{"id":4688,"date":"2017-08-09T11:26:53","date_gmt":"2017-08-09T11:26:53","guid":{"rendered":"https:\/\/whoopapp.com\/blog\/?p=4688"},"modified":"2022-04-22T08:30:52","modified_gmt":"2022-04-22T08:30:52","slug":"why-you-should-invest-in-google-shopping","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/why-you-should-invest-in-google-shopping\/","title":{"rendered":"Why You Should Invest in Google Shopping"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/why-you-should-invest-in-google-shopping\/#what-is-google-shopping\" >What is Google Shopping?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/why-you-should-invest-in-google-shopping\/#google-shopping-benefits\" >Google Shopping Benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/why-you-should-invest-in-google-shopping\/#google-shopping-challenges\" >Google Shopping Challenges<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-google-shopping\"><\/span><strong>What is Google Shopping?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Shopping ads (or PLAs) are most easily distinguished from classic text ads in that they feature unique product images. Mostly they display information about the product name, the price, the store, and current promotions as well. These ads provide users a unique sense of the product advertised before even clicking on the ad. <!--more-->Overall, Google Shopping campaigns offer retailers a handful of advantages. Among them, the opportunity to promote products and drive quality traffic to their website, increase sales, and promote their brand. All of that in exchange for a \u2018pay per click\u2019. For those of you who watched our <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/webinar-how-google-shopping-can-grow-your-business\/\" target=\"_blank\" rel=\"nofollow noopener\">webinar<\/a>\u00a0back in January 2016, this is nothing new.<\/p>\n<p>Nevertheless, while PLAs have been around since 2013 with compelling performance statistics, some retailers are still skeptical, while others operate in markets where Google Shopping is much newer. This is the reason why we created a video to explain why YOU should invest in Google Shopping. And we also show you which challenges might await you once you embark on your PLA journey. We hope that this article and our video help you to make the right decision for your online shop!<\/p>\n<div class=\"lyte-wrapper\" style=\"width:853px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_YOOQLhMJqPQ\"><div id=\"lyte_YOOQLhMJqPQ\" data-src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FYOOQLhMJqPQ%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/YOOQLhMJqPQ\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FYOOQLhMJqPQ%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"853\" height=\"460\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:853px;margin:5px;\"><\/div><\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-shopping-benefits\"><\/span>Google Shopping Benefits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thanks to PLAs users receive instant information about products relevant to their search. They know what they are in for when clicking on your ad. That\u2019s why they constitute particularly <strong>high quality traffic<\/strong>\u00a0to your online store.<\/p>\n<p>The ads themselves can be\u00a0<strong>managed efficiently and easily<\/strong>\u00a0within the Adwords interface. Unlike text ads, Google Shopping campaigns do not require time-intensive management of keywords. Nevertheless, you are free to\u00a0<strong>define how much you want to bid<\/strong>\u00a0for\u00a0<a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/stop-bidding-on-brands-or-categories\/\" target=\"_blank\" rel=\"nofollow noopener\">single products<\/a>, brands, or product categories, and\u00a0<a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/advanced-google-shopping-structures\/\" target=\"_blank\" rel=\"nofollow noopener\">segmenting traffic<\/a>\u00a0is possible with negative keywords and campaign priorities. Moreover, you can opt for strategies in accordance with your\u00a0<strong>business goals<\/strong>, ranging from holistic brand exposure or cost efficiency to conversion maximisation. As Google Shopping is available in most significant e-commerce markets, and <a href=\"https:\/\/support.google.com\/adwords\/answer\/2454022\" target=\"_blank\" rel=\"nofollow noopener\">target countries<\/a>\u00a0can easily be specified within the AdWords interface, Google Shopping also eases your\u00a0<strong>expansion into new markets<\/strong>.<\/p>\n<p>Several studies confirmed the success of Google Shopping. According to the 2017\/Q2 Merkle Digital Marketing Report, PLAs produced 53% of retail Google Search ad clicks and are associated with 30% <strong>higher conversion rates<\/strong>\u00a0than comparable text ads. With Google Shopping ads you can\u00a0<strong>reach users across devices<\/strong>, almost everywhere around the world, and act on individual device performances. This is especially important considering the rise of mobile shopping. As Andy Taylor, Associate Research Director at Merkle, put it:<\/p>\n<blockquote><p>\u201c<em>As far as e-commerce paid search optimisation goes, Product Listing Ads need to be a priority \u2014 perhaps the priority<\/em>.\u201d<\/p><\/blockquote>\n<div class=\"lyte-wrapper\" style=\"width:853px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_xIil1YlBMOw\"><div id=\"lyte_xIil1YlBMOw\" data-src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FxIil1YlBMOw%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/xIil1YlBMOw\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FxIil1YlBMOw%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"853\" height=\"460\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:853px;margin:5px;\"><\/div><\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-shopping-challenges\"><\/span>Google Shopping Challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>However, nothing comes without challenges \u2014 especially if you want your campaigns to be successful. First of all, an <strong>accurate data feed<\/strong>\u00a0needs to be uploaded to the Merchant Center regularly. The data feed has to comply with Google\u2019s\u00a0<a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112?visit_id=1-636366646384096962-3066478431&amp;rd=1\" target=\"_blank\" rel=\"nofollow noopener\">product data specifications<\/a>\u00a0which outline the type and format of data needed to create successful product ads.<\/p>\n<p>Another challenge for those new to Google Shopping might be that PLAs differ from AdWords text ads in an essential point. Impression, click, and conversion <strong>data is accrued on product-level\u00a0<\/strong>\u2014 not for keywords! The same goes for bids. They are not set for keywords but rather for single product groups, campaigns, or ad groups.<\/p>\n<p>This also constitutes the very basis for our\u00a0<a href=\"https:\/\/whoopapp.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener\">algorithmic bid management solution<\/a>. Google Shopping provides a unique possibility to predict the performance of single products. Each product which AdWords collects data for has certain attributes. These compromise aspects, such as a colour, a certain price, or a brand. If a product has little or no click and conversion data (and there are many of those in Google Shopping), it is almost impossible for human beings to reliably predict the future performance of this item. So what to do? Don\u2019t try to evade the long-tail problem by just bidding on whole product groups as they include both top performing items and cost factors dragging down your whole ad group or campaign. Instead, put yourself <strong>ahead of the competition<em>\u00a0<\/em><\/strong>by finding accurate correlations between product features and the conversion rate!<\/p>\n<p>Want to learn more about overcoming these hurdles?<\/p>\n<p><strong>Just write an email to<a href=\"mailto:info@smarter-ecommerce.com\"> info@smarter-ecommerce.com<\/a>.<\/strong> With more than a decade of experience, we will jump right in to explain how we can solve your Google Shopping challenges!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Google Shopping? Google Shopping ads (or PLAs) are most easily distinguished from classic text ads in that they feature unique product images. Mostly they display information about the product name, the price, the store, and current promotions as well. These ads provide users a unique sense of the &#8230;<\/p>\n","protected":false},"author":23,"featured_media":4689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,434],"tags":[],"class_list":["post-4688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-shopping","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why You Should Invest in Google Shopping Ads - smec<\/title>\n<meta name=\"description\" content=\"Why investing in Google Shopping Ads is highly beneficial to your business? 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Watch our new video &amp; read this blog post to find out!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/why-you-should-invest-in-google-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-09T11:26:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-22T08:30:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/08\/YT-GS-video.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Karin Schallauer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karin Schallauer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/why-you-should-invest-in-google-shopping\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/why-you-should-invest-in-google-shopping\\\/\"},\"author\":{\"name\":\"Karin Schallauer\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/dc51f1d5f7798154364a393a29e6a09e\"},\"headline\":\"Why You Should Invest in Google Shopping\",\"datePublished\":\"2017-08-09T11:26:53+00:00\",\"dateModified\":\"2022-04-22T08:30:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/why-you-should-invest-in-google-shopping\\\/\"},\"wordCount\":736,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/why-you-should-invest-in-google-shopping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/YT-GS-video.png\",\"articleSection\":[\"Google Shopping\",\"Google Shopping\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/why-you-should-invest-in-google-shopping\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/why-you-should-invest-in-google-shopping\\\/\",\"name\":\"Why You Should Invest in Google Shopping Ads - smec\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/why-you-should-invest-in-google-shopping\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/why-you-should-invest-in-google-shopping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/YT-GS-video.png\",\"datePublished\":\"2017-08-09T11:26:53+00:00\",\"dateModified\":\"2022-04-22T08:30:52+00:00\",\"description\":\"Why investing in Google Shopping Ads is highly beneficial to your business? 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