{"id":5968,"date":"2019-04-25T11:11:14","date_gmt":"2019-04-25T11:11:14","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=5968"},"modified":"2022-05-04T12:52:48","modified_gmt":"2022-05-04T12:52:48","slug":"smx-munich-recap-of-benchmarks-and-seasonalities","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/smx-munich-recap-of-benchmarks-and-seasonalities\/","title":{"rendered":"SMX Munich recap: of benchmarks and seasonalities"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>On April 2 and 3, marketing and ecommerce specialists met at the <em>International Congress Center Munich<\/em> for an online marketing conference that is known well beyond borders: the SMX Search Marketing Expo that takes place in multiple cities around the world \u2013 multiple times a year. SMX Munich started this year&#8217;s SMX conference series (next up will be SMX London).<\/p>\n<p>Organized by Rising Media, it is one of THE hot spots for SEA and SEO professionals in the German-speaking area. While their Game of Thrones theme definitely raised some eyebrows this year, first-class networking opportunities and an agenda filled with<strong> talks by international SEA, PPC, content, analytics and tech experts<\/strong> promised to make the trip worthwhile for all attendees \u2013 including Christian Scharm\u00fcller and Oliver Greifenstein, our PPC dream team \ud83d\ude09<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5979 size-large\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/smec-master-2018-2-1024x509.png\" alt=\"smx chris and oliver\" width=\"650\" height=\"323\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/smec-master-2018-2-1024x509.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/smec-master-2018-2-300x149.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/smec-master-2018-2-768x382.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/smec-master-2018-2-640x318.png 640w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/smec-master-2018-2.png 1898w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Well prepared for their presentations, they traveled to Munich, ready to share insights with the curious SMX crowd. Christian was the first to present. His topic? <strong>Benchmarks and insights from our work with 500+ Google Ads accounts<\/strong>. As a regular speaker at industry events (like SMX, SEAcamp or Hero Conf), it was definitely not the first time for many people to see him on stage. And like always, he was ready to deliver: based on the analysis of representative samples, he deduced valid <strong>benchmarks for text ads and Shopping ads<\/strong>, highlighting the <strong>impact of seasonalities and price comparison platforms<\/strong> on Google Ads campaigns.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"lyte-wrapper\" style=\"width:853px;max-width:100%;margin:5px;\"><div class=\"lyMe hidef\" id=\"WYL_esFMFvA8pUw\"><div id=\"lyte_esFMFvA8pUw\" data-src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FesFMFvA8pUw%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/esFMFvA8pUw\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FesFMFvA8pUw%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"853\" height=\"460\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:853px;margin:5px;\"><\/div><\/p>\n<p>&nbsp;<\/p>\n<p><strong>In specific, he dealt with the following questions:<\/strong><\/p>\n<ul>\n<li>Are text ads still worth an investment?<\/li>\n<li>Do search and shopping perform differently on query level?<\/li>\n<li>Which synergies are there between shopping and search?<\/li>\n<li>How does Black Friday perform compared to the whole holiday season?<\/li>\n<li>What is the impact of running CSS campaigns on the performance?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\">Christian always delivers. A pity he was cut off.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Unfortunately, the session was not long enough for all the information he had prepared and we had to skip the Q&amp;A. Therefore, if you have any questions while watching the video, feel free to reach out to Christian via email (christian.scharmueller@smarter-ecommerce.com).<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\">Interesting points and study cases.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>Meanwhile, <strong>Irene Ehrengruber, H\u00fcseyin G\u00fcrbey and Daniel Prillinger<\/strong> ensured that no questions were left unanswered at our smec booth \u2013 and there were more than enough questions as the topics <em>Google Shopping<\/em> and <em>PPC automation<\/em> continue to spark the interest of online marketers.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5972\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/SMX_smec_booth.jpeg\" alt=\"SMX_smec_booth\" width=\"3543\" height=\"2362\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/SMX_smec_booth.jpeg 3543w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/SMX_smec_booth-300x200.jpeg 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/SMX_smec_booth-768x512.jpeg 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/SMX_smec_booth-1024x683.jpeg 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/SMX_smec_booth-640x427.jpeg 640w\" sizes=\"auto, (max-width: 3543px) 100vw, 3543px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Smarter Ecommerce at SMX Munich (Credits: SMX)<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>But at some point even the toughest online marketers need a break \ud83d\ude09 Luckily we prepared something special for this year&#8217;s edition of SMX Munich: a <strong>lunch with top representatives<\/strong> of our industry. Taking place at the ICM, the lunch offered a nice break from the buzzing atmosphere in the expo hall and a chance to discuss (private and) professional topics \u2013 all while enjoying regional delicacies. Thanks to the organizers and everybody who joined us.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5973\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/VIP_lunch_G0A3131.jpg\" alt=\"SMX Munich 2019\" width=\"3543\" height=\"2362\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/VIP_lunch_G0A3131.jpg 3543w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/VIP_lunch_G0A3131-300x200.jpg 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/VIP_lunch_G0A3131-768x512.jpg 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/VIP_lunch_G0A3131-1024x683.jpg 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/VIP_lunch_G0A3131-640x427.jpg 640w\" sizes=\"auto, (max-width: 3543px) 100vw, 3543px\" \/><\/p>\n<p style=\"text-align: center;\"><em>VIP lunch at SMX Munich (Credits: SMX)<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>second day at SMX<\/strong> also offered some highlights: for us, it was definitely Oliver&#8217;s talk \ud83d\ude09 Even though he struggled with technical problems, he managed to excite his audience, offering them a glimpse into <strong>Google&#8217;s &#8216;black box&#8217;.<\/strong> For those of you who missed the talk and who speak German, we have good news: Oliver was able to present his talk at SEAcamp as well \u2013 <a href=\"https:\/\/smarter-ecommerce.com\/blog\/de\/google-ads\/seacamp-jena-google-ads-performance-benchmarks-und-einzigartigkeit-in-google-shopping\/\">here&#8217;s the recap (including a video)<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5981 size-full\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/gd-collage-strip.jpg\" alt=\"gd-collage-strip\" width=\"3840\" height=\"500\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/gd-collage-strip.jpg 3840w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/gd-collage-strip-300x39.jpg 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/gd-collage-strip-768x100.jpg 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/gd-collage-strip-1024x133.jpg 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/04\/gd-collage-strip-640x83.jpg 640w\" sizes=\"auto, (max-width: 3840px) 100vw, 3840px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>You did not have time to meet us at SMX Munich? Why not join us at the <a href=\"https:\/\/greatday-event.com\/\">Great Day for PPC Automation<\/a> \u2013 at our headquarters in Linz (Austria) on May 23. Join industry leaders like Thorsten Ahlers (Brille24), Polle van Elsacker (formerly Zalando), Patrick Chardon (Google), David Merrifield (RS Components), Thomas Wrobel (Trivago) and Sven Achterberg (OTTO) for an exciting day dedicated to empowering PPC managers. For more information and the complete line-up, visit <a href=\"https:\/\/greatday-event.com\/\">greatday-event.com<\/a>.<\/p>\n<p>We would be happy to welcome you in Linz on May 23.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known well beyond borders: the SMX Search Marketing Expo that takes place in multiple cities around the world \u2013 multiple times a year. SMX Munich started &#8230;<\/p>\n","protected":false},"author":23,"featured_media":5987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,434,438],"tags":[507,506,476,508,232,308],"class_list":["post-5968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-google-shopping","category-insights","category-news","tag-benchmarks","tag-conference","tag-google-ads","tag-munich","tag-ppc","tag-smx"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SMX Munich recap: of benchmarks and seasonalities - smec<\/title>\n<meta name=\"description\" content=\"On April 2 and 3, marketing and ecommerce specialists met at the International Congress Center Munich for an online marketing conference that is known well beyond borders: the SMX Search Marketing Expo. 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