot 2015-08-05 at 11.41.00 AM\" width=\"300\" height=\"133\" \/><\/p>\n<p>For more information about Google shopping feeds and specifications visit:<br \/>\n<a href=\"https:\/\/support.google.com\/merchants\/answer\/188494?hl=en\">https:\/\/support.google.com\/merchants\/answer\/188494?hl=en<\/a> and <a href=\"https:\/\/support.google.com\/merchants\/answer\/1344057?hl=en\">https:\/\/support.google.com\/merchants\/answer\/1344057?hl=en<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The key to increase the performance of your shopping campaigns &#8211; besides bid management &#8211; is a well-prepared data feed. There are several things you can adjust in your feed to boost the performance of your shopping ads.<\/p>\n","protected":false},"author":7,"featured_media":455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,434],"tags":[82,132,143,202,228,229,256,258,289,294,298],"class_list":["post-415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-shopping","category-insights","tag-data-feed","tag-google-category","tag-google-shopping","tag-merchant-center","tag-performance","tag-pla","tag-product-sturcture","tag-product-type","tag-serp","tag-shopping-ads","tag-shopping-campaigns"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Important Parts Of A Google Shopping Feed - smec<\/title>\n<meta name=\"description\" content=\"The key to increase the performance of your shopping campaigns - besides bid management - is a well-prepared data feed. 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There are several things you can adjust in your feed to boost the performance of your shopping ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/the-important-parts-of-a-google-shopping-feed\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-07T18:23:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-19T14:25:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-05-at-11.41.00-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1984\" \/>\n\t<meta property=\"og:image:height\" content=\"880\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christopher Rogl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chris_rogl\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher Rogl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/the-important-parts-of-a-google-shopping-feed\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/the-important-parts-of-a-google-shopping-feed\\\/\"},\"author\":{\"name\":\"Christopher Rogl\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/a2c1d3a6ab3466772b8e1b719e6db4ee\"},\"headline\":\"The Important Parts Of A Google Shopping Feed\",\"datePublished\":\"2015-08-07T18:23:52+00:00\",\"dateModified\":\"2019-12-19T14:25:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/the-important-parts-of-a-google-shopping-feed\\\/\"},\"wordCount\":528,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/the-important-parts-of-a-google-shopping-feed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/Screen-Shot-2015-08-05-at-11.41.00-AM.png\",\"keywords\":[\"data feed\",\"Google Category\",\"Google Shopping\",\"Merchant Center\",\"Performance\",\"PLA\",\"product sturcture\",\"product type\",\"SERP\",\"shopping ads\",\"Shopping Campaigns\"],\"articleSection\":[\"Google Shopping\",\"Google Shopping\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/the-important-parts-of-a-google-shopping-feed\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/the-important-parts-of-a-google-shopping-feed\\\/\",\"name\":\"The Important Parts Of A Google Shopping Feed - smec\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/the-important-parts-of-a-google-shopping-feed\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/the-important-parts-of-a-google-shopping-feed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/Screen-Shot-2015-08-05-at-11.41.00-AM.png\",\"datePublished\":\"2015-08-07T18:23:52+00:00\",\"dateModified\":\"2019-12-19T14:25:34+00:00\",\"description\":\"The key to increase the performance of your shopping campaigns - besides bid management - is a well-prepared data feed. 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