{"id":4387,"date":"2017-02-01T11:41:10","date_gmt":"2017-02-01T11:41:10","guid":{"rendered":"https:\/\/whoopapp.com\/blog\/?p=4387"},"modified":"2023-11-23T11:15:11","modified_gmt":"2023-11-23T11:15:11","slug":"hidden-feature-of-custom-labels-in-shopping","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/hidden-feature-of-custom-labels-in-shopping\/","title":{"rendered":"The Hidden Feature of Custom Labels"},"content":{"rendered":"<pre><em>Note: This article first appeared on\u00a0<a href=\"https:\/\/www.ppchero.com\/behold-the-hidden-feature-of-custom-labels\/\">PPC Hero<\/a>.<\/em><\/pre>\n<p>Are Custom Labels still one of the crucial attributes to make the most of your Google Shopping campaigns in 2023? This article was published back in 2017. In the wake of Performance Max \u2013 Google\u2019s new campaign type \u2013 many things changed. But the importance of <strong>utilizing Custom Labels skyrocketed<\/strong>. While text ad campaigns revolved around keywords, and Shopping campaigns around products, PMax has assets at its core. But products that are unified by a business attribute like margin might not have anything in common thematically. So the question arises: can you structure Performance around a business objective like margin instead of a theme? Yes, you just have to consider both. You can utilize custom labels for your Shopping or PMax campaigns. In a recent article we reveal how you can <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/performance-max-campaigns-for-retail\/#structure-performance-max-campaigns-with-custom-labels\" target=\"_blank\" rel=\"noopener\">structure Performance Max campaigns with custom labels<\/a>, linking your business data with campaign data.<\/p>\n<p>That being said, here\u2019s the original article that reveals for you the &#8220;hidden feature&#8221; of Custom Labels and how it is used beyond campaign structuring in Google Shopping:<\/p>\n<p>&#8212;<\/p>\n<p>Custom Labels are a great way to structure Google Shopping campaigns. But there are also people who think that they&#8217;re overrated. Kirk Williams (I&#8217;m sure you know him as <a href=\"https:\/\/twitter.com\/PPCKirk\">PPCKirk from Twitter and\u00a0ppcchat<\/a>)\u00a0wrote an article about <a href=\"http:\/\/www.ppchero.com\/shopping-ads-confession-i-think-custom-labels-are-overrated\/\" target=\"_blank\" rel=\"noopener\">custom labels<\/a> and how NOT to use them, discussing the incremental value of custom labels. Let&#8217;s discuss the role custom labels play in structuring campaigns, our approach and best-practices:<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/hidden-feature-of-custom-labels-in-shopping\/#custom-labels-and-their-%e2%80%9chidden-feature%e2%80%9d\" >Custom Labels and their &#8220;Hidden Feature&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/hidden-feature-of-custom-labels-in-shopping\/#custom-labels-advanced-analysis\" >Custom Labels: Advanced Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/hidden-feature-of-custom-labels-in-shopping\/#custom-label-hypotheses-the-process\" >Custom Label Hypotheses: The Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/hidden-feature-of-custom-labels-in-shopping\/#applying-custom-labels-another-example\" >Applying Custom Labels: Another Example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/hidden-feature-of-custom-labels-in-shopping\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"custom-labels-and-their-%e2%80%9chidden-feature%e2%80%9d\"><\/span>Custom Labels and their &#8220;Hidden Feature&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>What makes custom labels so special? Let&#8217;s start with the shopping performance report: every dimension of your report data is stored. This means that the custom label (or brand, product type, etc) associated with an item at the time of an impression is recorded.\u00a0 According to\u00a0<a href=\"https:\/\/developers.google.com\/adwords\/api\/docs\/appendix\/reports\/shopping-performance-report\" target=\"_blank\" rel=\"noopener\">Google<\/a>, \u201cthe Shopping Performance report provides shopping campaign statistics aggregated at the product level. Product dimension values from Merchant Center such as brand, category, custom attributes, product condition and product type will reflect the state of each dimension as of the date and time when Google Ads (formerly AdWords) recorded the corresponding event.\u201d<\/p>\n<p data-select=\"true\"><strong>This is not a given: <\/strong>the most prominent example is quality score. Quality score is always reflected with through the latest data point and you are not able to go back in time. This means\u00a0<strong>you&#8217;d have to use 3rd party tools or scripts to historicize data.\u00a0<\/strong>The fact that performance data related to custom labels is stored and not overwritten\u00a0<strong>provides tremendous possibilities for analyses<\/strong>\u00a0and\u00a0<strong>enables us to detect patterns.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"custom-labels-advanced-analysis\"><\/span>Custom Labels: Advanced Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Back to topic. As custom labels are historicized, you can use them to analyze your shopping performance data even if the custom labels change over time \u2014 And there is a <em>fair<\/em> amount of change if you look at the dynamics of your assortment. The first step would be to<strong>\u00a0test different hypotheses. Don&#8217;t waste time\u00a0changing your structure if it\u00a0doesn&#8217;t boost your performance.<\/strong><\/p>\n<p data-select=\"true\">The good thing is, that no matter what campaign structure you chose originally,\u00a0 data is available through the Shopping Performance Report. If you, for example, structure your campaigns by brands, you will also have performance statistics available for product types, categories and custom labels.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/dimension-tab.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4389 size-large aligncenter\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/dimension-tab-1024x578.png\" alt=\"AdWords dimension-tab\" width=\"650\" height=\"367\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/dimension-tab-1024x578.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/dimension-tab-300x169.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/dimension-tab-768x434.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/dimension-tab.png 1195w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><em>Powerful reporting capabilities of Google Shopping<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>You can see custom labels as your experiment toolbox: test different hypotheses and run experiments (up to five at the same time). In need of ideas? Here are some examples of hypotheses about campaign performances:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>availability and the time of shipping have an impact on performance<\/li>\n<li>a competitive price influences performance<\/li>\n<li>new products perform better than older ones<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>Note: if you have a dynamic inventory with rapidly changing prices and availabilities you have to update your feed frequently to make the most out of custom labels and to avoid disapprovals.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"custom-label-hypotheses-the-process\"><\/span>Custom Label Hypotheses: The Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>The process for such an experiment looks as follows:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Formulate a hypothesis<\/strong><\/p>\n<p>We will start with the hypothesis, assuming that the time of shipping has an impact on the conversion rate and customers seek a purchase option that guarantees that they receive the wanted item immediately.<\/p>\n<p><strong>Design the experiment<\/strong><\/p>\n<p>We have 3 different states of availability. First, an item can be in stock and shipped the very same day or on the following day. Second, we will be able to ship the item in 2-3 days (and display this information on the landing page) \u2014 and finally, the third status, indicating that we will be able to ship the item after 4+ days (also displayed on the landing page). So, we will use a custom label to store this information with dummy identifiers like 0, 1, 2 or more descriptive values such as \u201cin\u00a0stock,\u201d \u201c2-3 days,\u201d and \u201c4+ days.\u201d<\/p>\n<p><strong>Apply the changes to the custom labels in your feed<\/strong><\/p>\n<p>Ensure that the availability status is correct and your feed updated frequently. From my experience, an hourly update will do the job as the Google Ads (formerly AdWords) system also needs time to reflect the new information.<\/p>\n<p><strong>Run the experiment<\/strong><\/p>\n<p>The easiest part: lean back and watch how data is accrued. If you see any odd-looking things like \u201c- -\u201c in the custom label report (which denotes a missing custom label) check your feed, especially if you have the full range of your products labeled.<\/p>\n<p><strong>Analyze the experiment<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/AdWords-analysis.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4390 size-full\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/AdWords-analysis.png\" alt=\"adwords-analysis\" width=\"1646\" height=\"144\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/AdWords-analysis.png 1646w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/AdWords-analysis-300x26.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/AdWords-analysis-768x67.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/AdWords-analysis-1024x90.png 1024w\" sizes=\"auto, (max-width: 1646px) 100vw, 1646px\" \/><\/a><em>Impact of availability on conversion metrics<\/em><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><b>Apply new insights or reject results<\/b><\/p>\n<p style=\"text-align: left;\">If you find that you gained useful insights that provide\u00a0an uplift to your PLA campaigns, just rearrange your Shopping campaign structure and bidding strategy \u2014 Or use a <a href=\"https:\/\/smarter-ecommerce.com\/whoop\/en\/\">bid management software<\/a> capable of doing that without re-structuring your campaigns.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"applying-custom-labels-another-example\"><\/span>Applying Custom Labels: Another Example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\">Here is another example, this time of a German online retailer selling shoes. Shoe retailers (or fashion retailers in general) face a specific problem: <strong>the availability of different sizes has an impact on the sales numbers of the product, meaning if a popular size is not available anymore the conversion rate dwindles.<\/strong>\u00a0Please confirm if that is the case for your shop before applying custom labels \u2014 But it seems quite obvious that people are frustrated if the look for shoes, find them on Google Shopping, and then find out that their size is not available anymore.<\/p>\n<p style=\"text-align: left;\">What to do? First, you could submit your most prominent sizes via your Google merchant feed. If you run out of stock your item won\u2019t be displayed even if the query matches the item. Secondly, adjust bids in accordance with availabilities. Let\u2019s plan the experiment for this case and begin with the hypothesis:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><b>(1) Hypothesis and Experiment Design<\/b><\/p>\n<p data-select=\"true\">We want to test whether the conversion rate is low if a shoe is not available in many different sizes. We will use a score (between 1 and 10) to describe how well we can fulfill demands from potential customers. Ideally, the stock situation would look like this:<\/p>\n<p data-select=\"true\"><span style=\"color: #ffffff;\">&#8212;<\/span><\/p>\n<p data-select=\"true\"><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-1.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4391 size-large\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-1-1024x349.png\" alt=\"stock situation example 1\" width=\"650\" height=\"222\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-1-1024x349.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-1-300x102.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-1-768x262.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-1.png 1920w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p data-select=\"true\"><span style=\"color: #ffffff;\">&#8212;<\/span><\/p>\n<p data-select=\"true\">If every size of a pair of shoes is available and we can fulfill the daily demand we will define a maximum availability score of 10 and apply it to each corresponding item. I don\u2019t want to go into the detail of how to map the inventory to the scale of 1 to 10 (eg. how to alter the score for female\/male-variants) but here are some suggestions:<\/p>\n<p data-select=\"true\"><span style=\"color: #ffffff;\">&#8212;<\/span><\/p>\n<p data-select=\"true\"><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-2.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4392 size-large\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-2-1024x349.png\" alt=\"inventory score 7\" width=\"650\" height=\"222\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-2-1024x349.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-2-300x102.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-2-768x262.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-2.png 1920w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4393 size-large\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-3-1024x349.png\" alt=\"inventory score 2\" width=\"650\" height=\"222\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-3-1024x349.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-3-300x102.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-3-768x262.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/shoe-box-3.png 1920w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p data-select=\"true\"><span style=\"color: #ffffff;\">&#8212;<\/span><\/p>\n<p data-select=\"true\">If you face an inventory situation similar to this (only 2 out of the 3 most popular sizes are in stock and some other sizes are missing altogether) you would apply an inventory score of 7.\u00a0If none of the popular sizes are available, apply a score of 2.\u00a0For the rest, just interpolate between these situations and apply your scores.<\/p>\n<p data-select=\"true\"><span style=\"color: #ffffff;\">&#8212;<\/span><\/p>\n<p data-select=\"true\"><strong>(2) Apply changes to feed and run the experiment<\/strong><\/p>\n<p data-select=\"true\">Again, ensure that the availability scores are correctly applied and your feed up-to-date, then run the experience. After enough data is available, analyze the experiment and decide whether to apply or reject the results.<\/p>\n<p data-select=\"true\"><span style=\"color: #ffffff;\">&#8212;<\/span><\/p>\n<figure id=\"attachment_31393\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/inventory-score-conversion-rate.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4394\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/inventory-score-conversion-rate-1024x396.png\" alt=\"inventory-score-conversion-rate\" width=\"650\" height=\"251\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/inventory-score-conversion-rate-1024x396.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/inventory-score-conversion-rate-300x116.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/inventory-score-conversion-rate-768x297.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/01\/inventory-score-conversion-rate.png 1460w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/figure>\n<p style=\"text-align: center;\" data-select=\"true\"><em>Impact of Inventory Score (1-10) on Conversion Rate<\/em><\/p>\n<p data-select=\"true\"><span style=\"color: #ffffff;\">&#8212;<\/span><\/p>\n<h2 style=\"text-align: left;\" data-select=\"true\"><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-select=\"true\"><span style=\"color: #ffffff;\">&#8212;<\/span><\/p>\n<p style=\"text-align: left;\" data-select=\"true\">Custom labels are NOT ONLY great to structure and steer your campaigns,\u00a0<strong>they also represent a great way to test hypotheses before applying changes to your structure.<\/strong> As with any experiment, there is always the chance that you will not end up with significant results or insights \u2014 that is part of the game. But if you <em>do<\/em> find valuable insights, you are heading straight towards campaign optimization.<br \/>\n&#8212;<\/p>\n<p data-select=\"true\">Have you ever walked the tightrope between efficiency and scale? By smartly segmenting products, you can enhance both efficiency and scale, striking a balance that traditional methods struggle to achieve. If you combine that with innovative ROAS alternatives (like profit bidding), this can elevate your advertising game to new heights. And Custom Labels is a way for your to\u00a0 link your business data with campaign data in order to make all that possible. If you&#8217;re curious to learn more about the hidden potential of product segmentation in ecommerce, listen to our Podcast Episode below:<\/p>\n<p><iframe loading=\"lazy\" style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5aMfwL2JFQkbVWd6n9naUB?utm_source=generator\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p data-select=\"true\">\n","protected":false},"excerpt":{"rendered":"<p>Note: This article first appeared on\u00a0PPC Hero. Are Custom Labels still one of the crucial attributes to make the most of your Google Shopping campaigns in 2023? This article was published back in 2017. In the wake of Performance Max \u2013 Google\u2019s new campaign type \u2013 many things changed. But &#8230;<\/p>\n","protected":false},"author":6,"featured_media":4482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7,434,8],"tags":[15,21,460,473,54,75,143,168,232],"class_list":["post-4387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-google-shopping","category-insights","category-inside-whoop","tag-adwords","tag-analyzing","tag-bidding","tag-campaign-optimization","tag-campaign-structure","tag-custom-labels","tag-google-shopping","tag-how-to","tag-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Hidden Feature of Custom Labels in Google Shopping<\/title>\n<meta name=\"description\" content=\"You can use Custom Labels for structuring your account. But there is also another great possibility to use them for advanced insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/hidden-feature-of-custom-labels-in-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Hidden Feature of Custom Labels\" \/>\n<meta property=\"og:description\" content=\"You can use Custom Labels for structuring your account. 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