Can I run Performance Max alongside Shopping? If so, should I run it with the same structure?<\/strong><\/h3>\n\n\n\nWhile Performance Max is intended to be complementary to most campaign types, Shopping is not one of them. You need to carefully think through the logic of running PMax and Shopping in parallel in order to avoid killing the Shopping traffic. That said, there could be interesting use cases for standard Shopping campaigns in parallel. For example, bringing traffic to products that PMax appears to neglect. <\/p>\n\n\n\n
Via Google Ads editor it’s possible to opt-out of Search network, Search partner network and Display network. Would you recommend considering this? <\/h3>\n\n\n\n
Opting out of these networks would allow separating the worlds of Search and Shopping. It is indeed possible to create PMax retail campaigns that exclude certain assets and placements, and lots of debate about use cases and value. For some business models or verticals, it can make sense \u2013 let\u2019s say you are in a sensitive or highly regulated category. Or, you might just be dissatisfied with the previous performance of that kind of inventory, and you don\u2019t want to give it another shot. Fair enough. Currently, it\u2019s my recommendation to try out PMax \u201cas intended\u201d to establish a baseline, and then you can get an understanding of volume or efficiency tradeoffs. <\/p>\n\n\n\n
In terms of new customer acquisition \u2013 How do you prevent branded search terms through PMax? <\/strong><\/h3>\n\n\n\nWe heard that some Google Ads users are seeing excellent ROAS however the majority of sales are from branded terms. This is a widely-observed and quite controversial phenomenon in PMax right now.<\/p>\n\n\n\n