{"id":5222,"date":"2017-10-23T11:02:05","date_gmt":"2017-10-23T11:02:05","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=5222"},"modified":"2019-12-19T14:59:51","modified_gmt":"2019-12-19T14:59:51","slug":"great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\/","title":{"rendered":"Great Day for PPC Automation: E-commerce with Google, Naspers, Salesforce, Bing Ads, and many more"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3944\" src=\"https:\/\/smarter-ecommerce.com\/blog\/de\/wp-content\/uploads\/2017\/10\/1.jpg\" alt=\"\" width=\"4059\" height=\"2710\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">On 18 October 2017, we hosted the\u00a0<a href=\"http:\/\/www.greatday-event.com\">Great Day for PPC Automation<\/a>\u00a0in our new company headquarters at Tabakfabrik Linz. It was the first-of-its-kind-conference for online retailers, distributors, and ecommerce enthusiasts about the latest trends and upcoming innovations from the SEA, SEM, and Google universe \u2014 for example, how Artificial Intelligence and Machine Learning are dramatically changing the industry and the global markets. And wow, that really was a GREAT DAY!<\/span><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3945\" src=\"https:\/\/smarter-ecommerce.com\/blog\/de\/wp-content\/uploads\/2017\/10\/Nathalie-Nahai-Foto-Credit-ms.foto_.group_.jpg\" alt=\"\" width=\"3000\" height=\"2003\" \/><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\/#great-guests\" >Great Guests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\/#great-experts\" >Great Experts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\/#great-topics\" >Great Topics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\/#great-party\" >Great Party<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"great-guests\"><\/span>Great Guests<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Partners like Google, Naspers, Bloofusion, Salesforce and Bing Ads were among our 300+ guests. We also had the pleasure of enjoying the company of the representatives from companies and institutions like BIPA, Conrad Electronic, Greiner Packaging International, Josko Fenster und T\u00fcren, Kastner &amp; \u00d6hler, Lagerhaus, MyToys, Otto Group, Post E-Commerce, Schweighofer, Hartlauer, Silhouette International, SSI Sch\u00e4fer Shop \u00d6sterreich, TUI \u00d6sterreich, Universities of Applied Sciences Upper Austria, Universit\u00e4t Passau, Wein &amp; Co, Witt Gruppe, and many more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3946\" src=\"https:\/\/smarter-ecommerce.com\/blog\/de\/wp-content\/uploads\/2017\/10\/Markus-Markus-Parzer-Google-Austria-Foto-Credit-ms.foto_.group_.jpg\" alt=\"\" width=\"2000\" height=\"1335\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"great-experts\"><\/span>Great Experts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Some of the industry\u2019s finest minds held talks during the Great Day: <\/span><span style=\"font-weight: 400\">Nathalie Nahai (web psychologist and bestselling author), Reinhard Einwagner (smec), Evan Waters (Naspers), Markus Parzer (Google Austria), Cathrin Wagner (Google Ireland), Martin R\u00f6ttgerding (Bloofusion Germany), Frederick Vallaeys (Optmyzr), Alessander Argenti (TOMS Shoes), \u00a0Stefan Pravits (Salesforce), Verana Zuschnig (Bing Ads), Daniel Schellmann (Bing Ads) und Jan Radanitsch (smec). The event was moderated by Matt Van Wagner, president and founder of Find Me Faster.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3953\" src=\"https:\/\/smarter-ecommerce.com\/blog\/de\/wp-content\/uploads\/2017\/10\/LEN_3889.jpg\" alt=\"\" width=\"4059\" height=\"2710\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"great-topics\"><\/span>Great Topics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Content revolved around PPC Automation, AI, MA, SEA and SEM, with deep dives into topics such as Google AdWords und Google Shopping, plus AdWords Scripts, Quality Score best practices and text ad optimization. Also under the microscope: how our jobs will look like in the future after machines will have (almost) taken over the steering wheel. The agenda was composed of keynotes, talks, and presentations, spiced up with breakout sessions, networking, and a free PPC clinic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3950\" src=\"https:\/\/smarter-ecommerce.com\/blog\/de\/wp-content\/uploads\/2017\/10\/1g.jpg\" alt=\"\" width=\"4032\" height=\"3024\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"great-party\"><\/span>Great Party<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">In the evening, following the Great Day, we celebrated our 10-year anniversary together with all the attendees, clients, partners, employees and friends with a live concert from [dunkelbunt] and DJ Oliver David.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Great Day was a huge success and we would like to thank all the speakers and attendees for being a part of it. <\/span><span style=\"font-weight: 400\">It was a real pleasure having them with us, enjoying the talks and keynotes, the networking, the atmosphere and the afterparty. <\/span><span style=\"font-weight: 400\">It is them who really made this Great Day a great day and we appreciate it a lot that we had the opportunity to celebrate this special moment in our history together.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here you find the pictures:<\/span> <a href=\"https:\/\/photos.google.com\/share\/AF1QipPAFbHXbj2iXM_xjaDhTnfvtb0iDmBILqtEr5yK7ArNANrikhbQt231pPQfH5w7wA?key=WVJRN1hQYUJqbU9aRDdodzRNXzFqZ0YySEhpRVJ3\">Google Photos Gallery<\/a><\/p>\n<p><span style=\"font-weight: 400\">And in the next weeks, here you find <\/span><span style=\"font-weight: 400\">exclusive content with recaps and talk summaries, videos and clips and much more:<\/span>: <a href=\"http:\/\/www.greatday-event.com\">www.greatday-event.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; On 18 October 2017, we hosted the\u00a0Great Day for PPC Automation\u00a0in our new company headquarters at Tabakfabrik Linz. It was the first-of-its-kind-conference for online retailers, distributors, and ecommerce enthusiasts about the latest trends and upcoming innovations from the SEA, SEM, and Google universe \u2014 for example, how Artificial &#8230;<\/p>\n","protected":false},"author":47,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,433,438,432],"tags":[445,101,442,126,440,441,444,232,236,443,277,286],"class_list":["post-5222","post","type-post","status-publish","format-standard","hentry","category-events","category-great-day","category-news","category-smec","tag-bing-ads","tag-e-commerce","tag-gde17","tag-google","tag-great-day","tag-great-day-for-ppc-automation","tag-naspers","tag-ppc","tag-ppc-automation","tag-salesforce","tag-sea","tag-sem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Great Day for PPC Automation: E-commerce with Google, Naspers, Salesforce, Bing Ads, and many more - smec<\/title>\n<meta name=\"description\" content=\"On 18 October 2017, we hosted the\u00a0Great Day for PPC Automation\u00a0in our new company headquarters at Tabakfabrik Linz. 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It was the first-of-its-kind-conference for online retailers, distributors, and ecommerce enthusiasts about the latest trends and upcoming innovations from the SEA, SEM, and Google universe\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-23T11:02:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-19T14:59:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/de\/wp-content\/uploads\/2017\/10\/1.jpg\" \/>\n<meta name=\"author\" content=\"Dalibor Truhlar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dalibor Truhlar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\\\/\"},\"author\":{\"name\":\"Dalibor Truhlar\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/d95566f62a96dfd6c4a7253701f12e91\"},\"headline\":\"Great Day for PPC Automation: E-commerce with Google, Naspers, Salesforce, Bing Ads, and many more\",\"datePublished\":\"2017-10-23T11:02:05+00:00\",\"dateModified\":\"2019-12-19T14:59:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\\\/\"},\"wordCount\":472,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/1.jpg\",\"keywords\":[\"Bing Ads\",\"E-commerce\",\"gde17\",\"Google\",\"Great Day\",\"Great Day for PPC Automation\",\"Naspers\",\"PPC\",\"PPC Automation\",\"Salesforce\",\"SEA\",\"SEM\"],\"articleSection\":[\"Events\",\"Great Day\",\"News\",\"smec\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\\\/\",\"name\":\"Great Day for PPC Automation: E-commerce with Google, Naspers, Salesforce, Bing Ads, and many more - smec\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/great-day-ppc-automation-e-commerce-google-naspers-salesforce-bing-ads-many\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/de\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/1.jpg\",\"datePublished\":\"2017-10-23T11:02:05+00:00\",\"dateModified\":\"2019-12-19T14:59:51+00:00\",\"description\":\"On 18 October 2017, we hosted the\u00a0Great Day for PPC Automation\u00a0in our new company headquarters at Tabakfabrik Linz. 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