{"id":5910,"date":"2019-02-08T08:56:53","date_gmt":"2019-02-08T08:56:53","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=5910"},"modified":"2022-05-19T13:54:34","modified_gmt":"2022-05-19T13:54:34","slug":"sportsdeal-with-whoop-and-css-to-102-4-more-revenue","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/ecommerce\/sportsdeal-with-whoop-and-css-to-102-4-more-revenue\/","title":{"rendered":"SportsDeal: With Search Ad Automation and CSS to 102.4% more revenue"},"content":{"rendered":"

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Perfect alignment of CSS and GSE: how Norwegian retailer sportsdeal.no reported 102.4% higher sales figures using award-winning automation technology.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/h3>\n

\"sportsdeal<\/p>\n

sportsdeal.no<\/a>, part of the Norwegian retail chain \u201cSport 1\u201d with 190 outlets across the country, specializes in sporting goods, accessories and supplies. The online pure player is headquartered in Notodden near Oslo and mainly targets Norway. Their selling proposition: a large array of goods at unbeatable prices. However, Norway is no easy market for PPC managers<\/strong>. Not only does Norway face the highest average CPCs in the Nordics, Norway is also heavily targeted by importers and dropshippers (i.e. ecommerce companies), which leads to market activity and saturation levels that are surprisingly high for such a sparsely populated country.<\/strong><\/p>\n

Nevertheless, Google Shopping turned out to be a key channel for sportsdeal.no as it helps the family business advertise products to athletes, amateur players and sports enthusiasts alike. However, they struggled with allocating time and resources to their campaign efforts. That\u2019s why they initially opted for a very simple solution: one campaign with one ad group and bids for clusters of up to 180 products. The result? The team was not able to generate revenue beyond a certain point as the money earned through top performing products was quickly wasted on items that did not perform.<\/p>\n

What sportsdeal.no wished for was an increase in both campaign efficiency and traffic<\/strong> \u2014 goals that seemed to be miles away in 2017, despite their cooperation with one of Europe\u2019s largest price comparison platforms. Fed up with the tedious taskwork that is manual bid management, they decided to abandon the old account and to invest in an automation solution that would generate new Shopping campaigns and reliably translate the team\u2019s marketing strategies into perfect item bids.<\/p>\n

Being contacted by smec, I was curious right away. I’ve been in online marketing for 15+ years and have built many campaigns. I was actually thinking “there has to be someone who can do this automatically\u201d. So I jumped at the opportunity and have never looked back.<\/span><\/p><\/blockquote>\n

\u2013 Kenneth B\u00e5rdseng, Operations & marketing manager, sportsdeal.no<\/span><\/p>\n

The SportsDeal team understood perfectly well that machine learning technology<\/strong> would not threaten their jobs but would rather enhance their capabilities<\/strong> and help them generate performance uplifts with far fewer mouse clicks than ever before. All while keeping costs at a reasonable level. Nevertheless, in the end, it is not only about technology and numbers \u2014 it\u2019s also about human connections: the solution provider should offer support and care about their clients. In Smarter Ecommerce (smec)<\/a> they found the perfect match. Our customer-centric approach, along with our proven machine learning technology was reason enough for SportsDeal to venture forward and kickstart the implementation of Shopping Ad Automation<\/a> in early 2018.<\/p>\n

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