<\/span><\/h2>\n\n\n\nIn 2007<\/strong>, smec was founded in the cosy Austrian town Linz as a humble startup envisioning a tool for data-driven paid search automation<\/strong>. Several smecies that joined back in 2008 are still part of our current team.<\/p>\n\n\n\nAfter continuing success with our software AdEngine<\/strong> and complementary services, we finally launched our award-winning software Whoop!<\/strong> in 2015, enabling our clients to leverage the power of data to automatically adapt bids in Google Shopping.<\/p>\n\n\n\nTo further strengthen our position as a frontrunner in ecommerce, we hosted our first Great Day<\/strong> event in 2017 \u2013 with 500 guests at our new office space at Tabakfabrik Linz.<\/p>\n\n\n\nAfter primarily focusing on the D-A-CH region<\/strong>, we took the leap in 2017 and entered the UK<\/strong> market. And in 2021 we said \u201cBonjour\u201d to France<\/strong>!<\/p>\n\n\n\n2021 has also been a year of celebration: Not only did smec win the Microsoft Advertising Award for Retail Team of the Year<\/strong>, but we were also Google Marketing Platform certified<\/strong>.<\/p>\n\n\n\nNow we have been part of the ecommerce world for 15 years<\/strong>, with over 170 smecies<\/strong> and counting.<\/p>\n\n\n\nBut these are just the hard facts of smec. What\u2019s crucial to us: How are we perceived, both rationally and emotionally by different groups of people?<\/strong><\/p>\n\n\n\n