{"id":6598,"date":"2019-11-20T12:54:25","date_gmt":"2019-11-20T12:54:25","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=6598"},"modified":"2020-07-22T07:00:36","modified_gmt":"2020-07-22T07:00:36","slug":"abs-enhancements-just-in-time-for-the-holiday-season","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/inside-whoop\/abs-enhancements-just-in-time-for-the-holiday-season\/","title":{"rendered":"Enhanced ABS for your Shopping strategies \u2013 and more to come!"},"content":{"rendered":"\n<p>Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more flexibility, and new capabilities. Most importantly, you remain in full control of your custom Shopping strategies.<\/p>\n\n\n\n<p>If you don&#8217;t know, ABS is a powerful rule-based Whoop! feature set that allows you to set specific goals and bidding behaviors for individual products or groups of products in your Shopping campaigns. So while Whoop! can already set product-level bids per target country, device, and query, using ABS lets you additionally cluster product groups \u2013 for example by margin, return rate, promotion, brand + category, topsellers, seasonality, product lifecycle, pricing competitiveness, stock level, shipping class, or any business logic you desire. <\/p>\n\n\n\n<p>Over the next weeks and months, we\u2019ll start to roll out valuable improvements to this flagship feature, beginning now \u2013 just in time for the upcoming holiday season. So let\u2019s get down to business and have a look at what awaits you.<br><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/inside-whoop\/abs-enhancements-just-in-time-for-the-holiday-season\/#enhanced-abs-features-in-whoop\" >Enhanced ABS features in Whoop!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/inside-whoop\/abs-enhancements-just-in-time-for-the-holiday-season\/#new-features\" >New features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/inside-whoop\/abs-enhancements-just-in-time-for-the-holiday-season\/#up-next\" >Up Next<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/inside-whoop\/abs-enhancements-just-in-time-for-the-holiday-season\/#future-outlook\" >Future Outlook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/inside-whoop\/abs-enhancements-just-in-time-for-the-holiday-season\/#how-to-get-started\" >How to get started<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"enhanced-abs-features-in-whoop\"><\/span><strong>Enhanced ABS features in Whoop!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ever since we launched Advanced Bid Strategies, the reception has been really positive, and we\u2019ve received tons of new ideas from the community of Whoop! users \u2013 thank you for that. Now, based on your feedback, we\u2019re developing this flagship feature even further in order to bring the effectiveness of your ABS to new heights. We don\u2019t want to keep you guessing, so here is the first feature set which is now live, plus a view of what\u2019s coming next.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"new-features\"><\/span><br><strong>N<\/strong>ew features<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">ABS Scheduling<\/h3>\n\n\n\n<p>What\u2019s changing:<\/p>\n\n\n\n<p>Now you are able to schedule specific start and stop times for your ABS all the way down to an hourly basis.&nbsp;<br><\/p>\n\n\n\n<p>Who benefits:<\/p>\n\n\n\n<p>All brands and retailers with<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>highly seasonal items for sale (e.g. home &amp; garden, sporting goods, etc)<\/li><li>a trend-driven or rapidly cycling assortment (e.g. fashion, books &amp; media, etc)&nbsp;<\/li><li>heavy use of stock promotions or holiday promotions (i.e. product launches, vendor promotions, weekend sales, clearance sales, Black Friday, Free Shipping Day, etc)<\/li><li>product strategies that vary during the week (e.g. B2B merchants or B2B\/B2C hybrid merchants)&nbsp;<\/li><\/ul>\n\n\n\n<p>How it helps:<\/p>\n\n\n\n<p>The result is no more hectic, last-minute updates in order to be ready for a specific promotional or strategic initiative. Just set your ABS in advance and trigger them with the date and hour of your choosing. Another advantage of using this ABS enhancement is that your scheduled ABS will be executed with top priority, so you don&#8217;t need to worry if a product is participating in multiple strategies.<\/p>\n\n\n\n<p>For example, a Consumer Electronics merchant might choose to support new inventory going live in their webshop on Monday morning with an aggressive bidding strategy to drive awareness. They might also push compatible accessories more aggressively, then let all these products automatically return to their normal strategy after the launch phase ends.<\/p>\n\n\n\n<p>A Sporting Goods brand might choose to push certain products based on the schedule of matches that are likely to drive search interest, and can now seamlessly pivot between strategies with scheduling.<\/p>\n\n\n\n<p>For business critical periods like the holiday peaks, you can create one set of product strategies for Black Friday,&nbsp; switch them off for the weekend, and turn on a different set of strategies for Cyber Monday \u2013 all fully automated.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/11\/ABS3-1-1024x499.jpg\" alt=\"ABS scheduling: view on the UI\" class=\"wp-image-6606\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/11\/ABS3-1-1024x499.jpg 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/11\/ABS3-1-300x146.jpg 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/11\/ABS3-1-768x374.jpg 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2019\/11\/ABS3-1-640x312.jpg 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>ABS scheduling<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ABS performance report<\/h3>\n\n\n\n<p>What&#8217;s changing:<\/p>\n\n\n\n<p>Now, your Advanced Bid Strategies can be exported as a .csv file for further reporting and analysis.<br><\/p>\n\n\n\n<p>Who benefits:<\/p>\n\n\n\n<p>All ABS users, especially those who want to gain a deeper understanding of the business impact of their strategies or who need to offer additional reporting within their organization.<br><\/p>\n\n\n\n<p>How it helps:<\/p>\n\n\n\n<p>For data junkies, this is the perfect way to hand off your Whoop! ABS data for a deep dive.<\/p>\n\n\n\n<p>For example, a retailer with diverse ABS for different brands and product types could previously select from <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/data-science\/whoop-offers-custom-metrics\/\">numerous custom metrics<\/a> and view these per ABS, but they couldn&#8217;t necessarily get a more advanced picture. Now they can hand their data to Google Sheets, Microsoft Excel, or whatever their preferred tool is for sheets, charts, dashboarding, or business intelligence. Then they can handle this data however suits their workflow for identifying impact.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"up-next\"><\/span><strong>Up Next<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Search bar<\/h3>\n\n\n\n<p>What\u2019s changing:&nbsp;<\/p>\n\n\n\n<p>To facilitate a quick and easy searching when it comes to your ABS, we are integrating a new search bar which allows you to look for specific ABS in your account.<br><\/p>\n\n\n\n<p>Who benefits:<\/p>\n\n\n\n<p>All Whoop! users can benefit from ABS search functionality, but especially users who have a lot of advanced bid strategies in place. There are some ambitious Whoop! accounts with more than 200 strategies.<br><\/p>\n\n\n\n<p>How it helps:<\/p>\n\n\n\n<p>You can quickly locate a specific strategy (or strategies) based on terms from the name of a strategy, or from the goals of a strategy.<\/p>\n\n\n\n<p>For example, a Health &amp; Beauty merchant\u2019s search for \u201cSpring Promo\u201d could yield results for five different strategies like \u201cSpring Promo \u2013 Men\u2019s Fragrance\u201d and \u201cSpring Promo \u2013 Women\u2019s Beauty Tools\u201d. They could then review the goals and schedules of these strategies and adapt as needed. In another case, a Sporting Goods merchant who wants to change their ABS min ROAS targets from 10 to 12 could enter the search term \u201c10\u201d to reveal all strategies with that goal.<\/p>\n\n\n\n<p>In the future, bulk operations will empower this workflow even further by allowing you to multi-select the resulting strategies and edit them all at once.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Active ABS Filter<\/strong><\/h3>\n\n\n\n<p>What\u2019s changing:<\/p>\n\n\n\n<p>A filter option will allow you to hide all paused and scheduled ABS to focus only on active strategies<br><\/p>\n\n\n\n<p>Who benefits:<\/p>\n\n\n\n<p>Like the strategy search bar, this feature is especially beneficial to heavy ABS users with a lot of strategies in place.<br><\/p>\n\n\n\n<p>How it helps:<\/p>\n\n\n\n<p>Have you ever wished to display only your active ABS on the dashboard? No worries, we\u2019ve got you covered! With this particular ABS increment, you\u2019re now able to see every active ABS without having to scroll and scan through your ABS lists, potentially overlooking something. All of that can now be done with one quick click. This feature comes in especially handy for all of you who want the highest granularity with multiple ABS active and still want to be able to get a nice and clean overview of everything currently enabled. Furthermore, we\u2019re reviewing additional filter possibilities for the future (e.g. view paused strategies only or view scheduled strategies only).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Availability<\/strong><\/h3>\n\n\n\n<p>ABS scheduling and ABS export are available immediately in all Whoop! accounts, just in time for the peak holiday season. ABS search and filtering will be rolled out to all accounts by approximately mid-December.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"future-outlook\"><\/span><strong>Future Outlook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Besides these valuable features, we are developing a lot more improvements for ABS, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>displaying the General Bidding Strategy as read-only within the ABS overview<\/li><li>making the ABS header a fixed row (so you don\u2019t have to scroll back up to adjust the time range or performance metrics on display)<\/li><li>changing strategy priorities will be available as an overlay<\/li><li>new ABS creation filters for \u201cresulting price\u201d and \u201csale price\u201d<\/li><li>bulk selection for editing and deletion<\/li><li>bulk selection for copying ABS to other bidders (within the given target country, e.g. device-level bidders)<\/li><li>bulk upload and download functions<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>More details on these features will be released as they become available. Here is a conceptual mockup of how it all might look in the near future:<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/T4LDAdj2GUgI1zHYT9ZVnEawfvUTSQjmbbmOkBDG51qBCeyV82MxSo_tMD8d5TM1X5f0htJkEU8W9YPSTku4ivf6wd7Hx0u4VblvkG9fqXzW3GodxafVH6Ao6S6UC06mOZLa-Q91\" alt=\"Mockup of future enhancements\"\/><figcaption>Mockup of future enhancements<\/figcaption><\/figure>\n\n\n\n<p>All these topics are in our product development roadmap. These forward-looking statements represent our current judgment on what the future holds, but they are subject to risks and uncertainties that could cause actual results to differ. In other words, this article reflects our opinions and estimates only as of the date of publication.<br><br>What we can say <em>for sure<\/em> is that we are highly committed to adding value for our users, and we continue to explore multiple avenues for doing exactly that.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-get-started\"><\/span>How to get started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a SaaS+ company, smec not only builds the right tools, we also offer you expert support to bring your account to the next level. In case you have questions on how to use the new ABS features and exploit their full potential, feel free to get in touch with one of our CSMs \u2013 they\u2019re happy to help you out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get ready: Our current Whoop! development initiatives are enriching the functionality of Advanced Bid Strategies (ABS) by offering you improved workflows and convenience, even more flexibility, and new capabilities. Most importantly, you remain in full control of your custom Shopping strategies. If you don&#8217;t know, ABS is a powerful rule-based &#8230;<\/p>\n","protected":false},"author":22,"featured_media":6636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,438,8],"tags":[580,581,14,582,336],"class_list":["post-6598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-shopping","category-news","category-inside-whoop","tag-abs","tag-abs-scheduling","tag-advanced-bid-strategies","tag-uk","tag-whoop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enhanced ABS for the holiday season: Though more to come in 2020<\/title>\n<meta name=\"description\" content=\"Be prepared: one of our current Whoop! development initiatives is enriching the functionality of Advanced Bid Strategies (ABS) by offering you as a user..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/inside-whoop\/abs-enhancements-just-in-time-for-the-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enhanced ABS for your Shopping strategies \u2013 and more to come!\" \/>\n<meta property=\"og:description\" content=\"Be prepared: one of our current Whoop! 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