{"id":82,"date":"2015-05-27T07:41:33","date_gmt":"2015-05-27T07:41:33","guid":{"rendered":"http:\/\/blog.shopping-ads.com\/?p=82"},"modified":"2022-04-26T09:27:12","modified_gmt":"2022-04-26T09:27:12","slug":"googles-merchant-promotions-why-and-how-to","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-shopping\/googles-merchant-promotions-why-and-how-to\/","title":{"rendered":"Google\u2019s Merchant Promotions: Why and how-to"},"content":{"rendered":"

Contents<\/p>\n

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  1. So what are Merchant Promotions and why should you use them?<\/a><\/li>\n
  2. The beginning<\/a><\/li>\n
  3. Dos<\/a><\/li>\n
  4. Don’ts<\/a><\/li>\n
  5. Is it worth it?<\/a><\/li>\n<\/ol>\n

    Are you aware that an additional feature for Google Shopping Ads exists that can really boost your conversion rate? We are talking about Merchant Promotions for Google Shopping Ads.<\/p>\n

    Shopping Ads are highly effective and often have superior performance to standard text ads. Especially because Shopping Ads target users who are already quite far in the buying decision process. It is not a brand new feature, Google introduced it already in October 2014. Nevertheless, only a few retailers have been using it so far. However, it’s a quite simple and beneficial addition to your PPC strategy. In this post, we will show you the basics and what are the dos and don’ts of using Merchant Promotions.<\/p>\n

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    Table of Contents<\/p>\n<\/div>