{"id":6929,"date":"2020-03-11T08:57:56","date_gmt":"2020-03-11T08:57:56","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=6929"},"modified":"2022-09-27T14:03:07","modified_gmt":"2022-09-27T14:03:07","slug":"microsoft-advertising-a-script-for-optimising-your-campaigns","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/microsoft-advertising\/microsoft-advertising-a-script-for-optimising-your-campaigns\/","title":{"rendered":"Microsoft Advertising: A script for optimising your campaigns"},"content":{"rendered":"\n<p>For years Google was a quasi-monopolist for text ads until Microsoft joined the PPC party in 2012 with Microsoft Ads (formerly Bing Ads). Slowly, but inexorably, the market share of Microsoft Ads has been gaining traction.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/microsoft-advertising\/microsoft-advertising-a-script-for-optimising-your-campaigns\/#never-underestimate-a-competitor\" >Never underestimate a competitor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/microsoft-advertising\/microsoft-advertising-a-script-for-optimising-your-campaigns\/#microsofts-ad-presence-gets-stronger\" >Microsoft&#8217;s ad presence gets stronger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/microsoft-advertising\/microsoft-advertising-a-script-for-optimising-your-campaigns\/#introducing-budget-eater-for-microsoft-ads\" >Introducing: Budget Eater for Microsoft Ads<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-never-underestimate-a-competitor\"><span class=\"ez-toc-section\" id=\"never-underestimate-a-competitor\"><\/span><strong>Never underestimate a competitor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine the reach of your ads when you utilise the Microsoft ecosystem. Since Microsoft is constantly improving and expanding their ways to display ads and considering their constant effort to unify their user base it is not a question of \u201cif\u201d but rather \u201cwhen\u201d they will use more of their numerous touchpoints with the consumer to their (and the retailers!) benefit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-microsoft-s-ad-presence-gets-stronger\"><span class=\"ez-toc-section\" id=\"microsofts-ad-presence-gets-stronger\"><\/span><strong>Microsoft&#8217;s ad presence gets stronger<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Furthermore, the value of Bing users is reaching new heights. The main target group is situated between 45-54 and has a general higher disposable income than the average. Not only is their income higher, they are spending more too \u2013 about 22% more than the average search engine user. So gaining access to these potential customers is a win for everyone, especially since this market is growing.<\/p>\n\n\n\n<p><br>As my highly regarded colleague Lisa Zwischenberger mentioned in her <a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/microsoft-advertising\/growth-with-microsoft-advertising-bing-shopping-campaigns\/\">blogpost<\/a>, Microsoft Ads are gaining market share constantly. To give you an example: The total ad spend for MS Ads grew by 54% YoY in 2019 (US)&nbsp; \u2013 these numbers are great and you can bet smec is in for the ride.<br><\/p>\n\n\n\n<p>To take advantage of this market we developed a neat script for you. Just like in Google Ads, you can add <a href=\"https:\/\/help.ads.microsoft.com\/#apex\/3\/en\/56890\/-1\">scripts<\/a> written in JavaScript to the Microsoft Ads account. With this feature and the required technical knowledge, it is possible to manage repetitive tasks, apply changes to your account and automate them to your liking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-introducing-budget-eater-for-microsoft-ads\"><span class=\"ez-toc-section\" id=\"introducing-budget-eater-for-microsoft-ads\"><\/span>Introducing: Budget Eater for Microsoft Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <a href=\"https:\/\/a.storyblok.com\/f\/42081\/x\/5187aea6d2\/microsoft-advertising-script-budget-eater-txt.zip\">Budget Eater script<\/a> evaluates the long tail and non-converters of the last 30 days. It will analyse your Search campaigns and provide you with insights about correlations between costs, conversions and the long tail. Furthermore, you will get impressions regarding the contribution of your long tail to your revenue, and statistics about your non-converters and top converters.<br><\/p>\n\n\n\n<p>You just need to add the script to your Microsoft Advertising account and get your results. The code won\u2019t change anything in your Microsoft Advertising campaigns, it just analyses your existing data and provides you with an automatic evaluation.&nbsp;<\/p>\n\n\n\n<p>In the following paragraphs I will show you how to use our script step-by-step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1\">Step 1<\/h3>\n\n\n\n<p>Log into your Microsoft Ads account &gt; Under Bulk Operations click on &#8220;Scripts&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"416\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step1-BulkOperations-MS-Ads-Scripts-1-1024x416.png\" alt=\"Log into your Microsoft Advertising account &gt; Under Bulk Operations click on Scripts\" class=\"wp-image-6933\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step1-BulkOperations-MS-Ads-Scripts-1-1024x416.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step1-BulkOperations-MS-Ads-Scripts-1-300x122.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step1-BulkOperations-MS-Ads-Scripts-1-768x312.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step1-BulkOperations-MS-Ads-Scripts-1-1536x624.png 1536w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step1-BulkOperations-MS-Ads-Scripts-1-2048x833.png 2048w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step1-BulkOperations-MS-Ads-Scripts-1-640x260.png 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2\">Step 2<\/h3>\n\n\n\n<p>Click on &#8220;Create script&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"382\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step2-CreateScript-MS-Ads-Scripts-1024x382.png\" alt=\"Within the Microsoft Advertising dashboard click on Create script\" class=\"wp-image-6934\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step2-CreateScript-MS-Ads-Scripts-1024x382.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step2-CreateScript-MS-Ads-Scripts-300x112.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step2-CreateScript-MS-Ads-Scripts-768x287.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step2-CreateScript-MS-Ads-Scripts-1536x574.png 1536w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step2-CreateScript-MS-Ads-Scripts-2048x765.png 2048w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step2-CreateScript-MS-Ads-Scripts-640x239.png 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3\">Step 3<\/h3>\n\n\n\n<p>Delete old code &gt; Copy and paste the script &gt; Click on &#8220;Preview&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step3-PasteScript-MS-Ads-Scripts-1024x680.png\" alt=\"Delete old code &gt; Copy and paste the script &gt; Click on Preview\" class=\"wp-image-6935\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step3-PasteScript-MS-Ads-Scripts-1024x680.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step3-PasteScript-MS-Ads-Scripts-300x199.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step3-PasteScript-MS-Ads-Scripts-768x510.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step3-PasteScript-MS-Ads-Scripts-1536x1019.png 1536w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step3-PasteScript-MS-Ads-Scripts-2048x1359.png 2048w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step3-PasteScript-MS-Ads-Scripts-640x425.png 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4\">Step 4<\/h3>\n\n\n\n<p>Click on &#8220;Save&#8221; &gt; &#8220;Run script now&#8221; &gt; Examine the results in the log &gt; Profit!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step4-SeeLogsOfPreview-Microsoft-Ads-Scripts-1024x701.png\" alt=\"In the Microsoft Advertising dashboard: Click on Save &gt; Run script now &gt; Examine the results in the log &gt; Profit!\" class=\"wp-image-6936\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step4-SeeLogsOfPreview-Microsoft-Ads-Scripts-1024x701.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step4-SeeLogsOfPreview-Microsoft-Ads-Scripts-300x205.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step4-SeeLogsOfPreview-Microsoft-Ads-Scripts-768x526.png 768w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step4-SeeLogsOfPreview-Microsoft-Ads-Scripts-1536x1052.png 1536w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step4-SeeLogsOfPreview-Microsoft-Ads-Scripts-2048x1403.png 2048w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/Step4-SeeLogsOfPreview-Microsoft-Ads-Scripts-640x438.png 640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There you have it! No need for witchcraft \u2013&nbsp; just copy and paste the script into your Microsoft Advertising account and review the results. Easy to implement and extremely handy to examine your long tail and identify your top- and under-performers.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years Google was a quasi-monopolist for text ads until Microsoft joined the PPC party in 2012 with Microsoft Ads (formerly Bing Ads). Slowly, but inexorably, the market share of Microsoft Ads has been gaining traction. Never underestimate a competitor Imagine the reach of your ads when you utilise the &#8230;<\/p>\n","protected":false},"author":56,"featured_media":7030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,568],"tags":[617,192,616,618,569],"class_list":["post-6929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-microsoft-advertising","tag-budget-eater","tag-long-tail","tag-microsoft-ads","tag-microsoft-ads-script","tag-microsoft-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Microsoft Advertising: A script for optimising your campaigns<\/title>\n<meta name=\"description\" content=\"Add the script to your Microsoft Advertising account and get your results. 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Easy implementation to identify your long tail and your top- and under-performers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/microsoft-advertising\/microsoft-advertising-a-script-for-optimising-your-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-11T08:57:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-27T14:03:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2020\/03\/microsoft-advertising-script-budget-eater.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1916\" \/>\n\t<meta property=\"og:image:height\" content=\"652\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florian Chval\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian Chval\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/microsoft-advertising\\\/microsoft-advertising-a-script-for-optimising-your-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/microsoft-advertising\\\/microsoft-advertising-a-script-for-optimising-your-campaigns\\\/\"},\"author\":{\"name\":\"Florian Chval\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/8141ad9db0be546866e0bcb8213aae26\"},\"headline\":\"Microsoft Advertising: A script for optimising your campaigns\",\"datePublished\":\"2020-03-11T08:57:56+00:00\",\"dateModified\":\"2022-09-27T14:03:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/microsoft-advertising\\\/microsoft-advertising-a-script-for-optimising-your-campaigns\\\/\"},\"wordCount\":494,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/microsoft-advertising\\\/microsoft-advertising-a-script-for-optimising-your-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/microsoft-advertising-script-budget-eater.jpg\",\"keywords\":[\"Budget Eater\",\"Long Tail\",\"Microsoft ads\",\"Microsoft ads script\",\"Microsoft Advertising\"],\"articleSection\":[\"Ecommerce\",\"Microsoft Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/microsoft-advertising\\\/microsoft-advertising-a-script-for-optimising-your-campaigns\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/microsoft-advertising\\\/microsoft-advertising-a-script-for-optimising-your-campaigns\\\/\",\"name\":\"Microsoft Advertising: A script for optimising your campaigns\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/microsoft-advertising\\\/microsoft-advertising-a-script-for-optimising-your-campaigns\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/microsoft-advertising\\\/microsoft-advertising-a-script-for-optimising-your-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/microsoft-advertising-script-budget-eater.jpg\",\"datePublished\":\"2020-03-11T08:57:56+00:00\",\"dateModified\":\"2022-09-27T14:03:07+00:00\",\"description\":\"Add the script to your Microsoft Advertising account and get your results. 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