{"id":730,"date":"2015-09-27T15:14:09","date_gmt":"2015-09-27T15:14:09","guid":{"rendered":"http:\/\/blog.whoopapp.com\/?p=730"},"modified":"2019-12-19T14:44:18","modified_gmt":"2019-12-19T14:44:18","slug":"webinar-the-impact-of-googles-quality-score-change","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/webinar-the-impact-of-googles-quality-score-change\/","title":{"rendered":"Free Webinar with Optmyzr: Google Quality Score Change"},"content":{"rendered":"<p>On July 28th Google announced that they are changing the calculation of the Quality Score for new keywords. Although\u00a0this <a href=\"https:\/\/plus.google.com\/u\/0\/+GoogleAds\/posts\/aw9kTjzGLcz\" target=\"_blank\" rel=\"noopener noreferrer\">announcement<\/a> was posted &#8220;only&#8221; on Google+, it is definitely an important information for every\u00a0advertiser.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/09\/shopping-googlescore.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-735\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/09\/shopping-googlescore-1024x576.png\" alt=\"Google Quality Score\" width=\"648\" height=\"365\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The Google AdWords Quality Score is at once one of the most important and at the same time mysterious variables in managing Google AdWords campaigns. In our second webinar with Optmyzr&#8217;s <a href=\"https:\/\/twitter.com\/siliconvallaeys\">Frederick Vallaeys<\/a> the former Google Evangelist will show us what&#8217;s up with Google&#8217;s\u00a0<b>most recent Quality Score update<\/b> and how these changes might <b>affect your PPC campaigns<\/b>.<\/p>\n<p>Our friend Frederick about the change:<\/p>\n<blockquote><p>In our observations of the July 2015 Quality Score change, there has been a dramatic shift of existing low-data keywords towards a QS of 6. As a result, costs have changed for many advertisers.<\/p><\/blockquote>\n<p>The webinar will deal with:<\/p>\n<ul>\n<li>Impact of quality score components on ad rank<\/li>\n<li>Calculation of starting quality score for new keywords<\/li>\n<li>Changes in quality score calculation<\/li>\n<li>Impact of this quality score change<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/09\/URL-main-webinar-28-09.png\" target=\"_blank\" rel=\"noopener noreferrer\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-733 size-large\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/09\/URL-main-webinar-28-09-1024x538.png\" alt=\"Google Shopping Webinar Announcment\" width=\"648\" height=\"340\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On July 28th Google announced that they are changing the calculation of the Quality Score for new keywords. Although\u00a0this announcement was posted &#8220;only&#8221; on Google+, it is definitely an important information for every\u00a0advertiser.<\/p>\n","protected":false},"author":2,"featured_media":735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,438],"tags":[15,183,232,263,334],"class_list":["post-730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-google-shopping","category-news","tag-adwords","tag-keywords","tag-ppc","tag-quality-score","tag-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Free Webinar with Optmyzr: Google Quality Score Change - smec<\/title>\n<meta name=\"description\" content=\"On July 28th Google announced that they are changing the calculation of the Quality Score for new keywords. In our observations of the July 2015 Quality Score change, there has been a dramatic shift of existing low-data keywords towards a QS of 6. As a result, costs have changed for many advertisers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/webinar-the-impact-of-googles-quality-score-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free Webinar with Optmyzr: Google Quality Score Change\" \/>\n<meta property=\"og:description\" content=\"On July 28th Google announced that they are changing the calculation of the Quality Score for new keywords. In our observations of the July 2015 Quality Score change, there has been a dramatic shift of existing low-data keywords towards a QS of 6. As a result, costs have changed for many advertisers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/news\/events\/webinar-the-impact-of-googles-quality-score-change\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-27T15:14:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-19T14:44:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2015\/09\/shopping-googlescore.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Viljem Pitako\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Viljem Pitako\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/webinar-the-impact-of-googles-quality-score-change\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/webinar-the-impact-of-googles-quality-score-change\\\/\"},\"author\":{\"name\":\"Viljem Pitako\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/c6200eef79ddd0b39b891e6b4c9d4a5f\"},\"headline\":\"Free Webinar with Optmyzr: Google Quality Score Change\",\"datePublished\":\"2015-09-27T15:14:09+00:00\",\"dateModified\":\"2019-12-19T14:44:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/webinar-the-impact-of-googles-quality-score-change\\\/\"},\"wordCount\":179,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/webinar-the-impact-of-googles-quality-score-change\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/shopping-googlescore.png\",\"keywords\":[\"AdWords\",\"keywords\",\"PPC\",\"Quality Score\",\"webinar\"],\"articleSection\":[\"Events\",\"Google Shopping\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/webinar-the-impact-of-googles-quality-score-change\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/webinar-the-impact-of-googles-quality-score-change\\\/\",\"name\":\"Free Webinar with Optmyzr: Google Quality Score Change - smec\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/webinar-the-impact-of-googles-quality-score-change\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/news\\\/events\\\/webinar-the-impact-of-googles-quality-score-change\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/shopping-googlescore.png\",\"datePublished\":\"2015-09-27T15:14:09+00:00\",\"dateModified\":\"2019-12-19T14:44:18+00:00\",\"description\":\"On July 28th Google announced that they are changing the calculation of the Quality Score for new keywords. 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