{"id":628,"date":"2015-08-25T12:52:03","date_gmt":"2015-08-25T12:52:03","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=628"},"modified":"2019-12-19T14:30:43","modified_gmt":"2019-12-19T14:30:43","slug":"weather-influences-google-shopping-purchasing-behavior","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/data-science\/weather-influences-google-shopping-purchasing-behavior\/","title":{"rendered":"How Weather Influences The Conversion Rate And Google Shopping Purchasing Behavior"},"content":{"rendered":"<p>Data science is not only a discipline for\u00a0analytics, it is also extremely useful for search engine advertising. Just check out the following example how data science can support your PPC strategy. \u00a0As we are trying to put a lot of data science knowledge in our latest Google shopping bid automation product Whoop!<!--more-->, we are exploring different features of any kind.<br \/>\nAccording to recent research studies, weather may have at least some impact on human decisions and behavior.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Too long, didn\u2019t read version:<\/strong><\/p>\n<p><strong>\u2022 The Whoop data science team found interesting weather patterns across customer data.<\/strong><br \/>\n<strong> \u2022 Cloud cover correlates with conversion rate, the cloudier the sky, the more the decrease of the conversion rate.<\/strong><br \/>\n<strong> \u2022 Device depending patterns showed increasing conversion rates during heat waves only on personal computers.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The variety of weather correlated research studies contains stock market on Wall Street\u00b9 as well as college admission in the United States\u00b2. Closer to our online shopping environment is weather effect on car purchases\u00b3, which reported about correlations between the share of convertibles on car sales and temperature on the day of purchase. While it was expectable that the share of sold convertibles increases with temperature, they also found out that the return rate for this cars increased significant. Thus, long term decisions are influenced by projection bias.<\/p>\n<p>Time to take a look on these interesting weather features for the \u201cWhoop!\u201d data science team! This blog post focuses on cloud cover and very hot days during heat wave periods:<\/p>\n<p>&nbsp;<\/p>\n<h2>The Top-5 list of real weather data<\/h2>\n<p>This is our Top-5 list of real data weather insights this summer.<\/p>\n<p>&nbsp;<\/p>\n<h3>1. There is a correlation between conversion rate and cloud cover. The cloudier the sky, the more decreases the conversion rate.<\/h3>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/weather-and-conversion-rates.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-635\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/weather-and-conversion-rates-1024x576.png\" alt=\"weather and conversion rates\" width=\"648\" height=\"365\" \/><\/a><\/p>\n<h3><\/h3>\n<h3>2. From all analyzed brands across our customers, \u201cLego\u201d was sold most on the sunniest days (smallest cloud cover average).<\/h3>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/Lego-brick.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-631 size-medium\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/Lego-brick-300x300.png\" alt=\"Lego brick\" width=\"300\" height=\"300\" \/><\/a><\/p>\n<h3><\/h3>\n<h3>3. The highest conversion rates came from personal computers, followed by tablets and mobile devices. This pattern does not change during heat waves but the conversion rate for computers increased during hot periods.<\/h3>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/temperatures-and-conversion-rates.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-632\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/temperatures-and-conversion-rates-1024x576.png\" alt=\"temperatures and conversion rates\" width=\"648\" height=\"365\" \/><\/a><\/p>\n<h3><\/h3>\n<h3>4. In Germany, a whooping 36% of the analyzed 91 days were hot days over 30\u00b0C \/ 86\u00b0F. The next heat wave is coming soon!<\/h3>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/temperatures-google-shopping.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-634\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/temperatures-google-shopping-1024x576.png\" alt=\"temperatures google shopping\" width=\"648\" height=\"365\" \/><\/a><\/p>\n<h3><\/h3>\n<h3>5. This is why across our European customers, more than 85 % of cooling fans were sold on hot days with temperatures above 30\u00b0 Celsius.<\/h3>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/temperatures-fan.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-633 size-medium\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/08\/temperatures-fan-300x300.png\" alt=\"temperatures fan\" width=\"300\" height=\"300\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>We implemented these insights already in <a href=\"https:\/\/whoopapp.com\" target=\"_blank\" rel=\"noopener noreferrer\">Whoop!<\/a>, stay tuned for more interesting facts from our data science department.<\/p>\n<p>If you&#8217;re interested in more details and insights, you should join our free webinar tomorrow (August 26 2015) with <a href=\"https:\/\/twitter.com\/einwagner\" target=\"_blank\" rel=\"noopener noreferrer\">Reinhard Einwagner<\/a> Product Manager of <a href=\"https:\/\/whoopapp.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Whoop!<\/a>\u00a0&amp;\u00a0Google Shopping Expert and our friend <a href=\"https:\/\/twitter.com\/siliconvallaeys\" target=\"_blank\" rel=\"noopener noreferrer\">Frederick Vallaeys<\/a> (CEO of\u00a0<a href=\"http:\/\/www.optmyzr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">optmyzr.com<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>References:<\/strong><br \/>\n<em>1) Undergraduate Economic Review Volume 7 | Issue 1 Article 19 \/ 2011 \/ Reassessment of the Weather Effect: Stock Prices and Wall Street Weather \/ Mitra Akhtari \/ University of California, Berkeley<\/em><br \/>\n<em> 2) Journal of Behavioral Decision Making \/ Clouds Make Nerds Look Good: Field Evidence of the Impact of Incidental Factors on Decision Making \/ Uri Simonsohn \/ TheWharton School-University of Pennsylvania, Pennsylvania<\/em><br \/>\n<em> 3) The Quarterly Journal of Economics (2015), 371\u2013414 \/ The psychological Effect of Weather on Car Purchases \/ Meghan R. Busse et al<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data science is not only a discipline for\u00a0analytics, it is also extremely useful for search engine advertising. Just check out the following example how data science can support your PPC strategy. \u00a0As we are trying to put a lot of data science knowledge in our latest Google shopping bid automation &#8230;<\/p>\n","protected":false},"author":8,"featured_media":635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,7],"tags":[59,76,83,143,232],"class_list":["post-628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-science","category-google-shopping","tag-conversion-rate","tag-customer-data","tag-data-science","tag-google-shopping","tag-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Weather Influences The Conversion Rate And Google Shopping Purchasing Behavior - smec<\/title>\n<meta name=\"description\" content=\"Data science is not only a discipline for\u00a0analytics, it is also extremely useful for search engine advertising. 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