{"id":5321,"date":"2017-11-20T13:46:50","date_gmt":"2017-11-20T13:46:50","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=5321"},"modified":"2020-09-03T12:53:17","modified_gmt":"2020-09-03T12:53:17","slug":"successful-ecommerce-nathalie-nahai","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/successful-ecommerce-nathalie-nahai\/","title":{"rendered":"Great Day Recap: Nathalie Nahai \u2014 Psychological Principles of Successful Ecommerce"},"content":{"rendered":"

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Wondering what the 7 psychological principles of successful ecommerce are? In her keynote at the\u00a0Great Day for PPC Automation<\/a>, bestselling author Nathalie Nahai<\/a> offers expertise from her unique perspective as a web psychologist. Nathalie applies behavioral and cognitive insights relevant to marketers, demonstrating how humans can be both irrational and predictable creatures.<\/p>\n

Being aware of behavioral and psychological tendencies helps marketers to generate\u00a0successful ecommerce campaigns which are both persuasive and ethical. Here are Nathalie’s 7 principles:<\/p>\n

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  1. Endowed Progress<\/li>\n
  2. Sunk-Cost Fallacy<\/li>\n
  3. Appointment Dynamic<\/li>\n
  4. Cognitive Load<\/li>\n
  5. Processing Fluency<\/li>\n
  6. Hedonic Adaptation<\/li>\n
  7. Dopamine Loops<\/li>\n<\/ol>\n

    If these principles sound rather technical to you, they are \u2014 but Nathalie\u2019s command of the topic and her lucid presentation style make the concepts easy to comprehend.<\/p>\n

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    Table of Contents<\/p>\n<\/div>