{"id":5675,"date":"2018-08-29T11:03:50","date_gmt":"2018-08-29T11:03:50","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=5675"},"modified":"2018-08-29T11:05:52","modified_gmt":"2018-08-29T11:05:52","slug":"tag-manager-custom-tag-firing-schedule","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/tag-manager-custom-tag-firing-schedule\/","title":{"rendered":"Tag Manager: Custom Tag Firing Schedule"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Let\u2019s focus on a question that I\u2019ve been getting a lot lately: \u201cIs it possible to serve scheduled elements via Google Tag Manager?\u201d. The question actually has a simple answer: Yes, it\u2019s absolutely possible, the function is just a little bit hidden \u2013 or rather, not that well known. You can find it in your Tag Configuration under the Advanced Settings: simply check the box next to \u201cEnable custom tag firing schedule\u201d. For the Tag type, you can use \u201cAll pages\u201d or various target pages, depending on your needs.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5679\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-1-1024x676.png\" alt=\"Google Tag Manager 1\" width=\"1024\" height=\"676\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-1-1024x676.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-1-1024x676-300x198.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-1-1024x676-768x507.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: center;\"><em>A glimpse inside Google Tag Manager: how to activate the Custom Tag Firing Schedule<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>Custom Tag Firing Schedule: Usage<\/h3>\n<p>&nbsp;<\/p>\n<p>There numerous ways to deploy the Custom Tag Firing Schedule in practice: you could use this feature, for example, to control notifications around an upcoming page relaunch. The effort required is minimal and you don\u2019t need to involve a web developer to make changes in your html code or content management system.<\/p>\n<p>Another sample use case would be announcing that your online shop is temporarily unable to accept orders \u00a0This could be due to delays or outages from a payment provider, downtime in your own shop system, or because page loading time is unusually degraded. In painful cases like these, Tag Manager offers a fast solution.<\/p>\n<p>Beyond that, you can use the Custom Tag Firing Schedule to promote contests or sales in exchange for newsletter signups, or notify users of changes to your privacy policy. The applications are only limited by your imagination.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5678\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-3.png\" alt=\"Google Tag Manager 2\" width=\"1768\" height=\"478\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-3.png 1768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-3-300x81.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-3-768x208.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-3-1024x277.png 1024w\" sizes=\"auto, (max-width: 1768px) 100vw, 1768px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Script example for the displaying a banner when, for example, your shop cannot accept new orders.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Plus, the code can easily be tested via the Console directly: as you can see, there are numerous possibilities for setting up the \u201cfiring schedule\u201d \u2013 another reason to give Tag Manager a shot.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5677\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-1.png\" alt=\"Google Tag Manager 3\" width=\"3516\" height=\"1648\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-1.png 3516w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-1-300x141.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-1-768x360.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/image-1-1024x480.png 1024w\" sizes=\"auto, (max-width: 3516px) 100vw, 3516px\" \/><em>Information: No new orders can be processed at the moment<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3>Afterthought: Google Tag Manager rocks<\/h3>\n<p>&nbsp;<\/p>\n<p>Anyone who manages an app, website, or online shop knows the problem: everything\u2019s going fine \u2013 you have some visitors, your order processes and marketing activities seem to work, \u00a0BUT you\u2019re still missing this last push or fine-tuning that would take you to the next level. To find these crucial areas of improvement, tools like Google Analytics are key. However, these analytical tools have limited functions and you can eventually arrive at a point where you simply don\u2019t know what to do next. So, what can you do if you want to analyze specific clicks, individual customer journeys, or a broken stage in your gaming app?<\/p>\n<p>That\u2019s where the tag manager comes in \u2013 give it a shot.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Let\u2019s focus on a question that I\u2019ve been getting a lot lately: \u201cIs it possible to serve scheduled elements via Google Tag Manager?\u201d. The question actually has a simple answer: Yes, it\u2019s absolutely possible, the function is just a little bit hidden \u2013 or rather, not that well known. &#8230;<\/p>\n","protected":false},"author":52,"featured_media":5676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[345,4,435],"tags":[15,20,126,476,482,483],"class_list":["post-5675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-ecommerce","category-adwords-automation","tag-adwords","tag-analytics","tag-google","tag-google-ads","tag-tag-manager","tag-tags"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tag Manager: Custom Tag Firing Schedule - smec<\/title>\n<meta name=\"description\" content=\"Let\u2019s focus on a question that I\u2019ve been getting a lot lately: \u201cIs it possible to serve scheduled elements via Google Tag Manager?\u201d. The question actually has a simple answer: Yes, it\u2019s absolutely possible, the function is just a little bit hidden \u2013 or rather, not that well known.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/tag-manager-custom-tag-firing-schedule\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tag Manager: Custom Tag Firing Schedule\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s focus on a question that I\u2019ve been getting a lot lately: \u201cIs it possible to serve scheduled elements via Google Tag Manager?\u201d. The question actually has a simple answer: Yes, it\u2019s absolutely possible, the function is just a little bit hidden \u2013 or rather, not that well known.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/tag-manager-custom-tag-firing-schedule\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-29T11:03:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-29T11:05:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2018\/08\/White-2-2-2-Kopie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J\u00fcrgen Eppinger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00fcrgen Eppinger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/tag-manager-custom-tag-firing-schedule\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/tag-manager-custom-tag-firing-schedule\\\/\"},\"author\":{\"name\":\"J\u00fcrgen Eppinger\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/1c9777d5eabf6881b916353a2bd0b04d\"},\"headline\":\"Tag Manager: Custom Tag Firing Schedule\",\"datePublished\":\"2018-08-29T11:03:50+00:00\",\"dateModified\":\"2018-08-29T11:05:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/tag-manager-custom-tag-firing-schedule\\\/\"},\"wordCount\":454,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/tag-manager-custom-tag-firing-schedule\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/White-2-2-2-Kopie.jpg\",\"keywords\":[\"AdWords\",\"Analytics\",\"Google\",\"google ads\",\"Tag Manager\",\"Tags\"],\"articleSection\":[\"Analytics\",\"Ecommerce\",\"Google Ads Automation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/tag-manager-custom-tag-firing-schedule\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/tag-manager-custom-tag-firing-schedule\\\/\",\"name\":\"Tag Manager: Custom Tag Firing Schedule - smec\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/tag-manager-custom-tag-firing-schedule\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/tag-manager-custom-tag-firing-schedule\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/White-2-2-2-Kopie.jpg\",\"datePublished\":\"2018-08-29T11:03:50+00:00\",\"dateModified\":\"2018-08-29T11:05:52+00:00\",\"description\":\"Let\u2019s focus on a question that I\u2019ve been getting a lot lately: \u201cIs it possible to serve scheduled elements via Google Tag Manager?\u201d. 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