{"id":9722,"date":"2023-10-09T12:39:01","date_gmt":"2023-10-09T12:39:01","guid":{"rendered":"https:\/\/smarter-ecommerce.com\/blog\/en\/?p=9722"},"modified":"2025-04-23T12:40:08","modified_gmt":"2025-04-23T12:40:08","slug":"hot-questions-about-pmax-campaigns-vs-shopping","status":"publish","type":"post","link":"https:\/\/smarter-ecommerce.com\/blog\/en\/google-ads\/hot-questions-about-pmax-campaigns-vs-shopping\/","title":{"rendered":"Hot PMax questions: best campaign setup, reporting, incrementality & more"},"content":{"rendered":"\n
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There\u2019s an interesting contradiction at the heart of Performance Max campaigns.<\/p>\n\n\n\n

On the one hand, this is Google\u2019s latest technology, featuring unprecedented levels of automation and designed to serve across all Google properties and networks from a single campaign. It\u2019s intended to be a simpler, more effective way forward for the future of Google Ads.<\/p>\n\n\n\n

On the other hand… every time we speak about PMax at a conference, or in a webinar, or on a podcast \u2013 there are questions. Lots of questions. More questions than ever before.<\/p>\n\n\n\n

For example, at our most recent webinar which offered the current \u201cState of Performance Max\u201d (video below<\/a>), we received over 30 questions. There were so many questions that we ran out of time and couldn\u2019t nearly cover them all \u2014 from PMax vs Standard Shopping to reporting, incrementality & testing.<\/p>\n<\/div><\/div>\n\n\n\n

So, I\u2019ve taken those questions, and I\u2019m answering most of them for you right now.<\/p>\n\n\n\n

And as for the meta-question, \u201cWhy does PMax raise so many questions for advertisers and partners?\u201d, I\u2019ll answer that one last.<\/p>\n\n\n\n

Note: Some questions have been lightly edited for readability. The answers are accurate as of October 2023.<\/em><\/p>\n\n\n\n

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Table of Contents<\/p>\n<\/div>