{"id":8623,"date":"2021-11-30T10:10:13","date_gmt":"2021-11-30T10:10:13","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=8623"},"modified":"2023-11-13T10:24:30","modified_gmt":"2023-11-13T10:24:30","slug":"search-ads-360","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/","title":{"rendered":"A champion&#8217;s guide to Search Ads 360"},"content":{"rendered":"\n<p>Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company, it is advised to thoroughly collect information about the tools and to assess the pros and cons of each. This is also crucial because the wrong tooling decision can result in inefficiency and unexplored potentials.&nbsp;That\u2019s why today I would like to invite you to join me when I take a critical look at Search Ads 360 (also referred to as SA360), a highly sought-after tool that is part of the Google Marketing Platform. I will explain to you what SA360 is, how the platform differs from Google Ads and how you can benefit from using it.&nbsp;<br><br>We will talk about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#Anchor1\">What is Search Ads 360?<\/a><\/li>\n\n\n\n<li><a href=\"#Anchor2\">SA360 vs. Google Ads<\/a><\/li>\n\n\n\n<li><a href=\"#Anchor3\">Features for digital advertising success<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/#what-is-search-ads-360\" >What is Search Ads 360?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/#sa360-vs-google-ads-%e2%80%93-wherein-lies-the-difference\" >SA360 vs Google Ads \u2013 Wherein lies the difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/#sa360-features-for-digital-advertising-success\" >SA360 features for digital advertising success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/#key-takeaways-%e2%80%93-are-they-worth-it\" >Key Takeaways \u2013 Are they worth it?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"Anchor1\"><span class=\"ez-toc-section\" id=\"what-is-search-ads-360\"><\/span>What is Search Ads 360?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Search Ads 360, formerly called DoubleClick Search, is a powerful search management platform. It aims to help advertisers save time, reduce complexity, increase transparency and make better decisions. How? By allowing them to manage and report on campaigns across multiple search engines (Google, Bing, Yahoo! or Baidu) and media channels \u2013 all through one interface. Instead of having to log into Google Ads and Microsoft Ads separately, they can manage them all through SA360. Search Ads 360 is, therefore, commonly used by companies with big and complex account setups as well as companies with a diverse channel strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"864\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2021\/12\/what-is-sa360-1024x864.png\" alt=\"This image shows an overview of campaigns in SA360. Campaigns include both Google Ads and Microsoft ones.\" class=\"wp-image-8649\" style=\"width:1024px;height:864px\" title=\"Google and Microsoft campaigns in Search Ads 360\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2021\/12\/what-is-sa360-1024x864.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2021\/12\/what-is-sa360-300x253.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2021\/12\/what-is-sa360-1536x1295.png 1536w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2021\/12\/what-is-sa360.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Google and Microsoft campaigns in Search Ads 360<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anchor2\"><span class=\"ez-toc-section\" id=\"sa360-vs-google-ads-%e2%80%93-wherein-lies-the-difference\"><\/span>SA360 vs Google Ads \u2013 Wherein lies the difference?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A very good question indeed. The main difference lies with the engines and channels you are able to reach. While Google Ads is limited to the Google Search Network and its search partners, Search Ads 360 campaigns span multiple search engines. <\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:85% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2023\/11\/sa360-vs-google-ads-1024x566.jpg\" alt=\"sa360 vs google ads comparison\" class=\"wp-image-9844 size-full\" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2023\/11\/sa360-vs-google-ads-1024x566.jpg 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2023\/11\/sa360-vs-google-ads-300x166.jpg 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2023\/11\/sa360-vs-google-ads.jpg 1302w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Being able to not only manage the campaigns across channels and engines but to also steer diverse campaign reports from a central interface, makes SA360 the more powerful tool.<\/p>\n\n\n\n<p>Here\u2019s an overview of Google Ads capabilities as compared in detail to those of Search Ads 360:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Search Ads 360<\/strong><\/td><td><strong>Google Ads<\/strong><\/td><\/tr><tr><td>Consolidates all major Search Engines in one interface<\/td><td>Advertisers are limited to optimizing only one engine account at a time.<\/td><\/tr><tr><td>Integrates paid social activities, specifically for attribution &amp; reporting purposes<\/td><td>No integration of social possible<\/td><\/tr><tr><td>Enables advertisers to make multiple changes across different engines with just a few clicks<\/td><td>Advertisers will need to log into every engine account individually to adjust campaign settings or bids<\/td><\/tr><tr><td>Automated bidding is more robust than Google Ads as it offers the ability to set min\/max ROAS &amp; CPA constraints<\/td><td>Whilst Google Ads only requires 30 conversions per month to perform best, SA360 needs 20 Conversions per week to perform properly<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><em>Search Ads 360 vs. Google Ads capabilities<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>But that\u2019s of course not all. In the following section, I would like to highlight four specific capabilities that make Search Ads 360 particularly interesting for advertisers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anchor3\"><span class=\"ez-toc-section\" id=\"sa360-features-for-digital-advertising-success\"><\/span>SA360 features for digital advertising success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-bid-strategies\">1. Bid Strategies<\/h3>\n\n\n\n<p>Search Ads 360 provides an enhanced bidding algorithm that can be used across different accounts and engines. It gives you the possibility to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>set up custom <a href=\"https:\/\/support.google.com\/searchads\/answer\/2404957?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Floodlight tags <\/a>to factor in e.g. historic performance<\/li>\n\n\n\n<li>adjust bids to a variety of goals e.g. conversions, revenue, position or clicks<\/li>\n\n\n\n<li>access bid adjustment recommendations for location, device or remarketing<\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/searchads\/answer\/2803573\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B test<\/a> bid strategies to maximize potentials<\/li>\n\n\n\n<li>leverage Google Ads traffic for Microsoft Ads to optimize performance<\/li>\n\n\n\n<li>use \u2018Data Exclusion Events\u2019 to flexibly adjust which data <em>not<\/em> to use in bid calculations (e.g. after tagging issues or promotional periods)<\/li>\n<\/ul>\n\n\n\n<p>Overall, Search Ads 360 bidding reduces the manual workload and helps advertisers meet their individual performance goals through a range of steering possibilities.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-executive-reports\">2. Executive Reports<\/h3>\n\n\n\n<p>With Search Ads 360, advertisers are able to build powerful reports. Executive Reports integrate Google Ads, Analytics and Floodlight data, compiling it into intuitive charts and tables. Instead of pulling revenue and cost data from both Bing\/Microsoft Advertising and Google to calculate e.g. the overall ROAS, a glance at the Executive Report suffices. Advertisers can even schedule the export to receive their daily reports straight to their email inbox.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2021\/12\/image2-1024x627.png\" alt=\"Executive report in Search Ads 360 \" class=\"wp-image-8655\" style=\"width:1024px;height:627px\" title=\"Executive report in Search Ads 360 \" srcset=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2021\/12\/image2-1024x627.png 1024w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2021\/12\/image2-300x184.png 300w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2021\/12\/image2-1536x941.png 1536w, https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2021\/12\/image2.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Executive report in Search Ads 360<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-automated-ad-and-campaign-creation\">3. Automated Ad and Campaign Creation<\/h3>\n\n\n\n<p>\u201cAd builders\u201d help advertisers create and maintain large search campaigns without complex spreadsheets. Accessible via the interface, they are a powerful tool to create ad copies in bulk using input from feeds and business data. \u201cInventory Management\u201d \u2013 especially in combination with the smec&#8217;s <a href=\"https:\/\/smarter-ecommerce.com\/en\/search-ad-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Ad Automation<\/a> \u2013 is another feature that allows advertisers to scale campaign creation without compromising on ad quality. You can e.g. show up-to-date information about prizes or availability directly in your ad and only bid on keywords that you have in stock.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-custom-columns-filters-and-views-in-sa360\">4. Custom Columns, Filters and Views in SA360<\/h3>\n\n\n\n<p>With the help of custom columns, advertisers can set up formulas to adjust data to your needs. They can e.g. sum up and weigh conversions or consider margins when calculating the revenue. You can <a href=\"https:\/\/support.google.com\/searchads\/table\/4421343?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">find a helpful list of functions here<\/a>.&nbsp;<\/p>\n\n\n\n<p>Filters and views are further tools to narrow down reports, tap into specific KPI analyses and share those insights across departments. This personalization allows reports to be utilized by all levels of the organization from entry level to top level management \u2013 for optimization efforts that go above and beyond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Anchor4\"><span class=\"ez-toc-section\" id=\"key-takeaways-%e2%80%93-are-they-worth-it\"><\/span>Key Takeaways \u2013 Are they worth it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads is a great platform for companies of all sizes, however, with Search Ads 360, Google offers another tool that might reap even greater results for certain advertisers.&nbsp;<\/p>\n\n\n\n<p>Search Ads 360 is the ideal platform for corporations who target multiple search engines and ad channels. It is a platform ideal for those who still wish to customize their campaigns and reports to their needs, while benefiting from best-in-class bidding technology. In the end though, the decision lies with you.<\/p>\n\n\n\n<p>If you need further information about Search Ads 360 or wish to gain insights into how to optimize your digital ad strategy as a whole, feel free to <a href=\"https:\/\/smarter-ecommerce.com\/en\/contact\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=whatissa360\" target=\"_blank\" rel=\"noreferrer noopener\">reach out<\/a> to us at any time. We wish you the best with your text ad campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online Marketers have a great selection of tools at their disposal. As there typically is no universal solution that fits the needs of every company, it is advised to thoroughly collect information about the tools and to assess the pros and cons of each. This is also crucial because the &#8230;<\/p>\n","protected":false},"author":85,"featured_media":8874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[479,428,568],"tags":[476,143,569,688,687],"class_list":["post-8623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-google-text-ads","category-microsoft-advertising","tag-google-ads","tag-google-shopping","tag-microsoft-advertising","tag-sa360","tag-search-ads-360"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Search Ads 360 \u2013 To Switch Or Not To Switch? An SA360 Guide<\/title>\n<meta name=\"description\" content=\"Champion&#039;s guide \u2713: From SA360 benefits to helpful features. Everything you need to know about the difference between SA360 vs Google Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A champion&#039;s guide to Search Ads 360\" \/>\n<meta property=\"og:description\" content=\"Champion&#039;s guide \u2713: From SA360 benefits to helpful features. Everything you need to know about the difference between SA360 vs Google Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/\" \/>\n<meta property=\"og:site_name\" content=\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SmarterEcommerce\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-30T10:10:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-13T10:24:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/Champion-guide-SA360.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marina Meiert\u00f6ns\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smec\" \/>\n<meta name=\"twitter:site\" content=\"@smec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina Meiert\u00f6ns\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/search-ads-360\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/search-ads-360\\\/\"},\"author\":{\"name\":\"Marina Meiert\u00f6ns\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/4d26d503024f085e2d4ec73ad70eb306\"},\"headline\":\"A champion&#8217;s guide to Search Ads 360\",\"datePublished\":\"2021-11-30T10:10:13+00:00\",\"dateModified\":\"2023-11-13T10:24:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/search-ads-360\\\/\"},\"wordCount\":1016,\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/search-ads-360\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Champion-guide-SA360.png\",\"keywords\":[\"google ads\",\"Google Shopping\",\"Microsoft Advertising\",\"SA360\",\"Search Ads 360\"],\"articleSection\":[\"Google Ads\",\"Google Text Ads\",\"Microsoft Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/search-ads-360\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/search-ads-360\\\/\",\"name\":\"Search Ads 360 \u2013 To Switch Or Not To Switch? An SA360 Guide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/search-ads-360\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/search-ads-360\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Champion-guide-SA360.png\",\"datePublished\":\"2021-11-30T10:10:13+00:00\",\"dateModified\":\"2023-11-13T10:24:30+00:00\",\"description\":\"Champion's guide \u2713: From SA360 benefits to helpful features. Everything you need to know about the difference between SA360 vs Google Ads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/search-ads-360\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/search-ads-360\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/search-ads-360\\\/#primaryimage\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Champion-guide-SA360.png\",\"contentUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Champion-guide-SA360.png\",\"width\":1920,\"height\":1080,\"caption\":\"SA 360 hero\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/google-ads\\\/search-ads-360\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A champion&#8217;s guide to Search Ads 360\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/\",\"name\":\"smec Blog | Follow current Ecommerce News, Trends &amp; Insights\",\"description\":\"smec - Smarter Ecommerce\",\"publisher\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#organization\",\"name\":\"smec - Smarter Ecommerce\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/smec-company-logo.png\",\"contentUrl\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/smec-company-logo.png\",\"width\":500,\"height\":389,\"caption\":\"smec - Smarter Ecommerce\"},\"image\":{\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SmarterEcommerce\",\"https:\\\/\\\/x.com\\\/smec\",\"https:\\\/\\\/www.instagram.com\\\/smarterecommerce\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/smarter-ecommerce-gmbh\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCgEKAonH-2IoV2fIDyCJFMA\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/#\\\/schema\\\/person\\\/4d26d503024f085e2d4ec73ad70eb306\",\"name\":\"Marina Meiert\u00f6ns\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/055d879f4b7add9bf9fe8166a7921435189682a9bd295cebb00d9e53388d1746?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/055d879f4b7add9bf9fe8166a7921435189682a9bd295cebb00d9e53388d1746?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/055d879f4b7add9bf9fe8166a7921435189682a9bd295cebb00d9e53388d1746?s=96&d=mm&r=g\",\"caption\":\"Marina Meiert\u00f6ns\"},\"worksFor\":\"Smarter Ecommerce (smec)\",\"url\":\"https:\\\/\\\/smarter-ecommerce.com\\\/blog\\\/en\\\/author\\\/meiertoens\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Search Ads 360 \u2013 To Switch Or Not To Switch? An SA360 Guide","description":"Champion's guide \u2713: From SA360 benefits to helpful features. Everything you need to know about the difference between SA360 vs Google Ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/","og_locale":"en_US","og_type":"article","og_title":"A champion's guide to Search Ads 360","og_description":"Champion's guide \u2713: From SA360 benefits to helpful features. Everything you need to know about the difference between SA360 vs Google Ads.","og_url":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/","og_site_name":"smec Blog | Follow current Ecommerce News, Trends &amp; Insights","article_publisher":"https:\/\/www.facebook.com\/SmarterEcommerce","article_published_time":"2021-11-30T10:10:13+00:00","article_modified_time":"2023-11-13T10:24:30+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/Champion-guide-SA360.png","type":"image\/png"}],"author":"Marina Meiert\u00f6ns","twitter_card":"summary_large_image","twitter_creator":"@smec","twitter_site":"@smec","twitter_misc":{"Written by":"Marina Meiert\u00f6ns","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/#article","isPartOf":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/"},"author":{"name":"Marina Meiert\u00f6ns","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/person\/4d26d503024f085e2d4ec73ad70eb306"},"headline":"A champion&#8217;s guide to Search Ads 360","datePublished":"2021-11-30T10:10:13+00:00","dateModified":"2023-11-13T10:24:30+00:00","mainEntityOfPage":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/"},"wordCount":1016,"publisher":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#organization"},"image":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/#primaryimage"},"thumbnailUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/Champion-guide-SA360.png","keywords":["google ads","Google Shopping","Microsoft Advertising","SA360","Search Ads 360"],"articleSection":["Google Ads","Google Text Ads","Microsoft Advertising"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/","name":"Search Ads 360 \u2013 To Switch Or Not To Switch? An SA360 Guide","isPartOf":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/#primaryimage"},"image":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/#primaryimage"},"thumbnailUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/Champion-guide-SA360.png","datePublished":"2021-11-30T10:10:13+00:00","dateModified":"2023-11-13T10:24:30+00:00","description":"Champion's guide \u2713: From SA360 benefits to helpful features. Everything you need to know about the difference between SA360 vs Google Ads.","breadcrumb":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/#primaryimage","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/Champion-guide-SA360.png","contentUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/Champion-guide-SA360.png","width":1920,"height":1080,"caption":"SA 360 hero"},{"@type":"BreadcrumbList","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/search-ads-360\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smarter-ecommerce.com\/blog\/en\/"},{"@type":"ListItem","position":2,"name":"A champion&#8217;s guide to Search Ads 360"}]},{"@type":"WebSite","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#website","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/","name":"smec Blog | Follow current Ecommerce News, Trends &amp; Insights","description":"smec - Smarter Ecommerce","publisher":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smarter-ecommerce.com\/blog\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#organization","name":"smec - Smarter Ecommerce","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/logo\/image\/","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/smec-company-logo.png","contentUrl":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-content\/uploads\/2022\/04\/smec-company-logo.png","width":500,"height":389,"caption":"smec - Smarter Ecommerce"},"image":{"@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SmarterEcommerce","https:\/\/x.com\/smec","https:\/\/www.instagram.com\/smarterecommerce\/","https:\/\/www.linkedin.com\/company\/smarter-ecommerce-gmbh","https:\/\/www.youtube.com\/channel\/UCgEKAonH-2IoV2fIDyCJFMA"]},{"@type":"Person","@id":"https:\/\/smarter-ecommerce.com\/blog\/en\/#\/schema\/person\/4d26d503024f085e2d4ec73ad70eb306","name":"Marina Meiert\u00f6ns","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/055d879f4b7add9bf9fe8166a7921435189682a9bd295cebb00d9e53388d1746?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/055d879f4b7add9bf9fe8166a7921435189682a9bd295cebb00d9e53388d1746?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/055d879f4b7add9bf9fe8166a7921435189682a9bd295cebb00d9e53388d1746?s=96&d=mm&r=g","caption":"Marina Meiert\u00f6ns"},"worksFor":"Smarter Ecommerce (smec)","url":"https:\/\/smarter-ecommerce.com\/blog\/en\/author\/meiertoens\/"}]}},"_links":{"self":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts\/8623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=8623"}],"version-history":[{"count":29,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts\/8623\/revisions"}],"predecessor-version":[{"id":9847,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/posts\/8623\/revisions\/9847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/media\/8874"}],"wp:attachment":[{"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=8623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=8623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smarter-ecommerce.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=8623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}