{"id":620,"date":"2015-08-21T08:08:53","date_gmt":"2015-08-21T08:08:53","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=620"},"modified":"2019-12-19T14:29:55","modified_gmt":"2019-12-19T14:29:55","slug":"live-webinar-5-next-level-google-shopping-strategies","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/live-webinar-5-next-level-google-shopping-strategies\/","title":{"rendered":"Live-Webinar: 5 Next Level Google Shopping Strategies"},"content":{"rendered":"<p>Google Shopping has become an important advertising channel for many retailers and Google is constantly increasing the number of available features and possibilities. But even experienced PPC managers may not be aware of every little tweak to boost their campaigns performance.<\/p>\n<p><!--more--><\/p>\n<p>In this webinar, Fred Vallaeys (<a href=\"http:\/\/www.optmyzr.com\/\">Optmyzr<\/a>) and Reinhard Einwagner (<a href=\"https:\/\/whoopapp.com\">Whoop!<\/a>) will go into detail about<\/p>\n<ul>\n<li>campaign structure &#8211; ad groups vs. product groups<\/li>\n<li>getting the most out of Google Shopping reports<\/li>\n<li>bidding strategies &#8211; the new bid strategies released by Google<\/li>\n<li>synergies with text ads<\/li>\n<li>advanced use of custom labels<\/li>\n<\/ul>\n<p>Join us next week to\u00a0gain new Google Shopping insights\u00a0and ask us anything you want to know about optimizing your campaigns! <\/p>\n<h1>Details<\/h1>\n<p><strong>Day &amp; time<\/strong>: August 26th, 9 AM PST (West Coast USA) \/ 6 PM ECT (Central Europe)<br \/>\n<strong>Duration<\/strong>: 1 hour (50 minutes speaking time, 10 minutes Q&amp;A)<br \/>\n<strong>How to attend<\/strong>: we use GoToWebinar for our webinars &#8211; you will find everything you need to know about connecting to the webinar in your confirmation e-mail<\/p>\n<p>This webinar is presented by:<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-21-at-9.34.06-AM.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-621\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-21-at-9.34.06-AM.png\" alt=\"Screen Shot 2015-08-21 at 9.34.06 AM\" width=\"390\" height=\"269\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Shopping has become an important advertising channel for many retailers and Google is constantly increasing the number of available features and possibilities. But even experienced PPC managers may not be aware of every little tweak to boost their campaigns performance.<\/p>\n","protected":false},"author":4,"featured_media":621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,438],"tags":[13,43,54,75,143,232,251,318,334],"class_list":["post-620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-google-shopping","category-news","tag-ad-groups","tag-bidding-strategies","tag-campaign-structure","tag-custom-labels","tag-google-shopping","tag-ppc","tag-product-groups","tag-text-ads","tag-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Live-Webinar: 5 Next Level Google Shopping Strategies - smec<\/title>\n<meta name=\"description\" content=\"Google Shopping has become an important advertising channel for many retailers and Google is constantly increasing the number of available features and possibilities. But even experienced PPC managers may not be aware of every little tweak to boost their campaigns performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/live-webinar-5-next-level-google-shopping-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live-Webinar: 5 Next Level Google Shopping Strategies\" \/>\n<meta property=\"og:description\" content=\"Google Shopping has become an important advertising channel for many retailers and Google is constantly increasing the number of available features and possibilities. But even experienced PPC managers may not be aware of every little tweak to boost their campaigns performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/live-webinar-5-next-level-google-shopping-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-21T08:08:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-19T14:29:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-21-at-9.34.06-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"390\" \/>\n\t<meta property=\"og:image:height\" content=\"269\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michaela Scharrer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michaela Scharrer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/live-webinar-5-next-level-google-shopping-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/live-webinar-5-next-level-google-shopping-strategies\\\/\"},\"author\":{\"name\":\"Michaela Scharrer\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/c407b800be85da6c74eb8be0bc76d86a\"},\"headline\":\"Live-Webinar: 5 Next Level Google Shopping Strategies\",\"datePublished\":\"2015-08-21T08:08:53+00:00\",\"dateModified\":\"2019-12-19T14:29:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/live-webinar-5-next-level-google-shopping-strategies\\\/\"},\"wordCount\":175,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/live-webinar-5-next-level-google-shopping-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/Screen-Shot-2015-08-21-at-9.34.06-AM.png\",\"keywords\":[\"ad groups\",\"bidding strategies\",\"campaign structure\",\"custom labels\",\"Google Shopping\",\"PPC\",\"product groups\",\"text ads\",\"webinar\"],\"articleSection\":[\"Events\",\"Google Shopping\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/live-webinar-5-next-level-google-shopping-strategies\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/live-webinar-5-next-level-google-shopping-strategies\\\/\",\"name\":\"Live-Webinar: 5 Next Level Google Shopping Strategies - smec\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/live-webinar-5-next-level-google-shopping-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/live-webinar-5-next-level-google-shopping-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2015\\\/08\\\/Screen-Shot-2015-08-21-at-9.34.06-AM.png\",\"datePublished\":\"2015-08-21T08:08:53+00:00\",\"dateModified\":\"2019-12-19T14:29:55+00:00\",\"description\":\"Google Shopping has become an important advertising channel for many retailers and Google is constantly increasing the number of available features and possibilities. 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