{"id":7259,"date":"2020-12-29T08:45:00","date_gmt":"2020-12-29T08:45:00","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=7259"},"modified":"2022-05-19T09:43:43","modified_gmt":"2022-05-19T09:43:43","slug":"reboot-ppc-strategy","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/reboot-ppc-strategy\/","title":{"rendered":"Reboot your PPC strategy for 2021: what 2020 has taught us"},"content":{"rendered":"\r\n

2020 will be remembered as a watershed year. PPC probably won’t play a big role in the history books, but that doesn’t mean it won’t be impacted by the change going on around us<\/em>. Although it might seem minor in the context of the ongoing global health crisis, PPC strategies can actually play a large role in the economic recovery and health of many businesses. Let’s see how 2021 will turn out…<\/p>\r\n\r\n\r\n\r\n

The increased dependence that social distancing has placed on ecommerce to the economy at large makes PPC a critical channel to connect brands with consumers. The dual challenge of decreased marketing budgets in the short-term, and a longer-term growth in online advertising competition demands a reaction. Changes to search trends, purchasing patterns and supply chains compound the urgency.<\/p>\r\n\r\n\r\n\r\n

Does this apply to you?<\/h3>\r\n\r\n\r\n\r\n

Whatever your PPC strategy for 2020 may have been, it’s time for a change, especially when thinking about the new year ahead. But certain industries have been impacted more than others as can be seen here<\/a>.<\/p>\r\n\r\n\r\n\r\n

Beyond CPC changes, there may be a few general factors that indicate a real need to take strategic realignment seriously. These include businesses that:\u00a0<\/p>\r\n\r\n\r\n\r\n