{"id":6045,"date":"2019-06-18T13:09:49","date_gmt":"2019-06-18T13:09:49","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=6045"},"modified":"2022-05-05T14:56:30","modified_gmt":"2022-05-05T14:56:30","slug":"rooijmans-googles-ai-scripts-the-great-day-ppc-automation","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/","title":{"rendered":"\u201cKeeping an Eye on Google\u2019s AI Using Scripts\u201d with Nils Rooijmans @ the Great Day for PPC Automation"},"content":{"rendered":"\n<p>Self-proclaimed search marketing geek <a href=\"https:\/\/nilsrooijmans.com\/\">Nils Rooijmans<\/a> has 15+ years experience in the field and has helped over 100 companies increase their revenue and profits. His holistic approach to search, combined with his entrepreneurial know-how, his background in AI and his experience in building search engines and PPC platforms, is what distinguishes him from the rest. In his talk at the <a href=\"https:\/\/greatday-event.com\/\">Great Day for PPC Automation<\/a> he focused on automation through Google Ads scripts, describing his methodology for monitoring and analyzing the impact Google\u2019s recent AI push has had on advertisers. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/greatday-event.com\/2019\/talks\/rooijmans\/\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/J62tSWVPKKGkrsWSQ08ylLZ06Bj8EvOMA71cDD1skedXO2l-fpi_cIOTFn8Yxmi5SDomc3ckF54bNNez5btkrr3elRc73eKHzJ1AZWh_5vZlIp6nkDopl5fT_H73u73FyP5Pu0wZ\" alt=\"Click to watch Nils\u2019 talk\"\/><\/a><figcaption>Click to watch Nils&#8217; talk<\/figcaption><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#from-mobile-first-to-ai-first\" >From mobile first to AI first<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#enhanced-cpc\" >Enhanced CPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#close-variant-match\" >Close variant match<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#dynamic-search-ads\" >Dynamic Search Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#daily-budget-overdelivery\" >Daily budget overdelivery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#ad-suggestions\" >Ad suggestions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#responsive-search-ads\" >Responsive search ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#smart-display-shopping-campaigns\" >Smart Display &amp; Shopping campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#how-to-keep-an-eye-on-googles-ai\" >How to keep an eye on Google\u2019s AI<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-from-mobile-first-to-ai-first\"><span class=\"ez-toc-section\" id=\"from-mobile-first-to-ai-first\"><\/span>From mobile first to AI first<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since switching from mobile first to AI first in 2017, Google has been incorporating more and more AI-based methods into their applications. While this can be a good thing and allow advertisers to focus on other areas of their work rather than meticulously optimizing Google Ads accounts manually, it can also mean a loss of control. Nils recommends advertisers keep a close eye on new automation rules or methods that Google implements \u2013 sometimes only avoidable by actively opting out. Here, Nils highlights the possible friction between Google\u2019s goals and your \u2013 the advertiser\u2019s \u2013 goals. He then went through a number of ad types \/ account settings where Google relies on machine learning mechanisms and shares his learnings for each of them with the audience.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-enhanced-cpc\"><span class=\"ez-toc-section\" id=\"enhanced-cpc\"><\/span>Enhanced CPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/8FEAUrfiA84u7QwEMVGl9MLkgpQZzAZf-QfhXfF9Evt5rr7_mnwnSyasuLWKuNfO4WM03Dv_6SbeNMsOsngrYDNMlAbcA6xGJbYehG9fuSLBlorc3dK0QA6bdIrr8LLz2HU_SNNb\" alt=\"Google removes the bid cap on ECPC\"\/><figcaption>Google removes the bid cap on ECPC<\/figcaption><\/figure>\n\n\n\n<p>In June 2017, Google removed the bid cap on Enhanced CPC (ECPC), but promised to keep average CPC below max. CPC over time. Nils decided to take a closer look at that statement. While from a superficial look at campaigns this seemed to hold true, he found that on a more granular level, looking at certain search terms, the average CPC was at times as much as four times higher than the set max. CPC. He decided to write a monitoring script that would find out <em>how many times<\/em> this happens in your account.<br><\/p>\n\n\n\n<p>He also advises to uncheck Google\u2019s default settings when creating a new campaign:<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/2EnF0nzRUITKco98ReQzd2gj6-vF0WaGVLQej5fMi-6UmldnwJ7vOL0eoT4dsLsC9OF1Y5ZMVy4rQW0xvLQDUeT9LNVT1ueSyc7giyr7azODWrt2s3lPOzXP8ZoxlHMlfXLaxSFw\" alt=\"\"\/><figcaption>Bidding default settings<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-close-variant-match\"><span class=\"ez-toc-section\" id=\"close-variant-match\"><\/span>Close variant match<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 2018, Google expanded its close variant match to now also include search intent. While there are examples of this working in principle (e.g. in a search for a specific company that had recently been renamed the new brand keyword matched the old brand keyword) Nils himself noticed that many times with close variants, keywords had a high CTR but a bad CR. He <a href=\"https:\/\/nilsrooijmans.com\/effortlessly-monitor-close-variants-with-this-google-ads-script\/\">built a script<\/a> that will check all exact match keywords for close variants and will report the percentage of impressions per keyword that are matched by close variants, as well as the number of close variant search terms. It will compare cost per conversion and alert the advertiser if the difference goes beyond a certain threshold. &nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dynamic-search-ads\"><span class=\"ez-toc-section\" id=\"dynamic-search-ads\"><\/span>Dynamic Search Ads <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>When running DSAs, one month in Nils noticed a sudden increase in impressions and clicks despite not &nbsp;having made any changes to the campaign \u2013 no bid changes, no targeting changes. He <a href=\"https:\/\/nilsrooijmans.com\/effortlessly-monitor-close-variants-with-this-google-ads-script\/\">wrote a script<\/a> that monitors daily impressions and clicks of DSA campaigns, logs them in a Google Sheet and alerts the user in case a significant decrease or increase occurs.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-daily-budget-overdelivery\"><span class=\"ez-toc-section\" id=\"daily-budget-overdelivery\"><\/span>Daily budget overdelivery<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/miUMYz8cFr89NBjy6S7AJHMwt3sbx49PcA_DAzDJC6oxNV87Tsx96Uy22RaGA54qeKhko4Xkqp4CDgS_lrVmuqW0nNnjAc-7XAyupOyVLRnoaOSRcjdqlWGoUJQ8ItSDE-jHADgK\" alt=\"\"\/><figcaption>Google&#8217;s changes to the daily budget setting<\/figcaption><\/figure>\n\n\n\n<p>In 2017, Google implemented a change that meant that on days with lots of high quality traffic, advertisers\u2019 costs could be up to twice as much as their daily budget to help them reach their goals (Google later changed this phrase to just say \u201chigh traffic\u201d, deleting the quality part from it.)<br><\/p>\n\n\n\n<p>Again, Nils found that this was not ideal for every advertiser and decided to monitor the effects using a script that compared yesterday\u2019s actual spend with the budget set. He observed that most overdeliveries happen at the start and at the end of the month. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ad-suggestions\"><span class=\"ez-toc-section\" id=\"ad-suggestions\"><\/span>Ad suggestions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With ad suggestions, Google will create ads for you and, unless rejected within 14 days by you, the advertiser, adds them to your account. When analyzing their performance, Nils cites Brad Geddes who discovered in a trend analysis that overall CTR and CR are typically lower for that ad type, while CPA tends to be higher than for the advertiser\u2019s own ads.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/CVFEhc-mGomU93GmQ-saZN7pXKta6oyQb8s-G6zjVTzKkqYObCcXNa-g120VSD1CLobNWdQnj3JGcx5JvBBc2nRcZbjST06bmsFAZSqdmwcigJVRMWoeS7TNeScv3qfqBq0G3FIN\" alt=\"\"\/><figcaption>Settings for ad suggestions<\/figcaption><\/figure>\n\n\n\n<p>By default, these are enabled automatically. However, this setting can be turned off \u2013 Google will then no longer automatically add their own suggestions to your campaigns. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-responsive-search-ads\"><span class=\"ez-toc-section\" id=\"responsive-search-ads\"><\/span>Responsive search ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Responsive search ads are an ad type that appears like regular ETAs but actually rely on a machine learning algorithm to figure out the best possible ad copy combination, choosing out of a variety of headlines and description lines. Again Nils cites Brad Geddes, who found that \u201cif you are focused on getting converting traffic from your keywords, then ETAs generally win.\u201d<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-smart-display-shopping-campaigns\"><span class=\"ez-toc-section\" id=\"smart-display-shopping-campaigns\"><\/span>Smart Display &amp; Shopping campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With Smart Display campaigns, the advertiser enters a few basic settings, supplies ad components, and Google will then take care of the rest automatically \u2013 building the ad, targeting, and bidding. Nils recommends monitoring placements \u2013 he also wrote a script that will exclude bad placements at the account level. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/il2egKKVpU4EWcCdy1MLNc3IApFoktf3rdKwmr6LnJcRrKH094eobqq8Yx5XhiwzjdhUGXh2kkRvhu05RiPIldkRmc00_T0dXs50sqJGjDzfY75rPoxnGbnZ39xV1226HPdLY9mW\" alt=\"\"\/><figcaption>Monitoring placements for Smart Display campaigns<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-keep-an-eye-on-google-s-ai\"><span class=\"ez-toc-section\" id=\"how-to-keep-an-eye-on-googles-ai\"><\/span>How to keep an eye on Google\u2019s AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To sum up, Nils said that of course none of this means that we should not rely on Google\u2019s AI at all. But his general advise is to<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Stay curious<\/li><li>Test, test, test and really dive into the data <\/li><li>Implement manual checks &amp; scripts<\/li><li>Check to make sure your PPC team is aware of what Google is doing <\/li><li>Push back against things you really disapprove of &nbsp;(the community of advertisers can\u2019t be ignored)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Self-proclaimed search marketing geek Nils Rooijmans has 15+ years experience in the field and has helped over 100 companies increase their revenue and profits. His holistic approach to search, combined with his entrepreneurial know-how, his background in AI and his experience in building search engines and PPC platforms, is what &#8230;<\/p>\n","protected":false},"author":4,"featured_media":6048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[435,433],"tags":[515,516,513,510,511,512,441,232,474,514],"class_list":["post-6045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-automation","category-great-day","tag-ad-suggestions","tag-dynamic-search-ads","tag-ecpc","tag-gde19","tag-google-ads-scripts","tag-google-ai","tag-great-day-for-ppc-automation","tag-ppc","tag-responsive-search-ads","tag-smart-display"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Keeping an Eye on Google&#039;s AI | Nils Rooijmans | smec Blog<\/title>\n<meta name=\"description\" content=\"In his talk at the Great Day for PPC Automation Nils Rooijmans focused keeping an eye on Google&#039;s AI through Google Ads scripts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cKeeping an Eye on Google\u2019s AI Using Scripts\u201d with Nils Rooijmans @ the Great Day for PPC Automation\" \/>\n<meta property=\"og:description\" content=\"In his talk at the Great Day for PPC Automation Nils Rooijmans focused keeping an eye on Google&#039;s AI through Google Ads scripts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-18T13:09:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-05T14:56:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/06\/IMG_6970-2-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michaela Scharrer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michaela Scharrer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\\\/\"},\"author\":{\"name\":\"Michaela Scharrer\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/c407b800be85da6c74eb8be0bc76d86a\"},\"headline\":\"\u201cKeeping an Eye on Google\u2019s AI Using Scripts\u201d with Nils Rooijmans @ the Great Day for PPC Automation\",\"datePublished\":\"2019-06-18T13:09:49+00:00\",\"dateModified\":\"2022-05-05T14:56:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\\\/\"},\"wordCount\":960,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/IMG_6970-2.jpg\",\"keywords\":[\"Ad suggestions\",\"dynamic search ads\",\"ECPC\",\"gde19\",\"Google Ads scripts\",\"Google AI\",\"Great Day for PPC Automation\",\"PPC\",\"responsive search ads\",\"Smart Display\"],\"articleSection\":[\"Google Ads Automation\",\"Great Day\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\\\/\",\"name\":\"Keeping an Eye on Google's AI | Nils Rooijmans | smec Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/IMG_6970-2.jpg\",\"datePublished\":\"2019-06-18T13:09:49+00:00\",\"dateModified\":\"2022-05-05T14:56:30+00:00\",\"description\":\"In his talk at the Great Day for PPC Automation Nils Rooijmans focused keeping an eye on Google's AI through Google Ads scripts.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/IMG_6970-2.jpg\",\"contentUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/IMG_6970-2.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/adwords-automation\\\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cKeeping an Eye on Google\u2019s AI Using Scripts\u201d with Nils Rooijmans @ the Great Day for PPC Automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/\",\"name\":\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\",\"description\":\"smec - Smarter Ecommerce\",\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\",\"name\":\"smec - Smarter Ecommerce\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/smec-company-logo.png\",\"contentUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/smec-company-logo.png\",\"width\":500,\"height\":389,\"caption\":\"smec - Smarter Ecommerce\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SmarterEcommerce\",\"https:\\\/\\\/x.com\\\/smec\",\"https:\\\/\\\/www.instagram.com\\\/smarterecommerce\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/smarter-ecommerce-gmbh\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCgEKAonH-2IoV2fIDyCJFMA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/c407b800be85da6c74eb8be0bc76d86a\",\"name\":\"Michaela Scharrer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c26a7b4f576232249ada5e023c447865af8d6c6fa6661608a42629c0d5f7a5a5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c26a7b4f576232249ada5e023c447865af8d6c6fa6661608a42629c0d5f7a5a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c26a7b4f576232249ada5e023c447865af8d6c6fa6661608a42629c0d5f7a5a5?s=96&d=mm&r=g\",\"caption\":\"Michaela Scharrer\"},\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/author\\\/scharrer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Keeping an Eye on Google's AI | Nils Rooijmans | smec Blog","description":"In his talk at the Great Day for PPC Automation Nils Rooijmans focused keeping an eye on Google's AI through Google Ads scripts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/","og_locale":"en_US","og_type":"article","og_title":"\u201cKeeping an Eye on Google\u2019s AI Using Scripts\u201d with Nils Rooijmans @ the Great Day for PPC Automation","og_description":"In his talk at the Great Day for PPC Automation Nils Rooijmans focused keeping an eye on Google's AI through Google Ads scripts.","og_url":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/","og_site_name":"smec Blog | Follow current Ecommerce News, Trends &amp; Insights","article_publisher":"https:\/\/www.facebook.com\/SmarterEcommerce","article_published_time":"2019-06-18T13:09:49+00:00","article_modified_time":"2022-05-05T14:56:30+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/06\/IMG_6970-2-1024x576.jpg","type":"image\/jpeg"}],"author":"Michaela Scharrer","twitter_card":"summary_large_image","twitter_creator":"@smec","twitter_site":"@smec","twitter_misc":{"Written by":"Michaela Scharrer","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#article","isPartOf":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/"},"author":{"name":"Michaela Scharrer","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/person\/c407b800be85da6c74eb8be0bc76d86a"},"headline":"\u201cKeeping an Eye on Google\u2019s AI Using Scripts\u201d with Nils Rooijmans @ the Great Day for PPC Automation","datePublished":"2019-06-18T13:09:49+00:00","dateModified":"2022-05-05T14:56:30+00:00","mainEntityOfPage":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/"},"wordCount":960,"publisher":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#organization"},"image":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/06\/IMG_6970-2.jpg","keywords":["Ad suggestions","dynamic search ads","ECPC","gde19","Google Ads scripts","Google AI","Great Day for PPC Automation","PPC","responsive search ads","Smart Display"],"articleSection":["Google Ads Automation","Great Day"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/","name":"Keeping an Eye on Google's AI | Nils Rooijmans | smec Blog","isPartOf":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#primaryimage"},"image":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#primaryimage"},"thumbnailUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/06\/IMG_6970-2.jpg","datePublished":"2019-06-18T13:09:49+00:00","dateModified":"2022-05-05T14:56:30+00:00","description":"In his talk at the Great Day for PPC Automation Nils Rooijmans focused keeping an eye on Google's AI through Google Ads scripts.","breadcrumb":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#primaryimage","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/06\/IMG_6970-2.jpg","contentUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/06\/IMG_6970-2.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/adwords-automation\/rooijmans-googles-ai-scripts-the-great-day-ppc-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smarter-ecommerce.com\/blog\/en\/"},{"@type":"ListItem","position":2,"name":"\u201cKeeping an Eye on Google\u2019s AI Using Scripts\u201d with Nils Rooijmans @ the Great Day for PPC Automation"}]},{"@type":"WebSite","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#website","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/","name":"smec Blog | Follow current Ecommerce News, Trends &amp; Insights","description":"smec - Smarter Ecommerce","publisher":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smarter-ecommerce.com\/blog\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#organization","name":"smec - Smarter Ecommerce","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/logo\/image\/","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/smec-company-logo.png","contentUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/smec-company-logo.png","width":500,"height":389,"caption":"smec - Smarter Ecommerce"},"image":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmarterEcommerce","https:\/\/x.com\/smec","https:\/\/www.instagram.com\/smarterecommerce\/","https:\/\/www.linkedin.com\/company\/smarter-ecommerce-gmbh","https:\/\/www.youtube.com\/channel\/UCgEKAonH-2IoV2fIDyCJFMA"]},{"@type":"Person","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/person\/c407b800be85da6c74eb8be0bc76d86a","name":"Michaela Scharrer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c26a7b4f576232249ada5e023c447865af8d6c6fa6661608a42629c0d5f7a5a5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c26a7b4f576232249ada5e023c447865af8d6c6fa6661608a42629c0d5f7a5a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c26a7b4f576232249ada5e023c447865af8d6c6fa6661608a42629c0d5f7a5a5?s=96&d=mm&r=g","caption":"Michaela Scharrer"},"url":"https:\/\/smarter-ecommerce.com\/blog\/en\/author\/scharrer\/"}]}},"_links":{"self":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=6045"}],"version-history":[{"count":7,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6045\/revisions"}],"predecessor-version":[{"id":9191,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6045\/revisions\/9191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/media\/6048"}],"wp:attachment":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=6045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=6045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=6045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}