{"id":707,"date":"2015-09-15T16:06:19","date_gmt":"2015-09-15T16:06:19","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=707"},"modified":"2019-12-19T14:42:36","modified_gmt":"2019-12-19T14:42:36","slug":"global-trade-item-numbers","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/global-trade-item-numbers\/","title":{"rendered":"Google Shopping Feed Update: Global Trade Item Number (GTIN)"},"content":{"rendered":"<p>An\u00a0internal study conducted\u00a0by\u00a0Google shows that online retailers can generate 40% more clicks on their Shopping ads if they\u00a0use valid Global Trade Item Numbers in their\u00a0product feed. A few\u00a0weeks\u00a0<a href=\"http:\/\/googlecommerce.blogspot.co.at\/2015\/09\/reach-more-customers-online-add-gtins.html\" target=\"_blank\" rel=\"noopener noreferrer\">ago<\/a> Google also announced that Global Trade Item Numbers (GTINs) are becoming\u00a0mandatory <!--more-->with September 15th (which is today).<\/p>\n<p>&nbsp;<\/p>\n<p><b>Too long; didn\u2019t read version:<\/b><\/p>\n<p><strong>\u2022\u00a0Global Trade Item Numbers (GTINs) are required\u00a0for a valid Google Shopping feed (in specific countries, for designated brands)<\/strong><\/p>\n<p><strong>\u2022 GTINs are individual\u00a0identifiers for your products\u00a0and Google can enrich your ads based on this data and\u00a0compare offers more easily<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>To avoid suspension (which can last for weeks) or errors you should update your feed as soon as possible. GTINs are required (for all products where a GTIN exists) in the following countries :<\/p>\n<ul>\n<li>Australia<\/li>\n<li>Brazil<\/li>\n<li>Czech Republic<\/li>\n<li>France<\/li>\n<li>Germany<\/li>\n<li>Italy<\/li>\n<li>Japan<\/li>\n<li>Netherlands<\/li>\n<li>Spain<\/li>\n<li>Switzerland<\/li>\n<li>United Kingdom<\/li>\n<li>United States<\/li>\n<\/ul>\n<p>Next to a valid GTIN you have to submit the &#8216;brand&#8217; attribute for all products if your product&#8217;s brand is a designated brand. You can check if\u00a0your product&#8217;s brand is part of the designated brands list here:\u00a0<a href=\"https:\/\/support.google.com\/merchants\/answer\/6239390\" target=\"_blank\" rel=\"noopener noreferrer\">Designated brands list<\/a><\/p>\n<p>If unique product identifiers exist but you fail to\u00a0provide\u00a0them, your items may be removed from Google Shopping.<\/p>\n<p>In the future, GTINs will become a requirement for all products that have them, but Google will let you know in advance before they\u00a0make that change.<\/p>\n<h2>Google&#8217;s advice<\/h2>\n<p>To make sure you use GTINs correctly Google gives you the following advice:<\/p>\n<ul>\n<li>Each product has an individual GTIN which is a 12 or 13 digit number (printed below the barcode on your product)<\/li>\n<li>You can find GTINs in bulk if you&#8217;re using a warehouse management system<\/li>\n<li>Make sure\u00a0you&#8217;re using the correct brand. For example many accessories are including the brand they are made for, so be sure\u00a0to use the correct\u00a0brand name. Otherwise your ads could be disapproved.<\/li>\n<li>Do not use placeholders or use one GTIN for multiple or different products<\/li>\n<\/ul>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/09\/GTIns.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-711\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/09\/GTIns.png\" alt=\"GTIns\" width=\"532\" height=\"331\" \/><\/a><\/p>\n<h2>What are GTINs?<\/h2>\n<p>GTIN are part of the unique product identifiers which define your product in the global marketplace. GTINs include\u00a0<strong>UPC<\/strong> (in the US), <strong>EAN<\/strong> (in Europe), <strong>JAN<\/strong> (in Japan), and <strong>ISBN<\/strong>. Before they become\u00a0mandatory today, they were\u00a0essential for richer ads and also for Google&#8217;s\u00a0<a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/the-future-of-the-google-result-page-shopping-ads-and-the-new-knowledge-panel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Knowledge Panel<\/a>. With GTINs it is\u00a0possible do identify your products, compare them with competitors&#8217; offers and show enhanced information\u00a0provided by Google.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Source: <a href=\"http:\/\/googlecommerce.blogspot.co.at\/2015\/09\/reach-more-customers-online-add-gtins.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google Commerce Blog<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An\u00a0internal study conducted\u00a0by\u00a0Google shows that online retailers can generate 40% more clicks on their Shopping ads if they\u00a0use valid Global Trade Item Numbers in their\u00a0product feed. A few\u00a0weeks\u00a0ago Google also announced that Global Trade Item Numbers (GTINs) are becoming\u00a0mandatory<\/p>\n","protected":false},"author":2,"featured_media":808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,434],"tags":[125,126,127,143,163,247],"class_list":["post-707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-shopping","category-insights","tag-global-trade-item-numbers","tag-google","tag-google-adwords","tag-google-shopping","tag-gtin","tag-product-feed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Shopping Feed Update: Global Trade Item Number (GTIN) - smec<\/title>\n<meta name=\"description\" content=\"An\u00a0internal study conducted\u00a0by\u00a0Google shows that online retailers can generate 40% more clicks on their Shopping ads if they\u00a0use valid Global Trade Item Numbers in their\u00a0product feed. A few\u00a0weeks\u00a0ago Google also announced that Global Trade Item Numbers (GTINs) are becoming\u00a0mandatory with September 15th (which is today).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/global-trade-item-numbers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shopping Feed Update: Global Trade Item Number (GTIN)\" \/>\n<meta property=\"og:description\" content=\"An\u00a0internal study conducted\u00a0by\u00a0Google shows that online retailers can generate 40% more clicks on their Shopping ads if they\u00a0use valid Global Trade Item Numbers in their\u00a0product feed. A few\u00a0weeks\u00a0ago Google also announced that Global Trade Item Numbers (GTINs) are becoming\u00a0mandatory with September 15th (which is today).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/global-trade-item-numbers\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-15T16:06:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-19T14:42:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/10\/shopping-cart-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Viljem Pitako\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viljem Pitako\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/global-trade-item-numbers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/global-trade-item-numbers\\\/\"},\"author\":{\"name\":\"Viljem Pitako\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/c6200eef79ddd0b39b891e6b4c9d4a5f\"},\"headline\":\"Google Shopping Feed Update: Global Trade Item Number (GTIN)\",\"datePublished\":\"2015-09-15T16:06:19+00:00\",\"dateModified\":\"2019-12-19T14:42:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/global-trade-item-numbers\\\/\"},\"wordCount\":423,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/global-trade-item-numbers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/shopping-cart-1.jpg\",\"keywords\":[\"Global Trade Item Numbers\",\"Google\",\"Google AdWords\",\"Google Shopping\",\"GTIN\",\"Product Feed\"],\"articleSection\":[\"Google Shopping\",\"Google Shopping\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/global-trade-item-numbers\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/global-trade-item-numbers\\\/\",\"name\":\"Google Shopping Feed Update: Global Trade Item Number (GTIN) - smec\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/global-trade-item-numbers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-shopping\\\/global-trade-item-numbers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/shopping-cart-1.jpg\",\"datePublished\":\"2015-09-15T16:06:19+00:00\",\"dateModified\":\"2019-12-19T14:42:36+00:00\",\"description\":\"An\u00a0internal study conducted\u00a0by\u00a0Google shows that online retailers can generate 40% more clicks on their Shopping ads if they\u00a0use valid Global Trade Item Numbers in their\u00a0product feed. 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