{"id":4724,"date":"2017-08-31T18:47:51","date_gmt":"2017-08-31T18:47:51","guid":{"rendered":"https:\/\/whoopapp.com\/blog\/?p=4724"},"modified":"2017-10-19T10:42:47","modified_gmt":"2017-10-19T10:42:47","slug":"absolute-top-impression-share","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/absolute-top-impression-share\/","title":{"rendered":"Absolute Top Impression Share \u2014 What is it?"},"content":{"rendered":"<p>Have you ever wondered which of your Google Shopping products are most consistently dominating the top spot? Well, you\u2019re not alone, and that\u2019s why Google has launched a new report: Absolute top impression share (ATIS). This rather formidable title has a slight word salad quality \u2014 so let\u2019s unpack what the report actually does, how it does it, and what ATIS means for your campaigns.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/absolute-top-impression-share\/#defining-the-absolute-top-impression-share\" >Defining the Absolute Top Impression Share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/absolute-top-impression-share\/#make-atis-work-for-you\" >Make ATIS Work for You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/absolute-top-impression-share\/#limits-of-the-absolute-top-impression-share\" >Limits of the Absolute Top Impression Share<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"defining-the-absolute-top-impression-share\"><\/span>Defining the Absolute Top Impression Share<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ATIS is a report designed to illuminate which of your products are getting the most prominent impressions. According to Google, the left-most position of the Shopping carousel receives a +20% share of Shopping clicks on desktop and performs even stronger on mobile, with a +25% advantage. These data points are global, cross-channel figures. Google also <a href=\"https:\/\/adwords.googleblog.com\/2017\/08\/new-reporting-to-show-how-often-your.html\">points out<\/a> that ads in the left-most position gain \u201cup to 3x more engagement from shoppers\u201d. So: this position is the absolute top impression.<\/p>\n<p>What is the absolute top impression share, then? Per Google, it is \u201cthe number of \u2018absolute top\u2019 impressions you received in Shopping results over the total times you could\u2019ve been in the top impression.\u201d The formula is pretty simple:<\/p>\n<p><strong>Absolute top impression share = absolute top impressions \/ total eligible top impressions<\/strong><\/p>\n<p>In other words, if a product captures the absolute top position in 9 time out of 30 where it was eligible to show, the ATIS for this product will be 30%. Eligibility <a href=\"https:\/\/support.google.com\/adwords\/answer\/2497703?hl=en&amp;co=ADWORDS.IsAWNCustomer%3Dtrue&amp;oco=0\">means<\/a> that your ad was either shown in a given auction, or didn\u2019t show but still had a competitive bid. The higher the ATIS, the more frequently your product is owning the top position. This metric is available for campaigns, ad groups, and product groups.<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/08\/Absolute-Top-Impression-Share-Screen.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-4725\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/08\/Absolute-Top-Impression-Share-Screen-853x1024.png\" alt=\"Absolute Top Impression Share Screen\" width=\"650\" height=\"780\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/08\/Absolute-Top-Impression-Share-Screen-853x1024.png 853w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/08\/Absolute-Top-Impression-Share-Screen-250x300.png 250w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/08\/Absolute-Top-Impression-Share-Screen-768x922.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/08\/Absolute-Top-Impression-Share-Screen.png 1060w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p><em>image courtesy of Google<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"make-atis-work-for-you\"><\/span>Make ATIS Work for You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know what ATIS is, what can you do with the information? Start by identifying which of your categories would benefit most from a strong ATIS \u2014 and act on this analysis. For example, Google recommends optimizing your promotions and seasonal campaigns by sorting the relevant products into their own product group, checking the ATIS for a couple of days, and upping your bids as needed to boost the share. If you don\u2019t know yet, this task is really easy with Whoop!\u2019s <a href=\"https:\/\/whoopapp.com\/en\/features\/\">Advanced Bid Strategies<\/a>.<\/p>\n<p>Maybe your ATIS is on the low side. Well, now you know, thanks to the new report. There are steps you can take to fix this problem. For example, maybe you want to consolidate your position for a given product group in Local Inventory ads on mobile. You can adjust your device bid modifier upwards on the relevant category.<\/p>\n<p>ATIS, like normal impression share, also evaluates ad quality. Among other factors, quality corresponds to a relevant title, the correct GTIN, and of course a high-quality image of your product. Audit your poor performers: is their ATIS low for budget reasons, or because of spotty quality?<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"limits-of-the-absolute-top-impression-share\"><\/span>Limits of the Absolute Top Impression Share<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First off, this feature is only available in <a href=\"https:\/\/support.google.com\/adwords\/answer\/6398605\">AdWords Next<\/a>.<\/p>\n<p>While ATIS is available for Shopping ads and Local Inventory ads, it is not currently available for <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/showcase-shopping-ads-what-are-they-and-how-do-i-use-them\/\">Showcase Shopping ads<\/a>. That format is quite new, having just rolled out in mid-July. It could well be that Google will later add ATIS reporting for Showcase Shopping ads, but so far there is no word on this.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Want to know what\u2019s next from Google? Hear Cathrin Wagner and Patrick Chardon from Google speak at the <a href=\"https:\/\/goo.gl\/k5JUJJ\">Great Day for PPC Automation<\/a> on October 18th, 2017 in Linz. Can\u2019t make it to Austria this year? Join us via live stream.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered which of your Google Shopping products are most consistently dominating the top spot? Well, you\u2019re not alone, and that\u2019s why Google has launched a new report: Absolute top impression share (ATIS). This rather formidable title has a slight word salad quality \u2014 so let\u2019s unpack what &#8230;<\/p>\n","protected":false},"author":22,"featured_media":4727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,434],"tags":[127],"class_list":["post-4724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-shopping","category-insights","tag-google-adwords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Absolute Top Impression Share \u2014 What is it? - smec<\/title>\n<meta name=\"description\" content=\"Absolute Top Impression Share is a report designed to illuminate which of your products are getting the most prominent impressions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/absolute-top-impression-share\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Absolute Top Impression Share \u2014 What is it?\" \/>\n<meta property=\"og:description\" content=\"Absolute Top Impression Share is a report designed to illuminate which of your products are getting the most prominent impressions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/absolute-top-impression-share\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-31T18:47:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-19T10:42:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2017\/08\/Absolute-Top-Impression-Share-Hero.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mike Ryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mikeryanretail\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Ryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/absolute-top-impression-share\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/absolute-top-impression-share\\\/\"},\"author\":{\"name\":\"Mike Ryan\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/effa2765c648a602e080267660e48aac\"},\"headline\":\"Absolute Top Impression Share \u2014 What is it?\",\"datePublished\":\"2017-08-31T18:47:51+00:00\",\"dateModified\":\"2017-10-19T10:42:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/absolute-top-impression-share\\\/\"},\"wordCount\":603,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/absolute-top-impression-share\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/Absolute-Top-Impression-Share-Hero.png\",\"keywords\":[\"Google AdWords\"],\"articleSection\":[\"Google Shopping\",\"Google Shopping\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/absolute-top-impression-share\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/absolute-top-impression-share\\\/\",\"name\":\"Absolute Top Impression Share \u2014 What is it? 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